Senior Manager, Partnership Insights
AMB Sports & Entertainment, LLC
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Job summary
AMB Sports & Entertainment, LLC seeks a Senior Manager, Partnership Insights to transform commercial and audience data into actionable intelligence that drives revenue growth across its portfolio, including Falcons, Atlanta United, and Mercedes-Benz Stadium.
You will partner with Sales, Activation and Partner Solutions to deliver scalable analytics, optimize pricing, inventory, and sponsorship valuation, and lead AI-enabled reporting initiatives across properties.
Qualifications
- Bachelor’s degree in Business, Analytics, Finance, Economics, Marketing or related field; advanced degree a plus.
- 6–8 years of experience in commercial analytics, BI, sponsorship measurement, revenue strategy or related fields.
- Strong Excel; SQL/data querying experience; CRM and BI familiarity; experience in sports/entertainment preferred but not required.
Responsibilities
- Deliver actionable insights to support prospecting, category development and renewal strategy.
- Develop enterprise views of pipeline and commercial activity across the portfolio.
- Analyze inventory, pricing, and commercial analytics to improve packaging and revenue generation.
- Translate performance data into insights for reviews, planning and renewal preparation.
- Develop dashboards and self-service reporting to support leadership decision-making.
- Advise on AI, automation and analytics adoption to improve efficiency and scalability.
Skills
Education
Tools
Job description
AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, PGA TOUR Superstore, AMB West, TGL’s Atlanta Drive Golf Club, WTGL Atlanta, and NWSL Atlanta 2028.
The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium.
For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons.
Atlanta United joined Major League Soccer in 2017 and wonthe2018MLS Cup in just its second season, the earliest an expansion team has won the title since1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium.
For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.
Opened in August2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi‑purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the2026WorldCup, the2018and2025College Football Playoff National Championships, the2018MLS Cup, and SuperBowlLIII.
Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEEDPlatinumCertification and the first stadium worldwide to achieve TRUEPlatinumCertification for zero waste by the United States Green Building Council.
Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and won the 2025 SoFi Cup Championship in TGL’s inaugural season.
NWSL Atlanta 2028 is Atlanta’s new expansion franchise in the National Women’s Soccer League, which will begin play in 2028. NWSL Atlanta 2028 is owned by Arthur M. Blank, owner and chairman, Blank Family of Businesses, and is part of AMB Sports and Entertainment (AMBSE).
We use our core values as a compass to guide our decisions because they are our North Star. If we live our core values daily, we know everything else will take care of itself. We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment. We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building.
- Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding. When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them.
- Collaborate – Realize that we are better together than we are alone. We achieve much better results when others have the opportunity to add their diverse perspectives. Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve.
- Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult. Find opportunities to lead by example in the way you pitch in and help others. Giving back to others is at the heart of what we do.
- Build Relationships – Cultivate trust in relationships by showing respect and sensitivity. Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve.
- Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests. Take advantage of this rare opportunity by utilizing available resources.
The Senior Manager, Partnership Insights is responsible for transforming commercial, audience, partnership, inventory and marketplace data into actionable intelligence that drives revenue growth and better business decisions. The Senior Manager will serve as a strategic analytics partner to Partnership leadership, Sales, Activation and Partner Solutions, helping the organization understand not simply what is happening, but why it is happening, what it means and what actions should follow. This role will develop scalable reporting and analytical capabilities across the portfolio while providing insights that inform pipeline strategy, category development, inventory and pricing decisions, partner measurement, renewal planning and future commercial opportunities.
- Deliver actionable insights supporting prospecting, category development, commercial planning, renewal strategy and leadership decision-making.
- Conduct category analysis, marketplace research, competitive analysis and league/property benchmarking.
- Identify category whitespace, market opportunities, emerging trends and commercial risks across the portfolio.
- Develop prospect and category intelligence that helps Sales prioritize companies and opportunities with the greatest commercial potential.
- Manage and optimize the department’s use of research and intelligence platforms, including SponsorUnited, Navigate, YouGov and other relevant resources.
- Translate complex information into clear recommendations for Partnership leadership.
- Develop and maintain a centralized process for the intake, cataloging, valuation, tracking, and distribution of newly created partnership assets and inventory, ensuring commercial opportunities are properly documented, accessible, and visible to Sales teams across the organization.
- Analyze pipeline health, coverage, sales velocity, conversion, category penetration, seller activity, renewal exposure and commercial performance across properties.
- Provide Sales leaders with insights into the health and composition of pipeline against their assigned property revenue objectives.
- Develop an enterprise view of pipeline and commercial activity across the organization’s full portfolio.
- Partner with Finance and Partnership Operations to integrate financial, CRM and pipeline information into accurate and actionable commercial intelligence.
- Develop executive‑level reporting that highlights significant changes, risks, opportunities and recommended actions with a goal of ensuring clarity into potential partnerships and prioritized partnership platforms in the market, prior to completion.
- Support forecasting and annual planning through historical performance, pipeline and market analysis.
- Analyze inventory utilization, scarcity, availability and demand to identify opportunities for improved packaging, pricing and revenue generation.
- Identify underutilized, constrained and potentially undervalued assets across properties.
- Support sponsorship valuation and pricing decisions through internal performance data, market intelligence and relevant benchmarks.
- Partner with Partner Solutions and property Sales leaders to identify opportunities for new commercial products based on inventory and marketplace insights.
- Support inventory and demand planning for future seasons, new properties, major events and emerging platforms.
- Develop analytical frameworks that improve consistency and discipline in commercial pricing and inventory decisions.
- Develop consistent frameworks for measuring partnership performance across properties and activation channels.
- Partner with Activation teams to establish meaningful KPIs aligned with partner business and marketing objectives.
- Translate partner performance data into insights and recommendations for business reviews, account planning, renewal preparation and organic‑growth opportunities.
- Identify performance trends, optimization opportunities and proof points that strengthen the organization’s commercial proposition.
- Develop scalable tools and approaches that improve the organization’s ability to demonstrate partnership value.
- Develop dashboards, agents, reporting tools and self‑service resources that make commercial intelligence easily accessible to Partnership leadership and teams.
- Partner with Partnership Operations to ensure underlying commercial data is accurate, standardized, maintained and usable.
- Leverage AI, automation and emerging analytics technologies to improve reporting efficiency, insight generation and accessibility.
- Help develop automated executive reporting that synthesizes commercial performance and highlights material changes, risks and required actions.
- Continuously identify opportunities to reduce manual reporting and redirect organizational capacity toward higher‑value analysis.
- Identify and implement AI and automation solutions that improve efficiency and scalability across Sales, Activation, and Partnership Strategy functions, allowing the organization to provide best‑in‑class partner support while minimizing incremental operational strain.
- Serve as the department's AI subject matter expert and innovation resource, proactively identifying new use cases, advising stakeholders on emerging capabilities, and driving adoption of technologies that enhance organizational effectiveness and commercial performance.
Bachelor’s degree in Business, Analytics, Finance, Economics, Marketing or related field; advanced degree a plus. Minimum 6-8 years of relevant experience in commercial analytics, business intelligence, sponsorship measurement, revenue strategy, consulting, consumer insights or related fields. Demonstrated ability to translate complex data into actionable business recommendations. Experience with CRM, business‑intelligence and data‑visualization platforms. Strong quantitative and analytical capabilities; advanced Excel required and SQL/data‑querying capabilities preferred. Experience with sports, entertainment, media, advertising or sponsorship analytics preferred but not required. Valid U.S. Driver’s License and access to a motor vehicle required.
Exceptional analytical and problem-solving skills. Strong commercial judgment and curiosity. Ability to move from data to insight to recommendation to action. Excellent executive communication and data‑storytelling capabilities. Ability to identify patterns and implications across multiple data sources. Strong understanding of business performance, pipeline and commercial economics. Ability to balance recurring analytical needs with deeper strategic projects. Comfort operating in an evolving data environment and improving systems over time.
AMB Sports & Entertainment is a subsidiary of AMB Group LLC, and is comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC and Mercedes-Benz Stadium. Atlanta Falcons The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons. Mercedes-Benz Stadium Opened in August2017, Mercedes-Benz Stadium is a world‑class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi‑purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the2026WorldCup, the2018and2025College Football Playoff National Championships, the2018MLS Cup, and SuperBowlLIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEEDPlatinumCertification and the first stadium worldwide to achieve TRUEPlatinumCertification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and twelve founding partners including Coca‑Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, and Ticketmaster. To learn more about Mercedes-Benz Stadium visit www.mercedesbenzstadium.com. Follow us on Facebook, Instagram and Twitter. Atlanta United Atlanta United joined Major League Soccer in 2017 and won the2018MLS Cup in just its second season, the earliest an expansion team has won the title since1998. The club has set multiple league records including season tickets sales (36,000-plus), single‑season average (53,002) and total home attendance (901,033). Owned by ArthurBlank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.
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