Senior Manager, Product Marketing

Faraday Future; Gardena (CA); On-site; USD 145,000 - 175,000; Full time

Benefits offered by this job

Healthcare, dental, and vision benefits

401(k) options

Casual dress code

Culturally diverse, progressive atmosphere

Job summary

A leading electric vehicle manufacturer is seeking a Senior Manager, Product Marketing to drive go-to-market efforts for luxury EVs. This role requires over 10 years of product marketing experience in automotive or tech industries and a strong analytical mindset. The candidate will lead market research, develop comprehensive strategies, and support product launches. Competitive compensation and benefits are included.

Qualifications

• 10+ years of experience in product marketing within automotive or tech hardware.
• Proven track record managing complex product launches.
• Experience in ROI measurement and marketing optimization.

Responsibilities

• Lead market and user research to define luxury EV buyer personas.
• Develop comprehensive marketing strategies across the product lifecycle.
• Define and track key performance indicators (KPIs) for marketing effectiveness.

Skills

Product marketing

Customer segmentation

Sales enablement

Analytical mindset

Communication skills

Education

Bachelor's degree in Marketing, Business, Engineering, or a related field

Job description

Role

We are seeking a strategic and driven Senior Manager, Product Marketing to lead our go-to-market efforts for the next generation of luxury electric vehicles. This pivotal role bridges product innovation and customer storytelling—bringing together market insight, technical knowledge, and customer experience to deliver impactful marketing strategies and product launches.

Responsibilities

• Lead market and user research to define luxury EV buyer personas and decision-making journeys.
• Monitor industry and technology trends, including global EV policy developments, charging infrastructure evolution, and competitor moves in pricing and innovation.

Strategy & Storytelling

• Develop comprehensive, full-funnel marketing strategies across the product lifecycle—from awareness and pre-order to delivery and ownership.
• Craft compelling value propositions and translate technical features into clear, customer-centric benefits.
• Partner with product, design, and regional teams to support international market entry strategies.

Launch & Sales Enablement

• Lead cross-functional go-to-market planning and execution, ensuring alignment across product, manufacturing, sales, and communications.
• Build sales enablement materials including competitive battle cards, product configurator guides, and training decks.
• Support launch event planning and coordination, from strategy to messaging alignment.

Performance & Optimization

• Define and track key performance indicators (KPIs) such as brand awareness, lead-to-order conversion, and customer retention.
• Conduct A/B testing and marketing ROI analysis to refine messaging, channels, and investment strategies.
• Document learnings and develop repeatable GTM playbooks for future product launches.

Basic Qualifications

• 10+ years of experience in product marketing within automotive, electric vehicles, luxury consumer goods, or tech hardware industries.
• Proven track record managing complex product launches under tight timelines in fast-paced environments.
• Strong command of customer segmentation, go-to-market strategy, and sales enablement.
• Analytical mindset with experience in ROI measurement and marketing optimization.
• Excellent verbal and written communication skills with a knack for storytelling and translating complexity into clarity.
• Bachelor's degree in Marketing, Business, Engineering, or a related field.

Preferred Qualifications

• Startup or hyper-growth company experience.
• Familiarity with international markets, especially North America and China.
• Passion for sustainability, design, and innovation in the mobility sector.

Compensation

Annual Salary Range: $145K - $175K DOE, plus benefits and incentive plans

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere

Faraday Future is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.