Senior Manager, Product Management (MarTech)

GEICO; United States; Remote; USD 140,000 - 230,000; Full time

Job summary

GEICO is seeking a Senior Manager, Product Management – Marketing Technology to lead a dynamic team focused on AI-driven marketing solutions. This role involves defining product strategy, managing senior product managers, and collaborating with engineering and data science teams to enhance marketing capabilities. With a strong emphasis on leadership and data-driven approaches, this position offers significant opportunities to impact GEICO's marketing technology initiatives.

Benefits

401K savings plan with 6% match

Tuition assistance

Flexible work from anywhere in the US

Comprehensive Total Rewards program

Qualifications

• 8+ years of product management experience in Marketing Technology.
• 3+ years in people management roles.
• Proven track record of delivering AI-driven marketing solutions.

Responsibilities

• Define and drive vision and multi-year product strategy.
• Lead, mentor, and grow a team of product managers.
• Partner with cross-functional teams for scalable marketing capabilities.

Skills

Leadership

Communication

Collaboration

Data-driven decision making

Education

Bachelor’s degree in Marketing, Computer Science, Engineering, or related field

Tools

MarTech solutions

Customer Data Platforms (CDPs)

Campaign Orchestration Engines

Real-time Personalization Systems

AI/ML-powered Lifecycle Tools

Job description

We are looking for a Senior Manager, Product Management – Marketing Technology to lead a team of senior and principal product managers across our AI-first MarTech platforms. This leader will be responsible for accelerating our in-house investments across intelligent campaign management, advanced customer data platforms, and omnichannel orchestration (email, SMS, push notifications, in-app, and beyond).

This role reports to the Senior Director, Product Management and will play a key leadership role in scaling the next generation of data and AI-driven customer engagement capabilities.

Position Responsibilities

As a Senior Manager, you will:

• Define and drive vision and multi-year product strategy for GEICO’s in-house Marketing Technology stack, AI-powered orchestration tools, and campaign intelligence systems

• Lead, mentor, and grow a team of Senior and Principal Product Managers , fostering a strong product culture rooted in data, experimentation, and business impact

• Partner with Engineering, Data Science, CRM, Compliance, and Customer Experience teams to ship scalable, secure, and intelligent marketing capabilities

• Champion AI and machine learning capabilities such as predictive modeling, propensity scoring, LLM-powered content optimization, real-time decisioning, and dynamic journey construction

• Evolve the internal MarTech stack to support channel-agnostic activation across email, SMS, push, mobile app, IVR, and future channels

• Define OKRs, success metrics, and analytics frameworks to track platform performance, team velocity, and business value delivery

Basic Qualifications

• Bachelor’s degree in Marketing , Computer Science, Engineering, or related field

• 8+ years of product management experience in Marketing Technology, with 3+ years in people management roles

• Deep expertise in building and scaling platforms such as: Marketing Technology, C ustomer Data Platforms (CDPs), Campaign Orchestration Engines, Real-time Personalization Systems, AI/ML-powered Lifecycle Tools

• Experience working closely with Marketing and Growth teams on segmentation, targeting, attribution, and channel activation

• Proven track record of delivering AI-driven marketing solutions that measurably improved business performance

• Strong leadership, communication, and cross-functional collaboration skills

Preferred Qualifications

• Experience with open-source or cloud-native MarTech solutions (e.g., Segment, Braze, Iterable , Salesforce Marketing Cloud, Snowflake)

• Familiarity with AI/ML use cases such as churn prediction, next-best action, copy generation, and automated experimentation

• Knowledge of data privacy and compliance regulations (GDPR, CCPA, CAN-SPAM)

Annual Salary

$140,425.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company:At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers:We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture:We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards:We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.