Product Marketing Coordinator

Faraday Future Inc.; El Segundo (CA); On-site; USD 25,000 - 39,000; Full time

Benefits offered by this job

Healthcare

Dental & vision

401(k)

Casual dress code

Relaxed work environment

Diverse, progressive atmosphere

Job summary

Faraday Future is seeking a Product Marketing Intern in El Segundo, CA, to support robotics-focused marketing initiatives and translate technical features into compelling messages. You will collaborate with product, marketing, design, and business teams for the June launch and follow-up go-to-market activities.

The role emphasizes creativity, messaging, and cross-functional teamwork while leveraging Gen AI tools to develop campaign concepts and marketing assets.

Qualifications

• Pursuing or recently completed degree in marketing/communications/business/product marketing or a related field.
• Strong written and verbal communication skills.
• Interest in robotics, AI, and consumer technology.

Responsibilities

• Product Marketing Support: summarize robotics product features, use cases and key selling points.
• Market & Competitor Research: analyze robotics, AI, and consumer tech trends.
• Messaging & Creative Ideation: develop product messaging and campaign concepts.
• AI-Enabled Marketing Support: use Gen AI tools for ideation and asset development.
• Cross-Functional Collaboration: coordinate with product/marketing/design teams to align messaging.

Skills

Communication skills

Creative thinking

Ownership

Education

Bachelor's or Master's degree in Marketing, Communications, Business, Product Marketing, Media, Advertising, or related field

Tools

Grok

Midjourney

Sora

Seedance

Runway

Kling

Veo

Job description

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies.

Founded in 2014, the Company’s mission is to disrupt the automotive and technology industries by creating user-centric, technology-first experiences. The Company, together with its controlled subsidiaries, operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC), all under its upgraded Global EAI Industry Bridge Strategy, marking the beginning of a new chapter in AI mobility and Web3 integration. The Company aims to leverage the latest technologies and world’s best talent to realize exciting new possibilities across all of these lines. Faraday Future’s automotive business exemplifies its vision for luxury, innovation, and performance, while its FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology derived from the FF brand, targeted towards a broader market with middle-to-low price range offerings. FF is committed to redefining mobility through AI innovation. Join us in shaping the future of intelligent transportation and technology by creating something new, something connected, and something with a true global impact.

Your Role:

The Product Marketing Intern will support product marketing initiatives for Faraday Future's robotics-related business and product programs. This role will help translate robotics product features, use cases, and technical capabilities into clear, compelling marketing messages, product selling points, and creative campaign ideas. This role is based in El Segundo, CA.
The intern will work closely with product, marketing, design, and business teams to support the June launch event and follow-up go-to-market activities.

Key Responsibilities:

• Product Marketing Support:
  Assist in summarizing robotics product features, use cases, user benefits, and key selling points for marketing and launch communication.
• Market & Competitor Research:
  Conduct basic research on robotics, AI, intelligent mobility, and consumer technology trends. Help analyze competitor products, marketing messages, and campaign ideas.
• Messaging & Creative Ideation:
  Support the development of product marketing messages, campaign angles, social media themes, and creative concepts based on product positioning and user scenarios.
• AI-Enabled Marketing Support:
  Use mainstream Gen AI image and video tools to support marketing ideation, visual exploration, video concepts, and creative development.
• Cross-Functional Collaboration:
  Work with product, marketing, and design teams to collect product information, clarify product value, and ensure marketing messages are accurate and aligned with business goals.

Basic Qualifications:

• Education:
  Currently pursuing or recently completed a Bachelor's or Master's degree in Marketing, Communications, Business, Product Marketing, Media, Advertising, or a related field is preferred.
• AI Tool Familiarity:
  Familiar with mainstream Gen AI image and video tools, such as Grok, Midjourney, Sora, Seedance, Runway, Kling, Veo, or similar platforms.
• Passion & Interest:
  Strong interest in robotics, AI, intelligent mobility, EVs, consumer technology, and product marketing.
• Communication Skills:
  Strong written and verbal communication skills, with the ability to turn product information into clear and compelling marketing language.
• Creative Thinking:
  Strong creative sense and ability to develop product storytelling ideas, campaign concepts, and social media communication angles.
• Ownership:
  Proactive, detail-oriented, organized, and able to take initiative and follow through on assigned tasks in a fast-paced environment.

Preferred Qualifications:

• Experience or coursework related to product marketing, marketing communications, digital marketing, robotics, AI, EVs, or consumer technology.
• Familiarity with social media platforms, digital marketing trends, and short-form video formats.
• Experience using creative tools such as Canva, CapCut, Adobe Creative Suite, Figma, or similar platforms is a plus.
• Bilingual English and Chinese capability is preferred.
• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere

Faraday Future is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

As set forth in Faraday Future’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.