Senior Manager, Product Commercialization

Jobtailor; Alabama; On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor in the United States (Alabama) is seeking a senior product commercialization and go-to-market leader to translate portfolio strategy into coordinated GTM plans, enablement, and stakeholder alignment across healthcare payor initiatives.

You will drive launch readiness, develop buyer value stories, coordinate cross-functional execution, and monitor performance, working with analytics, finance, and operations to maximize payor value and renewal opportunities.

Qualifications

• 7+ years of experience in product commercialization, GTM strategy, marketing, sales enablement, strategy, healthcare consulting, or related leadership programs.
• Experience supporting healthcare payor, employee benefits, B2B, or complex enterprise product initiatives.
• Ability to translate direction into coordinated plans, briefs, readiness activities, and execution requirements.
• Experience working across matrixed teams including analytics, finance, product, and operations.
• Proven ability to use analytics and business cases to support value propositions and launch decisions.

Responsibilities

• Support execution of commercialization initiatives across payor-focused products and capabilities.
• Translate portfolio strategy and market priorities into go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, and readiness reviews.
• Develop product positioning, buyer value stories, and competitive framing; create briefs and proof requirements.
• Clarify needs and deliverables for Marketing and Sales Enablement; ensure timing aligns with executives.
• Partner with Analytics, Finance, and product teams to identify proof points and reporting requirements.
• Translate product analytics into value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch dashboards covering readiness, demand, pipeline, and value realization; monitor adoption and risks.
• Coordinate presentations, FAQs, sales resources, and proof summaries; manage cross-functional assets.
• Identify opportunities to improve positioning, introduction, measurement, renewal, and expansion.

Skills

Product commercialization

Go-To-Market Strategy

Sales Enablement

Project Management

Healthcare Consulting

Cross-Functional Coordination

Communication Skills

Education

Bachelor’s degree preferred

General Management Development Program (GMDP)

Leadership Development Program

Job description

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities
• Translate portfolio strategy, product direction, and target market priorities into coordinated go-to-market plans and execution activities
• Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow-up actions
• Support development of product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs
• Clarify product needs, strategic priorities, audience requirements, evidence, deliverables, and timing for Marketing and Sales Enablement
• Partner with Analytics, Actuarial, Finance, and product teams to identify proof points, value measures, baselines, evidence limitations, and reporting requirements
• Translate product analytics into clear value stories for payors, consultants, brokers, sellers, and account teams
• Support launch and adoption dashboards covering readiness, demand, pipeline, conversion, implementation, activation, utilization, value realization, renewal, retention, and expansion
• Monitor launch effectiveness, feedback, adoption performance, and product value evidence to identify risks, gaps, and recommended actions
• Coordinate presentations, FAQs, sales resources, implementation materials, proof summaries, and other commercialization assets
• Identify opportunities to improve product positioning, introduction, implementation, measurement, renewal, and expansion
• Support broader product organization initiatives tied to payor experience, portfolio coherence, launch readiness, commercialization effectiveness, and cross-functional execution

Requirements

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or completion of General Management Development Program (GMDP) or any Leadership Development Program with related experience
• Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives
• Ability to translate product and commercialization direction into coordinated plans, strategic briefs, readiness activities, and execution requirements
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment
• Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions, product positioning, launch decisions, and client-facing narratives
• Strong written and verbal communication skills, including experience developing or coordinating market-facing presentations, seller resources, FAQs, proof summaries, or related materials
• Strong project management, prioritization, organizational, and stakeholder coordination skills
• Ability to operate independently, manage multiple priorities, and drive follow-through without formal authority
• Strong judgment and attention to detail, including the ability to distinguish proven claims from directional evidence and unsupported assumptions
• Ability to synthesize product, market, customer, and performance information into clear recommendations and practical next steps
• Bachelor’s degree preferred, specialized training, or relevant professional qualification

Core Competencies

Demonstrates expertise in product commercialization and go-to-market strategy, with a strong focus on healthcare and payor initiatives. Capable of translating complex product analytics into actionable insights and effective market-facing materials.

Highest-signal resume keywords

• Product Commercialization
• Go-To-Market Strategy
• Sales Enablement
• Project Management
• Healthcare Consulting

Hard Skills

• Product Marketing
• Performance Reporting
• Business Case Development
• Market Analysis
• Stakeholder Coordination

Soft Skills

• Strong Written Communication
• Strong Verbal Communication
• Organizational Skills
• Attention to Detail
• Judgment

Certifications & Qualifications

• General Management Development Program (GMDP)
• Leadership Development Program

Industry Keywords

• Healthcare
• Payor
• B2B
• Employee Benefits
• Complex Enterprise Products