Senior Manager of Event Marketing Operations

TheGuarantors; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Impact within fast-growing company

Medical, Dental & Vision insurance

401(k)

Competitive salary

Generous PTO and holidays

Job summary

TheGuarantors is seeking a highly organized Senior Manager, Event Marketing Operations to scale the day-to-day operations of our Event Marketing function. This role reports to the VP of Event Marketing and serves as the operational backbone, translating strategy into clear project plans, maintaining systems, and ensuring leadership has visibility into timelines, budgets, capacity and performance.

This individual contributor role works closely with Event Coordinators and Partners with the VP on

Qualifications

• 4+ years experience in event marketing, field marketing, marketing operations or a related discipline.
• Strong project and portfolio management across multiple concurrent programs.
• Experience building or maintaining reporting dashboards and performance frameworks.
• Ability to analyze historical results and turn them into benchmarks and recommendations.
• HubSpot admin or elevated permission experience required.

Responsibilities

• Own and continuously improve the operating systems used to manage the Event Marketing portfolio.
• Translate approved event strategies into clear project plans, timelines, milestones, dependencies and workstreams.
• Maintain a reliable view of upcoming events, deadlines, team capacity and project health.
• Establish processes and documentation for how work moves through the Event Marketing team.
• Ensure event intake and project management environment is structured and current.

Skills

Project management

Budgeting & forecasting

Stakeholder management

Data analysis

Storytelling for exec

Education

Bachelor's degree

Tools

HubSpot

Asana

Monday

Reachdesk

Hapily

SplashThat

Job description

• TheGuarantors is looking for a highly organized, systems-minded Senior Manager, Event Marketing Operations to help scale the day-to-day operations of our Event Marketing function


• Reporting to the VP of Event Marketing, this role will serve as the operational backbone of the team, translating event strategy into clear project plans, maintaining the systems that keep our work moving, and ensuring leadership has consistent visibility into timelines, budgets, capacity and performance


• This is an individual contributor role with significant cross-functional influence. The ideal candidate is a strong project manager who is comfortable operating across multiple events and workstreams at once, anticipates needs before they become issues, and brings structure to a fast-moving environment


• This person will work closely with Event Coordinators responsible for event execution while partnering with the VP of Event Marketing on strategy, approvals, quality standards and prioritization


• Event Marketing Operations


• Own and continuously improve the operating systems used to manage the Event Marketing portfolio


• Translate approved event strategies into clear project plans, timelines, milestones, dependencies and workstreams


• Maintain a reliable view of upcoming events, key deadlines, team capacity and project health


• Establish clear processes and documentation for how work moves through the Event Marketing team


• Ensure the event intake and project management environment is structured, current and consistently used across the team


• Identify opportunities to make workflows more efficient, scalable and easier for the team to operate


• Reporting, Data & Benchmarking


• Own the Event Marketing reporting framework and ensure event performance data is consistently captured


• Partner with team members to maintain clean, accurate event information in HubSpot and other team systems


• Maintain historical benchmarks across comparable events and use past performance to help establish targets for future programs


• Ensure post-event reporting is completed consistently and accurately


• Budget Operations


• Own the process used to track Event Marketing budgets and spend across the portfolio


• Ensure projected and actual event costs are current and accurate


• Regularly review event-level spend for discrepancies or gaps before information reaches leadership


• Provide the VP of Event Marketing with clear visibility into budget pacing, upcoming commitments and areas of risk


• Partner with individual event owners to ensure they maintain accurate financial information for their programs


• Conduct ROI analysis to determine best rates of return on given event skews


• Own payback period analysis to identify the relevant time periods through which ROI relevant metrics mature


• Project & Portfolio Management


• Coordinate work across concurrent events and initiatives to ensure projects remain on schedule


• Organize work based on priorities established by the VP of Event Marketing


• Identify capacity constraints, dependencies and competing deadlines early and surface them for prioritization


• Proactively communicate project progress without requiring leadership follow-up


• Immediately escape risks related to budget, timeline, attendee experience, vendor performance or event quality


• When raising an issue, bring available context, potential solutions and a recommendation whenever possible


• Event Planning & Experience Development


• Partner with coordinators and external vendors to turn approved concepts into executable plans


• Help maintain the premium standard associated with TheGuarantors events across every touchpoint


• Know when a logistical decision may meaningfully affect event experience or quality and elevate it appropriately


• Sales & Cross-Functional Enablement


• Ensure Sales and other internal partners have clear processes, tools and information needed to successfully participate in Event Marketing programs


• Maintain accessible event information so team members can independently find answers before escalating questions


• Partner cross-functionally with Sales, Marketing, Finance and other stakeholders to keep event programs moving effectively

Benefits

• Remote work: All our roles are 100% remote which allows the flexibility for our employees as we navigate the recent changes to our work environments.


• Opportunities to make an impact within a fast growing company


• Medical, Dental, & Vision insurance (beginning day one)


• 401(k)


• Competitive salary


• Generous PTO and paid holidays

Experience building or maintaining reporting dashboards and performance frameworksDemonstrated ability to build processes that other team members can consistently followHigh attention to detail without losing sight of broader business objectivesStrong understanding of event budgeting, spend tracking and reconciliationAbility to analyze historical results and turn them into useful benchmarks and recommendations4+ years experience in event marketing, field marketing, marketing operations, event operations, sales operations or a related disciplineStrong project and portfolio management experience across multiple concurrent programsHubSpot admin or elevated permission experience is required. Experience with Asana, Monday or a comparable project management tool is requiredExcellent written and verbal communication skills, particularly with executive stakeholdersStrong judgment around when to solve independently and when to escapeExperience with Hapily, Splashthat, Reachdesk, foundational LLMs (chatgpt, Claude) or similar tools preferredExperience supporting premium, high-touch or brand-forward events strongly preferred