Paid Social Specialist

Mod Op; Dallas (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Mod Op in Dallas is seeking a hands-on Paid Social Specialist to drive cross-platform campaigns across Meta, TikTok, LinkedIn and Google Ads. You will own setup, optimization, reporting and the translation of client objectives into measurable paid strategies.

The role focuses on audience development, bidding, budget management and performance analysis, with collaboration across teams to ensure timely launches and clear client storytelling.

Qualifications

• Around 3 years of hands‑on paid social experience, preferably in an agency environment.
• Experience building and managing campaigns in platforms such as Meta, TikTok, LinkedIn, Google Ads or other social platforms.
• Strong understanding of paid social metrics, including CPM, CPC, CTR, CPA, CVR, impressions, engagement.

Responsibilities

• Own day-to-day execution and optimisation of paid social campaigns across multiple client accounts.
• Build, QA, launch, monitor and optimise campaigns within paid social platforms.
• Develop audiences, targeting, bidding, budget and optimisation recommendations based on client goals.
• Translate client objectives into smart paid social strategies that drive measurable results.
• Monitor pacing, performance, budgets, KPIs and delivery to ensure campaigns stay on track.
• Analyse campaign results and identify actionable insights, trends, opportunities and next steps.
• Contribute to weekly, monthly and quarterly reporting with clear performance takeaways.
• Help prepare client-facing reports and presentations that tell a compelling story with data.
• Work closely with internal teams to ensure campaigns launch accurately and on time.
• Collaborate across Mod Op’s SBUs to keep projects moving smoothly.
• Partner with platform reps and any other third-party vendors to stay current on best practices.

Skills

Paid social strategy

Campaign optimization

Audience development

Data analysis

Education

Bachelor’s degree in advertising, marketing, communications, business, data/analytics or related field

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Google Ads

Job description

About the role

• We’re looking for a Paid Social Specialist who knows their way around the major social platforms and is ready to jump in, take ownership and help drive smart, effective social media campaigns
• This role is perfect for someone with around 3 years of hands‑on paid social experience who loves campaign strategy, audience development, platform execution, optimisation, reporting and finding the “so what?” in performance data.
• You’ll help manage paid social campaigns from setup through reporting, working across platforms like LinkedIn, Meta, Pinterest, Reddit, Snapchat and TikTok (and potentially others depending on client needs).
• To be clear: this is not a content creation role. Our creative teams and/or clients provide the creative assets - your job is to make sure those assets are launched, targeted, optimised and working hard in the platforms.
• Success in this rold means you’re detail oriented, curious, proactive, organized and comfortable moving quickly across multiple clients and campaigns.
• You’ll be a part of a collaborative, fast‑moving media team that likes smart ideas, clear communication, clean campaign builds and celebrating wins.

What you’ll do

• Own day-to-day execution and optimisation of paid social campaigns across multiple client accounts.
• Build, QA, launch, monitor and optimise campaigns within paid social platforms.
• Develop audiences, targeting, bidding, budget and optimisation recommendations based on client goals.
• Translate client objectives into smart paid social strategies that drive measurable results.
• Monitor pacing, performance, budgets, KPIs and delivery to ensure campaigns stay on track.
• Analyse campaign results and identify actionable insights, trends, opportunities and next steps.
• Contribute to weekly, monthly and quarterly reporting with clear performance takeaways - not just data dumps.
• Help prepare client‑facing reports and presentations that tell a compelling story with data.
• Work closely with internal teams to ensure campaigns launch accurately and on time.
• Collaborate across Mod Op’s SBUs to keep projects moving smoothly.
• Partner with platform reps and any other third‑party vendors to stay current on best practices, testing opportunities and platform updates.
• Keep a close eye on campaign details because naming conventions, tracking, budgets and QA matter.
• Proactively recommend optimisations, tests and new approaches that can improve client performance.
• Bring new ideas to the table! We love curiosity, thoughtful experimentation and people who ask, “What if we tried this?”

Qualifications

• Around 3 years of hands‑on paid social experience, preferably in an agency environment
• Experience building and managing campaigns in platforms such as:
  • Meta Ads Manager
  • TikTok Ads Manager
  • LinkedIn Campaign Manager
  • Google Ads
  • Or any other social platforms
• Strong understanding of paid social metrics, including CPM, CPC, CTR, CPA, CVR, impressions, engagement, etc.
• Comfortable working with budgets, pacing, reporting and performance analysis.
• Experience using analytics and reporting tools such as Google Analytics, Looker Studio, Excel, platform reporting dashboards or similar tools.
• Ability to spot trends in data and turn them into clear recommendations.
• Strong attention to detail and commitment to accuracy - you know that one tiny detail can make a big difference.
• Excellent written and verbal communication skills, including comfort contributing to client‑ready reports and presentations.
• Ability to manage multiple projects, deadlines and priorities while keeping your cool.
• A collaborative mindset and the ability to work across different teams.
• Natural curiosity about paid media, social platforms, consumer behaviour and what makes campaigns perform.
• Openness to feedback, coaching, testing, learning and improving.
• A positive attitude, strong work ethic and desire to contribute to a smart, creative, supportive agency culture.
• Bachelor’s degree in advertising, marketing, communications, business, data/analytics or another related field.

Bonus Points

• Experience working with both B2B AND B2C clients
• Experience working with lead gen, e‑commerce, awareness, traffic and full‑funnel campaign strategies.
• Familiarity with tracking setup, UTMs, pixels, conversion events and platform troubleshooting.
• Experience working in a creative or integrated advertising agency environment.