Senior Director, B2B Media Strategy

twentysix; El Segundo (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

twentysix seeks a seasoned media strategist to lead end-to-end B2B media planning and execution across paid search, social, and programmatic channels in California. You will drive multi-channel campaigns, optimize spend, and align messaging with buyer journeys for pipeline velocity.

You will collaborate with creative, client services, and analytics teams to develop frameworks for performance reviews and actionable insights, while advancing martech and CRM/MAP integrations to improve ROI.

Qualifications

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
• Practitioner-level working knowledge of Analytics tools: GA4, Adobe Analytics
• Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).

Responsibilities

• Designing integrated B2B go-to-market media strategies across paid, owned, and earned channels to drive pipeline and revenue.
• Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR.
• Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance.
• Championing continuous improvement through testing frameworks to validate messaging and channel mix.
• Partnering with creative teams to align messaging to B2B buyer journeys and personas.
• Leading collaboration of internal channel teams on strategy execution and client storytelling of insights.
• Driving strategic ideation and innovation across clients and the organization, exploring new channels and partner RFPs.

Skills

B2B media strategy

Programmatic media

ABM platforms

CRM integration

Analytics (GA4/Adobe)

GTM tagging

Cross-functional leadership

Tools

The Trade Desk

DV360

LinkedIn Ads

Google Ads

SEMrush

Ahrefs

Salesforce

HubSpot

Marketo

Job description

You Will Be

Media Strategy & Execution

• Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.

• Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.

• Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs.

• Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.

• Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.

• Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.

• Leading collaboration of the Wpromote internal channel teams on the execution of strategy

• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights

• Providing client and industry-specific thought leadership

• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs

Operational Consulting & Design

• Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.

• Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.

• Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.

• Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.

• Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.

• Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.

• Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.

• Mentoring team members to strengthen skills in both **B2B media strategy **and consultative operational design.

You Must Have

B2B Media Strategy & Practitioner Skills

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).

• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.

• Practitioner-level working knowledge of:

• Analytics tools: GA4, Adobe Analytics

• Tagging & tracking: Google Tag Manager (GTM) or equivalent

• Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms

• SEO/content tools: SEMrush, Ahrefs, or equivalent

• Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).

• Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.

• Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.

Operational Consulting & Design Skills

• Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands‑on configuration, workflow creation, and reporting.

• Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.

• Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).

• Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.

• Experience integrating martech, adtech, and datatech platforms to create scalable go‑to‑market systems.

• Ability to manage and execute cross‑functional projects involving sales, marketing, and technical teams.

• Strong knowledge on best‑in‑class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.

Nice to Have:

• Experience in B2B SEO and content syndication strategy.

• PR and earned media strategy experience within a B2B context.

• Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams

• Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).