Senior Manager, Retention and Lifecycle

Grüns; Denver (CO); Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Wellness benefits

PTO

Free Grüns product

Career growth

Job summary

Grüns is hiring a Senior Manager, Retention and Lifecycle to own the customer relationship from acquisition through retention across email and SMS. The role operates in our remote HQ with a fully remote, high-trust environment and biannual in-person off-sites.

You will lead lifecycle strategy, implement an always-on testing engine, and manage a remote CRM team while partnering with ecommerce, paid media, CX, and data teams to drive meaningful improvements in engagement and lifetime value.

Qualifications

• 5–8+ years in-house lifecycle ownership at a consumer subscription brand.
• Experience with automated flows and one-off campaigns across email and SMS.
• Structured testing roadmap with measurable incremental impact.
• Hands-on personalization or data enrichment tools.
• AI-powered approach to build, test, send, and report.

Responsibilities

• Own lifecycle strategy for key customer audiences, defining goals, segmentation, messaging, offers, journeys, and test roadmap.
• Build and evolve audience segmentation based on lifecycle stage, behavior, value, engagement, needs, and churn risk.
• Define messaging hierarchy and value proposition for each audience and lifecycle moment across channels.
• Shift programs to an always-on system that tests and optimizes itself.
• Lead a remote CRM operations team and expand AI/automation to reduce manual work and increase testing velocity.
• Collaborate with Ecom & Paid to grow email and SMS lists beyond on-site capture.

Skills

Lifecycle ownership

CRM

Email marketing

SMS marketing

AI in marketing

Personalization

Job description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We are hiring for a Senior Manager, Retention and Lifecycle. Grüns is a subscription business, which means the relationship we build with every customer is one of our biggest levers on lifetime value. This role owns that relationship end to end: the right message, at the right time, in the right channel, for every customer. You'll take our lifecycle program from manual campaign production to an always-on, AI-driven testing engine, and you'll do it hands on keyboard, not from a distance.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own the strategy for key customer audiences across the lifecycle, defining the goals, segmentation, messaging, offers, journeys, and test roadmap for each
• Be responsible for key business outcomes, using LTV as the north star metric, alongside channel health metrics like engagement and deliverability
• Build and evolve audience segmentation based on lifecycle stage, behavior, value, engagement, customer needs, and churn risk
• Define the messaging hierarchy and value proposition for each audience and lifecycle moment, including what we say, when we say it, and which channel or intervention is most effective
• Shift the program from manual builds and one-off sends to an always-on system that tests and optimizes itself
• Own end-to-end execution by managing a remote CRM operations team, while expanding our use of AI and automation to reduce manual work and increase testing velocity
• Collaborate with Ecom & Paid to build out our email and SMS list growth engine beyond standard on-site capture

We're looking for someone who:

• Has 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand
• Has owned both automated flows and one-off campaigns across email and SMS, end to end
• Has run a structured testing roadmap with real holdouts and reported actual incremental impact, not just open rates
• Has hands‑on experience implementing personalization or data enrichment tools, not just briefing someone else on them
• Uses AI as a core part of how they build, test, send, and report
• Bonus: has worked somewhere with both a subscription and retail presence

Approach to the role:

• AI-first. Constantly asking what should never be done manually again
• Thinks about subscribers as relationships, not a list
• Every idea becomes a real test with a real read
• Owns the program end to end. Comfortable in ambiguity, doesn't need to be told what's next
• High craft, high speed, and a strong partner to ecomm, paid, CX, and data

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $130,000-$160,000plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient‑dense and whole‑food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low‑quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean‑up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Be the Best:We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.

Own It:We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.

Drive Impact, Urgently:We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!

We use Greenhouse's AI-powered Talent Matching tool to get a first read on how your application lines up with what we're looking for. But it's just a starting point. A real person on our team reviews every application before any decisions get made.