Senior Manager, Strategic Growth

PatientFi, Inc.; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Quarterly variable compensation

Medical, dental, and vision premiums 8

Unlimited PTO

401(k)

Parental leave

AD&D policy

Job summary

PatientFi, Inc. in Irvine, CA is seeking a Sr. Manager, Strategic Growth to own expansion into new healthcare verticals.

You will lead the go-to-market from launch plan to partner signing, with roughly 60% focus on vertical execution and 40% on strategic partnerships. Collaborate with Head of Marketing and Sales leadership, guide creative teams, and report results to senior leadership. This is a hands-on role for someone who thrives on building something new and delivering outcomes from start to

Qualifications

• 5+ years in growth marketing, market development, or strategic partnerships.
• Proven ability to lead cross-functional teams without direct authority.
• Experience in elective or cash-pay healthcare, healthtech, or fintech/payments preferred.

Responsibilities

• Own end-to-end GTM for priority verticals with launch plans and milestones.
• Design provider acquisition motion, including positioning and messaging.
• Plan and run multi-channel campaigns and manage collateral with teams.
• Run pilots, analyze results, and scale successful initiatives.
• Identify and prioritize partners and structure partnerships and renewals.
• Lead cross-functional initiatives from kickoff to completion.

Skills

Growth marketing

Strategic partnerships

Cross-functional leadership

Storytelling

Data-driven

Job description

PatientFi® is a technology-based, point-of-sale financing company in Irvine, CA that partners with healthcare providers to offer patients a friendly payment solution for out-of-pocket medical and dental procedures. The company serves various healthcare specialties, including plastic surgery, dermatology, ophthalmology, dentistry, fertility, and medical spas. PatientFi's mission is to expand patient access to elective healthcare treatments by removing the cost barrier and providing patients with a convenient payment option.

The Role

We're looking for a Sr. Manager, Strategic Growth to own PatientFi's expansion into new healthcare verticals. You're a creative thinker who works hard, follows through, and takes pride in seeing execution all the way through. You'll run the whole motion as a hands-on marketer, from turning leadership's chosen vertical into a launch plan to launching campaigns, signing partners, and reporting results. Roughly 60% of your time goes to vertical go-to-market and tactical execution and 40% to strategic partnerships.

You'll work closely with the Head of Marketing and Sales leadership to set direction, work with creative and content teams on execution, and present strategy and results to senior leadership. This is a high-visibility role for someone who loves building something new and owns outcomes from start to finish.

What You’ll Do

Vertical GTM Strategy & Execution (~60%)

• Own end-to-end go-to-market for PatientFi's priority verticals, turning leadership's direction into launch plans with clear milestones, owners, and success metrics.
• Bring each GTM strategy to life and own execution in the verticals and entry points leadership sets.
• Design the provider acquisition motion for each vertical, including positioning, offer, messaging, and the channel mix.
• Plan and run multi-channel campaigns, and brief and manage the collateral that goes with them, in partnership with creative and content teams.
• Run pilots, analyze results, and scale what works.
• Align with Sales on messaging, lead quality, and market feedback.
• Track launch performance against KPIs such as qualified leads, conversion, cost per acquired provider, and active providers, and share findings and recommendations with senior leadership.

Strategic Partnerships (~40%)

• Identify and prioritize partners that open doors into new verticals, such as manufacturers and brands, distributors, associations, practice-management and healthtech platforms, and buying groups.
• Structure and negotiate partnership agreements (referral, co-marketing, integration, or other models) and own each relationship from first conversation to renewal.
• Plan and run co-marketing programs, and track partner-sourced pipeline and volume.
• Be the internal voice of our partners, bringing their needs and market feedback back into our GTM strategy.
• Work with cross-functional teams to manage and grow existing partnerships, keeping them active, aligned, and performing.

Cross-Functional Leadership

• Lead initiatives from kickoff to completion, on time, on budget, and aligned to business goals.
• Align Sales, Marketing, Product, and Operations so every growth initiative works together.
• Keep an eye on industry trends, competitors, and emerging opportunities.

What You Bring

• 5+ years in growth marketing, market development, or strategic partnerships.
• Experience negotiating and managing strategic partnerships as a go-to-market channel, including co-marketing programs.
• A track record of leading cross-functional teams without direct authority.
• Experience in elective or cash-pay healthcare, healthtech, or fintech/payments strongly preferred.
• A data-driven mindset: you're comfortable analyzing campaign and partnership performance, and presenting recommendations to senior leadership.
• Strong storytelling: you can turn a complex growth opportunity into a clear, compelling narrative.
• Comfort with ambiguity and energy for owning outcomes in a fast-paced, high-growth environment.

These requirements are representative, not all-inclusive, of the knowledge, skills, and abilities needed to succeed in this role.

Why You’ll Love Working Here

• Quarterly variable compensation program eligibility
• Medical, dental, and vision premiums covered at 80% for employees and dependents
• Unlimited PTO
• 401(k)
• Parental leave
• Accidental death and dismemberment (AD&D) policy at no cost to you
• [Add: why PatientFi, one line on growth stage or impact]

At this time, PatientFi is unable to sponsor or take over sponsorship of an employment visa.

PatientFi provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristics protected by federal, state, or local law.