Senior Manager of Digital Growth and Customer Journeys

Pegasystems; Waltham (MA); Hybrid; USD 123,000 - 187,000; Full time

Benefits offered by this job

Employee equity

Bonus incentive

Global benefits

Job summary

Pegasystems is seeking a Senior Manager of Digital Growth & Analytics to lead growth initiatives for Launchpad. Based in a hybrid role in Waltham, MA, you’ll partner with Marketing, Sales, Product, and IT to create awareness, engage prospects, and accelerate conversion on Launchpad.io.

You’ll own traffic generation, build analytics and reporting, optimize the customer journey, and collaborate across functions to deliver a measurable digital growth engine that moves prospects from awareness to

Qualifications

• 5+ years in digital growth, customer journeys, or similar role.
• Advanced proficiency in Excel and Power BI, able to turn data into insights.
• Built and scaled digital growth programs that delivered measurable outcomes.
• Proven success growing qualified acquisition across channels (search, social, content).
• Improved conversion through disciplined experimentation across the journey.
• Collaborated with product, engineering, sales, and customer success to improve end-to-end experience.

Responsibilities

• Drive qualified traffic to Launchpad.io through digital channels.
• Build analytics and reporting to understand journey from first click to growth.
• Identify friction and use data to improve conversion across journeys.
• Partner across marketing, product, sales, engineering, and CS to influence experiences.
• Create a measurable digital growth engine to attract, activate, retain and expand customers.

Skills

Relationship management

Storytelling

Tools

Excel

Power BI

Job description

Senior Manager of Digital Growth and Analytics

At Launchpad, you’ll join a nimble, growth‑oriented GTM organization that sits at the intersection of partnerships, sales, and ventures. We operate with a startup mindset, backed by enterprise scale, and are focused on unlocking new growth opportunities and accelerating how software companies bring software products to market.

This role collaborates directly with our Marketing, Sales, Product, and IT teams to shape how Launchpad creates awareness, engages prospective customers, and enables success building on our platform.

Hybrid role based in Waltham, MA

Picture Yourself at Pega:

Launchpad has the potential to create a highly scalable growth engine in which prospective customers can discover the platform, experience its value, build with it, and ultimately launch and grow production applications.

This role will own the strategy and execution required to make that journey work.

You will be responsible for generating qualified traffic to Launchpad.io, creating the analytics and reporting infrastructure needed to understand user behavior, and continuously improving the experiences that move prospects and customers through the full Launchpad bowtie—from awareness and acquisition through activation, adoption, production, expansion, and advocacy.

This is not a traditional demand‑generation role. You will work across marketing, website, product, sales, and customer success to identify friction, test improvements, and create a measurable, repeatable digital growth engine.

What You’ll Do at Pega:

• Drive qualified traffic to Launchpad.io through digital advertising, SEO, content, and other scalable acquisition channels.
• Build the analytics and reporting capabilities needed to understand how prospects move from first click through sign-up, Blueprint creation, application development, production, and growth.
• Identify where prospects and customers encounter friction and use data, experimentation, and customer insight to improve conversion across the entire journey.
• Partner across marketing, product, sales, engineering, and customer success to influence the website, product experience, onboarding, and other touchpoints that help customers progress.
• Build a measurable, repeatable digital growth engine that continuously improves how Launchpad attracts, activates, converts, retains, and expands customers.

Who You Are:

You’re a relationship-driven operator who thrives in ecosystems and business development. You’re comfortable engaging with investors, operating partners, and business leaders, and you understand how decisions are made in both PE firms and portfolio company management teams. You’re a strong communicator and storyteller, able to articulate a compelling joint narrative about why investors should encourage their portfolio companies to build on Launchpad.

You bring a self‑starter mindset and enjoy building new motions. You’re organized, persistent, and disciplined about pipeline and follow‑through. You like turning fragmented opportunities into structured programs that scale—and you’re motivated by seeing portfolio companies modernize faster and smarter on Launchpad

What You’ve Accomplished:

• 5+ years in digital growth, customer journeys, or similar position
• Advanced proficiency in Excel and Power BI, with the ability to analyze complex datasets into actionable business insights
• Built and scaled digital growth programs that generated measurable customer and revenue outcomes, not just traffic or leads.
• Successfully grew qualified acquisition across channels such as paid search, paid social, SEO, content, and retargeting.
• Improved conversion through disciplined experimentation, testing, and optimization across the customer journey.
• Connected marketing activity to downstream behaviors such as sign‑up, product activation, adoption, retention, and revenue.
• Built or improved analytics, attribution, dashboards, and reporting that revealed how customers progressed and where they dropped off.
• Collaborated with product, engineering, sales, and customer success teams to improve the end‑to‑end customer experience and drive sustained growth
• Gartner Analyst acclaimed technology leadership across our categories of products
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company

Additional Information

Base salary range for this role is 122,900 - 187,200 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.

The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.

As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.

All hiring decisions are made based on human review and judgment. You may have the right to request human review, provide additional information, or raise questions about how such tools are used.

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