Product Manager

Pulsejobs; Madison (WI); On-site; USD 70,000 - 95,000; Full time

Job summary

Pulsejobs is seeking an experienced Associate Product Manager in Madison, WI to lead new product initiatives and packaging development. You will drive product execution from concept to launch, coordinate with marketing, R&D, and operations, and manage packaging, labeling, and pricing updates.

The role emphasizes cross-functional collaboration, strong communication, and a focus on lifecycle management to sustain growth in a fast-paced manufacturing environment.

Qualifications

• Bachelor's degree in marketing or business administration; MBA a plus.
• Minimum 5-7 years of related experience as an associate product manager in a CPG/manufacturing environment.
• Strong verbal and written communication skills; proficient with MS Word and PowerPoint.

Responsibilities

• Drive product execution from approval to launch across key functions.
• Oversee packaging development, including sizing, codes, ECOs, and price lists.
• Ensure package labeling meets regulatory requirements with registrations.
• Lead Sales collateral development with Marketing and Sales teams; manage updates and distribution of price lists.
• Coordinate promotional planning with Marketing; support trade shows and regional events.
• Monitor product lifecycle and assess performance to drive continued growth.
• Manage website/digital content updates in collaboration with Marketing.
• Support trademarks and brand compliance with senior leadership.

Skills

Communication

Project management

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in marketing or business administration

MBA (plus)

Tools

Excel

PowerPoint

MS Word

Database management

Job description

We area highly successful specialty chemical manufacturer, with an opportunity for a motivated individual to join our talented team. We set the standards for innovation and quality products in the industry.

WHY work for Us?

• Stability - We've never had a layoff in 52 years!

• Safe Work Environment

• We manufacture our OWN products

• New Manufacturing Facility (2018)

• Competitive Wages

• Fitness Center open 24/7

• Work/Life Balance

• Achievable Goals

• Annual Raises, Holiday Bonuses and Cash Profit Sharing!

• Exceptional Benefits, Rich health insurance & 401k match

RESPONSIBILITIES AND JOB ACTIVITIES:

New Product and Packaging Development:

1. Drive product execution process for all confirmed new product initiatives from approval to launch. Work with key functional areas as necessary to complete the following; confirmation of package sizes, establishment of product codes and part numbers, release, and distribution of product ECO's, and updates of price lists and packaging development.

2. Work with registrations to ensure package labeling meets requirements.

3. Drive the development and execution of packaging.

4. Proactively work with purchasing to help ensure efficient, responsible, cost-effective packaging development and transition plans for both existing and new products.

Sales Collateral Development:

1. Work with the Marketing team and the Sales team to develop collateral materials, as necessary. This includes working with graphic artists, sales managers, and outside customers to ensure successful completion.

2. Manage all collateral development for new product introductions as well as updates and enhancements to existing collateral materials, including coordination and distribution of price list updates.

3. Monitor inventory levels and (in concert with purchasing or Dunlop) determine economic order quantities of new materials, as necessary.

4. Field Travel – Less than 10%:

5. Attend all divisional sales meetings.

6. Attend regional trade shows and training events, as deemed necessary. Gather intelligence necessary for effective product and sales support.

Promotional Planning and Support:

1. In concert with the Vice President of Marketing and Sales team, develop and implement promotional marketing programs that support sales objectives.

2. Coordinate and vet advertising campaigns that support new product introductions, product initiatives, and other objectives.

3. Work with the Vice President of Marketing and Sales managers to develop and execute promotional materials for customer‑specific initiatives.

4. Assist in the creation and development of trade show promotional materials and displays, and related materials.

Product Stewardship:

1. Actively work with materials management and accounting to identify products that no longer meet our required performance criteria.

2. Evaluate product performance and manage product life cycle to drive continued sales growth through merchandising, promotional, or packaging solutions.

Website and Digital Content:

1. Work with the entire Marketing team to manage Sensing websites and execute digital communications (e.g. – e‑blasts, online promotional content).

Trademark Compliance:

1. Work with SVP and Vice President of Marketing to support and manage all divisional trademarks.

JOB SPECIFICATIONS

EDUCATION

Bachelor's degree in marketing or business administration; MBA a plus

EXPERIENCE

Minimum 5-7 years of related experience as an associate product manager, ideally in a CPG and/or manufacturing environment.

KNOWLEDGE, SKILLS & ABILITIES

Requires strong verbal and written communication skills as well as superior spreadsheet and database management capabilities. Must be comfortable with and have experience interacting with cross-functional areas/teams. Must be able to assess divergent categories of information and formulate actionable plans. Adaptability is a must. Must also be adept at MS Word and PowerPoint.