Senior Manager, Social Media

EVERSANA; Kansas City (MO); On-site; USD 76,000 - 113,000; Full time

Job summary

A leading company in the pharmaceutical industry seeks a Senior Manager, Social Media to drive strategic initiatives for their diverse portfolio. The candidate will manage social media counsel, oversee analytics, and collaborate with clients to enhance engagement and adoption across platforms. Ideal applicants will have strong expertise in digital strategy, social media, and client relations.

Qualifications

• 5-8 years of experience in marketing or agency, pharmaceutical experience preferred.
• Proficient in digital strategy and social media technology.
• Strong multitasking ability, problem-solving skills, and team collaboration.

Responsibilities

• Lead social media strategy and initiatives for multiple clients.
• Conduct social listening research and optimize based on data.
• Manage social media analytics and report on KPIs.

Skills

Marketing

Digital Strategy

Social Listening

Media

Client Relations

Project Management

Analytical Skills

Tools

Google Analytics

Hootsuite

Adobe Photoshop

Job description

WHAT DOES A SENIOR MANAGER SOCIAL MEDIA DO

The Senior Manager, Social Media, will lead strategic development and tactical initiatives for a portfolio of businesses, serving as social media counsel to account staff and external clients.

Internally, the role involves team planning and growth, internal education across departments, knowledge sharing, and internal communications. The goal is to drive social media adoption, making it a core competency. The role is expected to serve as the primary subject matter expert and project owner for a portfolio of businesses, collaborating with clients to keep them aware of social media trends and technology while supporting their marketing objectives within the pharmaceutical industry.

The Social Media team is a subject matter expert group working closely with clients and internal teams to enhance core competencies in social media content creation, distribution, and customer engagement. The role also oversees social media analytics and reporting to ensure business KPIs and goals are met, ensuring delivery is on time, within budget, and on target. The Senior Manager, Social Media, should have an in-depth understanding of paid media and be able to communicate paid social planning recommendations to clients, providing detailed tactical information at the platform level and illustrating how it fits into a broader digital ecosystem.

This person also conducts social listening research, delving into disease areas to uncover insights, provide relevant observations, and add data points. Social listening query oversight, data pulls, and optimization are key responsibilities. An additional focus is developing influencer relationship management programs, including the identification, analysis, and curation of influencers within specific patient populations.

Qualifications :

WHAT ARE WE LOOKING FOR

• Approximately 5-8 years of related industry or agency experience; pharmaceutical experience is a plus.
• Applied experience in marketing and advertising, with expertise in digital strategy, media, and technology.
• Applied experience in social media and technology.
• Knowledge of paid media and social listening.
• Strong multitasking, problem-solving skills, and ability to work in a team environment.
• Strong client relations and business development skills.
• Strategic thinking and strong business acumen.
• Ability to delegate tasks and provide team direction.
• Excellent interpersonal, presentation, and writing skills.
• Proven attention to detail and organizational skills.
• Ability to manage projects independently and collaboratively to successful completion.
• Some travel may be required for client meetings, new business pitches, and agency meetings.

Additional Information :

OUR CULTURAL BELIEFS

• Patient Minded: Act with the patients' best interests in mind.
• Client Delight: Own every client experience and its impact on results.
• Take Action: Be empowered and accountable.
• Embrace Diversity: Create an environment of awareness and respect.
• Grow Talent: Own your development and invest in others.
• Win Together: Collaborate to achieve results.
• Communication Matters: Foster transparent and timely dialogue.
• Always Innovate: Be bold and creative in all endeavors.

EVERSANA offers competitive salaries and benefits. The salary range for this position is $76,000 to $113,000 within the U.S., based on experience, qualifications, and location. EVERSANA reserves the right to modify this range at any time.

We are aware of fraudulent job offers claiming to represent EVERSANA. We will never ask for personal information or payments during the hiring process. EVERSANA is committed to diversity, equity, and inclusion, and is an Equal Opportunity Employer. We provide reasonable accommodations during the hiring process as required by law.

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Remote Work : Employment Type :

Full-time

Key Skills

Marketing, Google Analytics, Photography, Facebook Advertising, Hootsuite, Social Listening, Content Development, SEO, Adobe Photoshop, Social Media Management, Copywriting, Content Management