Senior Manager, Strategic Sales Incentives

Vanguard; Malvern (Chester County); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Vanguard seeks a Senior Manager, Sales Incentives & Goals for its Financial Advisor Services business in Malvern, PA. You will design and govern incentive frameworks that motivate advisory teams, ensuring clarity, fairness, and alignment with strategic priorities.

You will lead a small team, set annual targets by segment and territory, oversee payout governance, and partner with Finance, HR, Legal, and Distribution leadership to ensure compliance and effective execution.

Qualifications

• 10+ years of experience in sales compensation strategy, incentive design, or distribution planning.
• Proven ability to design and govern incentive plans for complex, multi-channel sales organizations.
• Strong analytical skills and experience with capacity modeling, goal setting, and payout accuracy.
• Familiarity with regulatory requirements and compliance standards for incentive programs.

Responsibilities

• Design Incentive Strategy: Develop annual incentive plans that balance simplicity, competitiveness, and alignment with strategic priorities.
• Set Clear Goals: Define annual sales targets by segment, territory, and role—anchored in capacity models, historical performance, and growth objectives.
• Govern with Discipline: Establish governance routines for plan approval, payout accuracy, and compliance with regulatory and internal standards.
• Partner Cross-Functionally: Work with Finance, HR, Legal, and Distribution leadership to ensure incentive plans are financially sound, legally compliant, and operationally executable.
• Measure and Optimize: Monitor incentive effectiveness and goal attainment; recommend adjustments based on performance insights and market benchmarks.

Skills

Sales incentives

Incentive design

Distribution planning

Analytical skills

Job description

Vanguard seeks a Senior Manager, Sales Incentives & Goals for its Financial Advisor Services business in Malvern, PA. You will design and govern incentive frameworks that motivate advisory teams, ensuring clarity, fairness, and alignment with strategic priorities.

You will lead a small team, set annual targets by segment and territory, oversee payout governance, and partner with Finance, HR, Legal, and Distribution leadership to ensure compliance and effective execution.