Senior Manager, Solutions Marketing - Diagnostics

Labcorp

Madison (WI)

Hybrid

USD 115,000 - 130,000

Full time

12 hours ago

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Benefits offered by this job

Medical

Dental

Vision

401(k)

PTO/FTO

Tuition Reimbursement

Employee Stock Purchase Plan

Job summary

Labcorp is seeking a Senior Manager, Solutions Marketing to lead portfolio marketing for priority diagnostics areas. You will craft differentiated positioning, evidence-based messaging, and sales enablement to drive growth across Neurology, Autoimmune, Endocrinology, Gastroenterology and Rheumatology.

You will collaborate with Product Management, Medical/Science, and Customer Marketing to translate complex science into compelling storytelling, and to plan webinars, CEU/CME initiatives, and

Qualifications

Bachelor’s degree in a relevant field and several years in product/portfolio marketing.
Experience translating clinical/diagnostic science into customer-facing messaging.
Familiarity with AI-assisted marketing workflows is a plus.

Responsibilities

Develop and execute marketing strategy for diagnostic portfolios including launches and growth opportunities.
Create differentiated positioning and value propositions for multiple therapeutic areas.
Lead thought leadership, clinical narratives, and educational content for internal and external audiences.
Enable Sales with messaging, tools, and training to drive customer conversations.

Skills

Portfolio marketing

Stakeholder collaboration

AI acceleration

Storytelling

Tools

Marketing tools

Analytics dashboards

Job description

You will collaborate with Product Management, Medical/Science, and Customer Marketing to translate complex science into compelling storytelling, and to plan webinars, CEU/CME initiatives, and

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