Social Media Associate

insightsoftware

United States

On-site

USD 50,000 - 104,500

Full time

14 days+

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

A global software solutions provider is seeking a Social Media Marketing Specialist. This role focuses on developing organic social media strategies across platforms like LinkedIn and Instagram. Responsibilities include content creation, monitoring engagement, and analyzing performance metrics. Candidates should have a strong background in social media marketing, along with excellent writing and project management skills.

Qualifications

Minimum of 2+ years of social media experience required.
Strong knowledge of social media marketing trends and best practices.
Detail oriented and highly organized with strong project management skills.

Responsibilities

Develop and execute social media strategies across multiple platforms.
Proactively monitor social platforms and engage with the audience.
Drive monthly performance reporting by analyzing metrics and trends.

Skills

Social media experience

Writing skills

Project management

Analytical skills

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Hootsuite

Sprout Social

Job description

Get AI-powered advice on this job and more exclusive features.

Company Description

insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.

Develop and execute organic social media strategies and organic campaigns across LinkedIn, YouTube, Instagram, and X (Twitter) aligned with key business priorities and brand positioning.
Own and manage the organic social calendar and daily posting cadences, ensuring content is timely, aligned to key initiatives, and optimized by platform.
Proactively monitor social platforms to identify engagement opportunities, surface brand mentions, and independently respond to comments, questions, or relevant conversations in real time—including occasional weekend or off-hours coverage.
Collaborate with design, brand, and growth teams to develop content concepts tailored to platform trends and audience behavior.
Drive monthly performance reporting by analyzing metrics, identifying trends, and translating those findings into actionable insights for the broader marketing team.
Make ongoing recommendations to improve channel mix, post timing, creative direction, and messaging cadence based on data and platform behavior.
Contribute to employee advocacy efforts by curating timely shareable content and advising on platform-specific best practices.
Participate in special projects including piloting new content formats, managing social support for acquisition brand transitions, or leading community engagement efforts.
Ensure social content reflects brand voice, tone, and standards.
Routinely audit the social media channels and provide recommendations to optimize.
Collaborate and support with key stakeholders in marketing, including paid digital, web, SEO, marketing ops, comms, to ensure alignment and share social insights that inform campaign planning.

Qualifications

Minimum of 2+ years of social media experience, with baseline understanding of LinkedIn, YouTube, Instagram, and X (Twitter). Experience with Reddit, TikTok, and others are a plus.
Experience working for a global brand and/or B2B SaaS company preferred.
Bachelor's degree in Marketing, Communications, Business, or related field.
Strong knowledge of social media marketing trends, platform best practices, and emerging content formats.
Excellent writing, editing, presentation, and communication skills.
Experience with Hootsuite, Sprout Social, or other social media content management platform.
Detail oriented and highly organized with strong project management skills.
Ability to build relationships across the business and collaborate effectively with peers, stakeholders, and external partners at all levels.

Additional Information

All your information will be kept confidential according to EEO guidelines.

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

Learn more about our high-energy, high-performance global team. Work With Us »

insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)

Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

Seniority level