Senior Manager, Club Business Insights & Analytics

National Hockey League (NHL); New York (NY); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Paid Time Off

Health benefits

Hybrid work schedule

401K plan

Job summary

The National Hockey League (NHL) seeks a Senior Manager, Club Business Insights & Analytics to advance analytics capabilities across all 32 Clubs. This role partners with club leaders to drive revenue growth, operational improvement, and data-driven decision making.

The ideal candidate combines strong analytical expertise with business acumen, storytelling, and problem-solving. You will manage high-impact projects, build league-wide insights, and mentor junior analytics resources in a hybrid

Qualifications

• 5-7 years of analytics, BI, strategy, consulting, revenue optimization, or related field.
• Experience with professional sports teams, league offices, or related sports business environment preferred.
• Demonstrated experience creating executive-level reporting and analytics-driven recommendations.
• Advanced proficiency with BI tools such as Tableau or Power BI.
• Strong SQL skills and experience with large datasets.
• Experience communicating findings to non-technical audiences.

Responsibilities

• Partner with NHL Clubs to analyze business performance and identify opportunities for growth.
• Develop league-wide benchmarking programs, scorecards, and analytics frameworks.
• Deliver actionable insights on ticketing, premium seating, attendance, and revenue generation.
• Lead reporting and analytics solutions used by Clubs and NHL leadership.
• Translate findings into clear recommendations and executive presentations.
• Collaborate with cross-functional stakeholders across multiple departments.

Skills

Analytics

Stakeholder mgmt

Presentation skills

Leadership

Problem solving

Education

Bachelor's degree

Master's degree preferred

Tools

Tableau

Power BI

SQL

Job description

About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.

About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

Summary

The National Hockey League (NHL) is seeking a Senior Manager, Club Business Insights & Analytics to help advance business intelligence, benchmarking, and analytics capabilities across all 32 NHL Clubs.

WHAT WE EXPECT OF YOU

This individual will partner directly with Club business leaders and internal stakeholders to identify opportunities for revenue growth, operational improvement, and stronger business performance. The successful candidate will lead high-impact analytics initiatives, build league-wide insights and benchmarking frameworks, and help shape the future direction of Club Analytics across the League. The ideal candidate combines strong analytical expertise with business acumen, clear communication, and a consultative approach to problem-solving. They are comfortable working with large datasets, developing executive-ready insights, and engaging directly with Club leadership to support data-driven decision‑making.

Essential Duties And Responsibilities

• Partner directly with NHL Clubs to analyze business performance and identify opportunities for growth and improvement.
• Develop and maintain league-wide benchmarking programs, performance scorecards, and analytics frameworks.
• Deliver actionable insights related to ticketing performance, premium seating, attendance, fan engagement, retention, and revenue generation.
• Lead the development and enhancement of reporting and analytics solutions used by Clubs and NHL leadership.
• Translate complex analytical findings into clear recommendations and executive-level presentations.
• Support strategic initiatives focused on revenue growth, business intelligence, reporting standardization, and analytics adoption.
• Collaborate with Ticketing, Premium Seating, Business Analytics, Fan Engagement, Data Science, Technology, and Club stakeholders.
• Identify and share best practices across Clubs to help improve business performance.
• Ensure the quality, consistency, and reliability of reporting outputs and key business metrics.
• Mentor junior analytics resources and help establish analytics and reporting best practices across the organization.

Qualifications

Knowledge Areas/Experience

Required

• 5-7 years of experience in analytics, business intelligence, strategy, consulting, revenue optimization, or a related field.
• Previous experience working for a professional sports team, league office, collegiate athletics department, sports consulting organization, venue operator, or related sports business environment.
• Demonstrated experience creating executive‑level reporting, presentations, and analytics‑driven recommendations.
• Advanced proficiency with Tableau, Power BI, or similar business intelligence tools.
• Strong SQL skills and experience working with large datasets.
• Experience partnering directly with business stakeholders and communicating analytical findings to non‑technical audiences.
• Demonstrated ability to manage multiple projects and stakeholders simultaneously.

Preferred

• Experience supporting ticket sales, premium seating, CRM, fan engagement, marketing analytics, or commercial business operations.
• Experience building benchmarking frameworks and performance measurement programs.
• Experience with Python, R, or other analytical programming languages.
• Familiarity with ticketing systems, CRM platforms, fan data environments, or customer analytics.
• Experience working with executive leadership and presenting business recommendations.

Education/Certifications

• Bachelor's degree in Analytics, Business, Economics, Statistics, Mathematics, Data Science, Sports Management, or a related field.
• Master's degree preferred but not required.

Skills

• Exceptional analytical and problem-solving skills.
• Strong business acumen and strategic thinking.
• Excellent verbal, written, and presentation skills.
• Ability to influence business decisions through data-driven recommendations.
• Strong relationship-building and stakeholder management skills.
• Ability to translate complex findings into clear, actionable insights.
• Strong organizational skills and attention to detail.
• Ability to balance strategic thinking with hands‑on execution.

CORE COMPETENCIES

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

The NHL offers U.S. regular, full‑time employees:

Time to Recharge

Utilize our generous Paid Time Off (PTO) to focus on your well‑being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.

Ability to Focus on your Health

Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.

We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no‑cost to our employees.

Childcare Leave

Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.

Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.

Confidence in your Retirement Goals

Participate in the NHL’s Savings Plan which includes a 401K (pre‑tax and Roth options) plus non‑elective (employer) contributions to keep your retirement goals on track.

A Hybrid Work Schedule

The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.

Our New Headquarters

Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high‑tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.

A Savings for Commuting

Participate in the NHL’s pre‑tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.

NHL Partner Rates

Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.

Life at the NHL

In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.

SALARY RANGE

$100-125k
Actual base pay for a successful candidate will be determined based on a variety of job‑related factors, including but not limited to: experience/training, market demands, and geographic location.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.