Senior Manager of Campaigns and Digital

Cooley LLP; Los Angeles (CA); Hybride; USD 155 000 - 225 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Dental & Vision

PTO 21 days

Parental leave

Résumé du poste

Cooley LLP is seeking a Senior Manager of Campaigns and Digital to lead the Marketing & Client Development campaigns and digital initiatives. The role focuses on building scalable marketing infrastructure, data-driven strategy, and high-impact brand experiences aligned with firm priorities.

Responsibilities include MarTech governance, cross-functional collaboration, and coaching a team. The position emphasizes partnership with Finance, HR, Communications, and Technology to drive efficiency and

Qualifications

• 7+ years of marketing or business development experience with strategy/transformation focus.

Responsabilités

• MarTech administration and utilization to drive data-informed decisions.
• Planning intake and governance for marketing requests and alignment.
• Workflow design and process improvement across the team.
• Training and skills enablement for M&CD staff.
• Cross-functional liaison between M&CD, Finance, HR, Communications, Innovation, and Tech.
• Change management execution for new tools or structures.
• Compliance & risk monitoring of marketing activities.
• Direct supervision and mentorship of direct reports.

Connaissances

Marketing leadership

Data-driven

Cross-functional

Project management

MS Office

iManage

B2B marketing

Travel

Formation

Bachelor’s degree

Outils

Workfront

CRM software

Marketing tech stack

Description du poste

Senior Manager of Campaigns and Digital

Cooley is seeking a Senior Manager of Campaigns and Digital to join the Marketing and Client Development team.

About Cooley:

Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do.

Hybrid Schedule Philosophy:

As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.

Position summary:

This role is part of the Campaigns and Digital Team, which acts as the firm’s “central nervous system,” building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• MarTech Administration and Utilization: Responsible for the tracking, monitoring, and auditing of the firm’s marketing and sales technology stack, in coordination with cross-functional product and business owners to ensure systems are integrated, optimized and utilized to drive data-informed decisions.
• Planning Intake & Governance: Manage the technology and operational framework for planned and off-cycle marketing requests, helping ensure initiatives are evaluated against established priorities, resource considerations and business objectives. Coordinate appropriate stakeholder reviews and leadership alignment to support transparent, consistent prioritization and decision-making.
• Workflow Design & Process Improvement: Partner across the team to implement standardized workflows and operational processes that reduce friction and improve the organization’s speed-to-market.
• Training & Skills Enablement: Facilitate an ongoing training curriculum for the M&CD team, focused on upskilling staff on firm systems, operational best practices, and industry standards.
• Cross-Functional Liaison: Serve as the primary operational point of contact between M&CD, Finance, HR, Communications, Innovation, and Technology to ensure seamless execution of cross-functional projects.
• Change Management Execution: Implement internal change management plans when deploying new tools or structures, supporting the team through transitions to maintain operational efficiency.
• Compliance & Risk Monitoring: Monitor all marketing and business development activities to ensure strict adherence to firm policies, data privacy regulations, and professional standards.
• People Leader:
  • Serve as direct supervisor and mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 7+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 2+ years of exempt/management experience in relevant roles
• Must have professional services industry experience and/or B2B marketing experience
• Must have experience with marketing and client development planning and operations
• Hands on experience in project management technologies (e.g., Workfront, financial management tools)
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department

Preferred:

• Bachelor’s degree
• Supervisory experience
• Prior legal industry or professional services experience

Competencies:

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Proactive, analytical mindset
• Effective presentation skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.