Senior Manager, Strategic Partnerships

Wpromote; El Segundo (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Wpromote is seeking an experienced Partner Manager to oversee day-to-day relationships with media, technology, and emerging-platform partners. You will own a portfolio of partnerships, develop relationship plans, and maintain the partner pipeline, while identifying strategic opportunities and coordinating internal teams.

You will build an emerging partner ecosystem across Retail Media, AI, Identity, and more, negotiating agreements and shaping offerings with product and marketing to bring new

Qualifications

• 5+ years of experience in strategic partnerships, business development, media, ad tech, martech, digital marketing, or a related field.
• Strong knowledge of the advertising and marketing technology ecosystem.
• Demonstrated ability to manage relationships with multiple external partners simultaneously.
• Excellent communication and relationship-building skills.
• Strong project-management and organizational skills.
• Ability to understand technical or complex products and translate them into clear client and business applications.
• Comfort working cross-functionally across Product, Media, Data & Analytics, Client Strategy, Marketing, and senior leadership.
• Ability to identify opportunities proactively rather than waiting for partner requests.
• Strong presentation and internal enablement skills.
• Genuine curiosity about AI, emerging platforms, and the future of marketing technology.

Responsibilities

• Manage day-to-day relationships with assigned media, technology, measurement, and emerging-platform partners.
• Own a portfolio of Media and Technology Partnerships.
• Develop strong relationships with partner teams and ensure Wpromote has access to relevant strategic and commercial opportunities.
• Create clear relationship plans for priority partners, including objectives, internal stakeholders, opportunities, and next steps.
• Maintain Wpromote's partner matrix and opportunity pipeline.
• Identify, evaluate, and develop relationships with partners across areas such as Retail Media and Commerce, AI and AI Search, Audience and Identity, Measurement and Incrementality, Creator Marketing, Email and SMS, Brand Safety, Media Automation, Media, Emergin g advertising and marketing technologies.
• Help determine which partners should become strategic relationships versus tactical solutions and negotiate commercial agreements
• Work with Product and internal subject-matter experts to evaluate new capabilities and determine where they fit within Wpromote's offering.
• Bring new solutions and opportunities to internal teams before they become table stakes in the market.
• Develop and distribute partnership communications, updates, and enablement materials.
• Maintain Wpromote's internal partner directory, resource hub, and partnership materials.
• Introduce internal teams to strategic partners and emerging capabilities.
• Coordinate partner trainings, certifications, demonstrations, and educational sessions.
• Partner closely with Client Strategy and Media teams to help them identify when and how to bring partner capabilities to clients.
• Build AI processes that make it easy for teams to discover, understand, and activate Wpromote's partner ecosystem.
• Co-Marketing and Events: Partner with Marketing and Events to develop and execute co-marketing programs with strategic partners, including thought leadership, research, content, awards, and industry events.
• Identify and coordinate opportunities for Wpromote leaders, subject-matter experts, clients, and teams to participate in partner content, events, and industry conversations.
• Manage partner-facing content and visibility, including case studies, awards submissions, website updates, profiles, and joint thought leadership.
• Own recurring internal partnership communications, including newsletters, Slack updates, event calendars, and other programming, while coordinating partner-related logistics with Marketing and Events.

Skills

Strategic partnerships

Business development

Media and ad tech

Digital marketing

Relationship management

Communication

Project management

Cross-functional collaboration

AI curiosity

Job description

You Will Be

Partner Management

Manage day-to-day relationships with assigned media, technology, measurement, and emerging-platform partners.

Own a portfolio of Media and Technology Partnerships.

Develop strong relationships with partner teams and ensure Wpromote has access to relevant strategic and commercial opportunities.

Create clear relationship plans for priority partners, including objectives, internal stakeholders, opportunities, and next steps.

Maintain Wpromote's partner matrix and opportunity pipeline.

Building Wpromote's Emerging Partner Ecosystem

Identify, evaluate, and develop relationships with partners across areas such as:

• Retail Media and Commerce
• AI and AI Search
• Audience and Identity
• Measurement and Incrementality
• Creator Marketing
• Email and SMS
• Brand Safety
• Media Automation
• Media
• Emerging advertising and marketing technologies

Help determine which partners should become strategic relationships versus tactical solutions and negotiate commercial agreements

Work with Product and internal subject-matter experts to evaluate new capabilities and determine where they fit within Wpromote's offering.

Bring new solutions and opportunities to internal teams before they become table stakes in the market.

Internal Enablement

Develop and distribute partnership communications, updates, and enablement materials.

Maintain Wpromote's internal partner directory, resource hub, and partnership materials.

Introduce internal teams to strategic partners and emerging capabilities.

Coordinate partner trainings, certifications, demonstrations, and educational sessions.

Partner closely with Client Strategy and Media teams to help them identify when and how to bring partner capabilities to clients.

Build AI processes that make it easy for teams to discover, understand, and activate Wpromote's partner ecosystem.

Co-Marketing and Events

Partner with Marketing and Events to develop and execute co-marketing programs with strategic partners, including thought leadership, research, content, awards, and industry events.

Identify and coordinate opportunities for Wpromote leaders, subject-matter experts, clients, and teams to participate in partner content, events, and industry conversations.

Manage partner-facing content and visibility, including case studies, awards submissions, website updates, profiles, and joint thought leadership.

Own recurring internal partnership communications, including newsletters, Slack updates, event calendars, and other programming, while coordinating partner-related logistics with Marketing and Events.

You Must Have

5+ years of experience in strategic partnerships, business development, media, ad tech, martech, digital marketing, or a related field.

Strong knowledge of the advertising and marketing technology ecosystem.

Demonstrated ability to manage relationships with multiple external partners simultaneously.

Excellent communication and relationship-building skills.

Strong project-management and organizational skills.

Ability to understand technical or complex products and translate them into clear client and business applications.

Comfort working cross-functionally across Product, Media, Data & Analytics, Client Strategy, Marketing, and senior leadership.

Ability to identify opportunities proactively rather than waiting for partner requests.

Strong presentation and internal enablement skills.

Genuine curiosity about AI, emerging platforms, and the future of marketing technology.