Senior Manager, Product Portfolio

Rise Baking Company, LLC; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Rise Baking Company, LLC in Atlanta is seeking a Product Manager to own the lifecycle of assigned categories—from development through optimization and eventual discontinuation. You will become a market expert for your portfolios, applying trends and competitive insights to drive growth, while ensuring product marketing aligns with company priorities and cross-functional initiatives.

You will collaborate across teams to maintain catalogs and training, support flavor and lineup decisions, and

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 5+ years of product management or related experience.
• B2B or B2C food industry experience preferred.
• Strong analytical skills.
• Excellent verbal and written communication.

Responsibilities

• Manage the product lifecycle for assigned categories from development to discontinuation.
• Become a market expert on owned product categories and trends.
• Align product marketing activities with priorities and business objectives.
• Support growth strategies for near-term and long-term products.
• Prepare product-related customer communications.
• Analyze and publish reports to support cross-functional initiatives.
• Ensure product safety and quality compliance.
• Collaborate with cross-functional teams on catalogs, programs, and trainings.

Skills

Analytical skills

Verbal and written communication

Microsoft Office proficiency

Portfolio management

Education

Bachelor's degree in marketing, business, or related field

Job description

About this position

Job Purpose

Essential Functions

• Manage the product lifecycle of assigned portfolio categories: new product development, ongoing product maintenance and optimization, and discontinuation
• Become a market expert in owned product categories: understand and apply market-relevant trends and competitive knowledge to portfolio management
• Help ensure product marketing activities are aligned to company/category priorities and support the objectives of the overall business
• Support development of near-term and long-term product and category growth strategies
• Help define and share compelling product and category selling stories
• Support general portfolio management: review and align on product catalogs, seasonal programs, website content, and product trainings
• Support business case development for relevant product development and optimization opportunities
• Prepare and align product-related customer communications
• Analyze and publish reports that support Product Marketing and relevant cross-functional initiatives
• Support customer-centric ideation and innovation work streams
• Support product training: material development and live training sessions
• Support cross-functional process alignment
• Support food safety program, quality standards, and legality of manufactured products
• Perform other job-related duties as assigned

Qualifications (Education, Experience, Competencies)

• Bachelor's degree in marketing, business, or related field
• 5+ years of product management or related experience
• B2B or B2C food industry experience preferred
• Strong analytical skills
• Proficient in Microsoft Office
• Excellent verbal and written communication skills
• Demonstrated ability to positively influence and motivate others
• Desire to improve processes, products, and services
• Ability to establish and maintain strong working relationships
• Ability to organize and manage multiple priorities efficiently and proactively
• Self-motivated, goal oriented, quality driven, and capable of working independently