Senior Manager, Social & Community

Ursa Major Vt; Waterbury (CT); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation and equity

Health, vision and dental benefits

401k with company match

Fully remote culture

Generous vacation plus Epic Days

Sabbatical after 5 years

Volunteer time and events in VT

Free Ursa Major products

Job summary

Ursa Major is seeking a strategic, creatively minded social leader to own and evolve our brand presence across Instagram, TikTok, Facebook and emerging channels. This role goes beyond publishing; it is about crafting social-first storytelling that stops, engages, and compels audiences to return.

You’ll own the social strategy, collaborate with founders and the creative team, and build a small social team over time while nurturing an engaged community around our Vermont-rooted brand.

Qualifications

• 4–7+ years of relevant experience in social for a premium brand.
• Experience owning social for a wellness or lifestyle brand is preferred.

Responsibilities

• Own social strategy, editorial direction, and content calendar across Instagram, TikTok, Facebook and emerging channels.
• Develop social-first concepts around our brand, products, ingredients, people, Vermont roots and broader world.
• Work closely with our creative team and founders to bring those ideas to life.
• Build and nurture an engaged social community leveraging a creator CRM and collaborating with the Creator Marketing team.
• Be in tune with the cultural zeitgeist and conversations about our brand and competitors.
• Lead organic social support for product launches, campaigns, events, partnerships and other initiatives.
• Identify high-performing organic content for paid amplification with the Growth team.
• Use data to continuously improve content and channel strategy.
• Collaborate with Creator Marketing lead to connect owned storytelling with the creator ecosystem.
• Over time, build and manage a small social team with interim support.

Skills

Strategic thinking

Editorial skills

Creative storytelling

Social media expertise

Team leadership

Wellness brand experience

Creator CRM

Tools

Creator CRM

Job description

Ursa Major is looking for a strategic, creatively minded social leader to own and evolve how our brand shows up across Instagram, TikTok, Facebook and emerging social channels.

Over the past several months, our founders and creative team have worked hands-on to sharpen our social storytelling - developing a more distinctive point of view, stronger creative instincts and a clearer playbook for what feels unmistakably Ursa Major. Now we're looking for someone great to take that foundation and run with it.

This is not simply a channel-management or publishing role. We're looking for a social-first brand storyteller - someone who understands what makes people stop, watch, engage, share and come back; who has excellent creative instincts; and who can translate a brand idea into a compelling social concept, story and brief.

What You'll Do

• Own Ursa Major's social strategy, editorial direction and content calendar and curation across Instagram, TikTok, Facebook and emerging channels
• Develop social-first concepts and stories around our brand, products, ingredients, people, Vermont roots and broader world
• Work closely with our creative team and founders to bring those ideas to life
• Build and nurture an engaged social community, leveraging a smart creator CRM and working closely with our Creator Marketing team
• Be in tune with - and responsive to - the cultural zeitgeist, and what folks are saying about our brand and competitors
• Lead organic social support for product launches, campaigns, events, partnerships and other brand initiatives
• Identify high-performing organic content for paid amplification, partnering with our Growth team on upper-funnel brand discovery
• Use engagement, performance and insights data to continuously improve our content and channel strategy
• Work hand-in-hand with our Creator Marketing lead to connect owned social storytelling with our growing creator ecosystem
• Over time, build and manage a small social team (you will have some support from our internal team in the interim)

Who You Are

You're equal parts strategist, editor, creative thinker and practitioner. You have a discerning eye without being precious about it. You care deeply about wellness and sustainability, and you love getting outside for fresh air. You understand the importance of brand and design, but also understand that social has its own language, rhythms and rules.

Ideally, you bring 4-7+ years of relevant experience, including meaningful ownership of social for a premium, distinctive, challenger consumer or lifestyle brand. Beauty experience is welcome but not essential - relevant core experience in wellness, food, fashion, outdoor, travel or another culturally relevant category could be just as interesting.

Most importantly, you know the difference between putting brand content on social media and actually making great social content for a brand like Ursa Major.

How We'll Measure Success

Our North Star for this role is on-brand visual and written storytelling, meaningful engagement and growing brand affinity, not simply posting volume or follower count. Key measures will include engagement rate, shares and saves, organic reach, video engagement/watch time, qualified community growth and the performance of social content amplified through paid media.

What We Bring:

• Competitive compensation, plus equity.
• Health, vision and dental benefits and paid parental leave.
• Employee 401k with company match.
• Fully remote culture.
• Generous vacation time plus 2 "Epic Days" yearly (a chance to spontaneously take off and enjoy epic weather!).
• Paid sabbatical after 5 years.
• Paid volunteer time, and organized team volunteer events in VT.
• Free Ursa Major products - of course!