Commercial Lead, Analytics Product Sales

The Nielsen Company; New York (NY); On-site; USD 131,000 - 218,000; Full time

Benefits offered by this job

Competitive commission

On-site NY office

Job summary

The Nielsen Company is seeking a Commercial Lead in New York to drive new business within the Digital Publisher vertical. You will own the full sales cycle, from identifying opportunities to negotiating and closing complex deals with top tech companies.

The ideal candidate has 5+ years of quota-carrying experience in ad tech, SaaS, or related fields, and can translate analytics into client ROI. Hybrid work and competitive commission are offered.

Qualifications

• Proven 5+ years closing six-figure-plus deals in media/advertising or related domains.
• Bachelor’s Degree required; MBA or other Masters degree a plus.
• Commercial fluency: link analytics to client ROI and business growth.
• Experience navigating procurement processes and MSAs for large-scale consulting projects.
• Sales mechanics: manage long-cycle, consultative sells rather than high-volume transactions.

Responsibilities

• Exceed an individual annual revenue quota for the Digital Publisher vertical.
• Drive full-cycle business development from prospecting and platform demos to contract closing.
• Translate complex data outputs into revenue-driving business cases for C-suite executives.
• Land new logos and competitive win-backs across the digital landscape.
• Develop go-to-market strategy and collaborate with Nielsen teams to identify opportunities.
• Serve as Subject Matter Expert for Nielsen Analytics solutions.

Skills

Proven closer

Ad Tech / MarTech / SaaS

MBA or Master

Negotiation skills

Consultative selling

Sales forecasting

Education

Bachelor’s Degree

MBA or Master

Tools

Salesforce

MS Excel

Job description

• Full-time
• Compensation Min: $131,000
• Compensation Max: $218,000

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

About the Job

The Nielsen Analytics practice advises the world’s largest and most influential advertisers, agencies, and media companies on how to make their businesses more successful. We are a team of consultants and thought leaders who bring Nielsen’s industry leading measurement products to life, providing actionable insights to help clients make better business decisions.

The Commercial Lead is a high-impact hunter responsible for aggressively expanding Nielsen’s Analytics footprint within the digital publisher vertical. You will own the full sales cycle—from identifying untapped opportunities to negotiating and closing complex technical deals with the world’s most influential tech companies. This individual will draw upon a deep understanding of industry and analytical capabilities to develop, pitch, and deliver a complete solution. We are looking for a rare hybrid: someone with the grit of a hunter and the brain of a data scientist. You don't just 'sell' Nielsen; you architect technical solutions that solve the industry's most complex measurement challenges. This person will collaborate with Nielsen leaders in marketing and product to ensure go-to-market strategies and deliverables meet revenue, client and marketplace expectations.

The ideal candidate will possess a demonstrated track record of delivering commercial success among large and sophisticated media & advertising clients. This person will have a solid understanding of Nielsen Audience Measurement products and the media & advertising ecosystem, including cross-channel media planning and measurement. Strong candidates will be highly analytical and show aptitude in consultative sales, client service, internal collaboration, and adapting within a dynamic, fast-paced environment.

Job Responsibilities

Deliver Commercial Success

Own and consistently exceed an individual annual revenue quota (New Business & Growth) for the Digital Publisher vertical.

Drive full-cycle business development—from cold prospecting and platform demos to final contract negotiation and closing

Command the room during high-stakes pitches, translating complex data outputs into clear, revenue-driving business cases for C-suite executives

Drive 'New Logo' acquisition and competitive win-backs across the digital landscape

Strategically prospect and 'land' new business by identifying client pain points and mapping them to Nielsen's advanced analytical capabilities

Create and maintain a sales pipeline in Salesforce software, with accurate revenue forecasting and delivery.

Lead Analytics Product Sales for Digital Vertical

• Responsible for overall success, including commercial and strategic, for Nielsen’s US Analytics business among digital-media clients

Develop and execute go-to-market strategy

Identify market gaps and pilot commercial strategies for new analytical offerings (e.g., Clean Rooms, Identity solutions) to drive incremental revenue

Collaborate with other Nielsen teams, including Account Management, Client Insights, and Product Leadership to identify and execute new business opportunities

Serve as Subject Matter Expert for Nielsen Analytics solutions.

Qualifications

Proven Closer: 5+ years of experience with a documented track record of exceeding sales quotas and closing six-figure-plus deals, ideally within media & advertising, consulting, market research, or related domain. Media planning, buying and/or agency experience a plus

The "Split" Experience: Experience in a revenue-generating role, specifically within the Ad Tech, MarTech, or SaaS sectors. Bachelor’s Degree required. MBA or other Masters Degree a plus

Commercial Fluency: Ability to link analytical methodologies directly to client ROI and business growth.

Negotiation Skills: Experience navigating procurement processes and master service agreements (MSAs) for large-scale consulting projects.

Sales Mechanics: Proven ability to manage long-cycle, complex "consultative sells" rather than just high-volume transactional sales.

#LI-JM1

Additional Information

This is a high-growth, quota-carrying role with a competitive commission structure designed for over-performers.

Works from Nielsen New York (Manhattan) office at least 3 days per week.

Requires limited client and internal travel (up to 20%).

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.