MarComm Manager, Keyboards - GTM & Brand Growth

Yamaha Corporation of America; Buena Park (CA); On-site; USD 121,000 - 133,000; Full time

Benefits offered by this job

Medical, Vision, Dental

401k with match

Performance bonus

Private concerts and events

Company-wide wellness program

Job summary

Yamaha Corporation of America in California seeks a Marketing Communications leader to drive GTM messaging for product/category, aligning campaigns with division goals and boosting brand equity. You will craft communication strategies, briefs, and cross-channel programs, and collaborate with creative teams and sales to influence demand and awareness.

This role emphasizes leadership, strategic thinking, and hands-on campaign execution.

Qualifications

• Experience building cross-platform traditional, digital, and social marketing programs.
• Proven ability to develop creative briefs and guide agencies.

Responsibilities

• Oversees multiple go-to-market strategies and communicates product/category value propositions to the market.
• Crafts category and product communication strategies and marketing initiatives.
• Crafts campaign plans and briefs for marketing initiatives, briefs creative teams and provides feedback.

Skills

Marketing strategy

Campaign management

Cross-functional leadership

PowerPoint & Excel

Team leadership

Tools

Workfront

Wrike

Teamwork

Asana

Job description

Yamaha Corporation of America in California seeks a Marketing Communications leader to drive GTM messaging for product/category, aligning campaigns with division goals and boosting brand equity. You will craft communication strategies, briefs, and cross-channel programs, and collaborate with creative teams and sales to influence demand and awareness.

This role emphasizes leadership, strategic thinking, and hands-on campaign execution.