Senior Manager, Paid Social B2B

twentysix; El Segundo (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

twentysix is seeking an experienced Paid Social Specialist to lead day-to-day B2B social strategy and activation for assigned clients, under senior leadership.

You will translate B2B buyer journeys into tactical, data-informed campaigns across awareness, consideration, and conversion stages, and collaborate with analytics, CRM, and programmatic teams to drive pipeline.

Qualifications

• 3–5 years of experience in paid social advertising for B2B, SaaS or lead generation.
• Experience executing full-funnel B2B social campaigns aligned to pipeline goals.
• Hands-on expertise in LinkedIn Ads and Meta with broader B2B platform familiarity.
• Experience with B2B analytics and martech (GA, Salesforce, HubSpot, Demandbase, 6sense).
• Knowledge of B2B creative strategy, testing methods, and messaging.
• Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
• Strong communication skills to present performance insights to teams and clients.
• Bachelor’s degree in Marketing, Business, Analytics, or related field.

Responsibilities

• Lead day-to-day social strategy and activation for B2B clients.
• Translate B2B buyer journeys into tactical, data-informed campaigns across stages.
• Execute and optimize multi-stage funnel strategies including ABM and retargeting.
• Partner with analytics, paid search, and programmatic teams for integration.
• Support measurement by tying social performance to leads and pipeline (Salesforce, HubSpot, Marketo, Pardot).
• Assist with new business efforts, including research, POVs, and pitches.
• Prepare client performance recaps and translate results into business implications.
• Stay current on platform updates across LinkedIn, Meta, Reddit, X, and other B2B environments.

Skills

LinkedIn Ads

Meta Ads

ABM

CRM lists

Google Analytics

Salesforce

HubSpot

Demandbase

6sense

Creative testing

Social management tools

Communication skills

Education

Bachelor's degree

Tools

Google Ads Manager

Smartly

Job description

You Will Be

• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.




• Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.




• Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.




• Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.




• Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.




• Assisting with B2B new business efforts, including research, POV development, and pitch support.




• Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.




• Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

You Must Have

• 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.




• Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).




• Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).




• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).




• Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.




• Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.




• Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.




• Bachelor’s degree in Marketing, Business, Analytics, or a related field.