Product Line Manager

Kettle Cuisine Llc; Lynn (MA); Remote; USD 90,000 - 130,000; Full time

Job summary

Kettle Cuisine Llc in the United States seeks a Product Line Manager to own category strategy, P&L, and in-market results for growth areas such as proteins, sauces, and sides.

You will lead cross-functional teams, drive launches from insight to scale, and shape pricing, messaging, and lifecycle management while partnering with Sales and Marketing analysts to uncover growth opportunities.

Qualifications

• 5–7 years of experience in product line management, brand management, or strategic.
• Strong understanding of food industry trends and customer needs; CPG or Foodservice experience.
• Skilled in leveraging data and insights to shape strategy.
• Excellent communication and presentation skills with senior stakeholders.
• Demonstrated self-starter with an entrepreneurial mindset; problem solving.

Responsibilities

• Own product line strategy, portfolio management and lifecycle optimization.
• Drive assortment tracking and lifecycle management across core, innovation and seasonal items.
• Lead innovation pipeline from insight-to-launch with cross-functional alignment.
• Develop launch strategies and create compelling briefs for communications and branding.
• Analyze performance to identify growth opportunities and implications.
• Act as SME across product lines and align strategy with other teams.
• Lead pricing strategy and enable sales with messaging and training.
• Collaborate with Sales and Marketing to deliver assets and go-to-market plans.

Skills

Product line management

Brand management

Strategic thinking

Cross-functional leadership

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related

Job description

Product Line ManagerPosition SummaryThe Product Line Manager is a key leader within the marketing organization. This role is responsible for delivering owned category strategy, P&L management, and in-market results focused on key growth categories including proteins, sauces, and sides. This position will build, coordinate, and execute strategic and tactical commercial plans across innovation and business continuity aligned with growth agenda. Candidate will lead cross-functional teams to identify strategic, data-backed growth opportunities grounded in internal and competitive market analyses, drive new product launches, build compelling sales stories, and manage the product life-cycles of their portfolio. With support from the Sales & Marketing Analyst, the Product Line Manager is expected to be highly hands-on with data and lead the strategic decision-making for their product line.Key ResponsibilitiesProduct Line OwnershipStrategic category planning driving transformational growth across channels including Consumer and Foodservice.Drive portfolio excellence including assortment tracking, lifecycle management, and optimization of core, innovation, and seasonal/limited-time offerings.Innovation & Launch LeadershipDeliver innovation pipeline from insight-to-launch for assigned product lines; collaborates closely withcommercial functions to deliver innovation agenda including Culinary, Sales, and Commercialization.Responsible for leading launch strategies that drive excitement behind the initiatives and sell themDevelops briefs for integrated communications, creative, branding/design, and marketInsights & Data AnalyticsAnalyze business performance to identify and prioritize growth initiatives based on consumer/ customer, brand/category, research, and landscape analysis.Go beyond reporting, interpret data to uncover the “why\" and “so what” behind businessCollaborate with the Sales & Marketing Analyst for additional data mining, while remaining accountable for full analysis and strategic implications.Cross-Functional LeadershipAct as the internal subject matter expert for assigned product lines, driving strategy through market insights, competitive intelligence, and culinary trends.Partner across teams to ensure alignment on strategy, execution, and businessCommercial Strategy & EnablementLead product line pricing strategy to balance growth andPartner with Sales and Marketing to create customer-facing messaging, launch assets, and training that enable commercial success.Skills & QualificationsBachelor’s degree in Marketing, Business, or related5–7 years of experience in product line management, brand management, or strategicStrong understanding of food industry trends and customer needs; CPG or Foodservice experienceSkilled in leveraging data and insights to shape strategy andProven ability to manage complex cross-functional projects from concept toExcellent communication and presentation skills with seniorDemonstrated self-starter with an entrepreneurial mindset; problemWorking ConditionsRemote positionLess than 10% travel expected for events or meetings