Senior Manager of Campaigns and Digital

Cooley LLP; San Francisco (CA); Hybrid; USD 155,000 - 225,000; Full time

Benefits offered by this job

Medical

Health Savings Account

Dental

Vision

Flexible spending accounts

Life insurance

AD&D

Long-term care coverage

PTO

Paid holidays

Fertility benefits

Parental leave

Job summary

Cooley LLP is seeking a Senior Manager of Campaigns and Digital to lead the Campaigns and Digital Team within Marketing & Client Development. The role focuses on building scalable, data-backed frameworks that enable proactive strategy and measurable market performance across high-end events and digital channels.

You will oversee technology, governance, workflow design, and training initiatives while guiding cross-functional projects and ensuring compliance with firm policies and privacy

Qualifications

• 7+ years applicable experience in marketing or business development, with management experience
• Experience with marketing and client development planning and operations
• Hands-on experience with project management technologies (e.g., Workfront)

Responsibilities

• MarTech Administration and Utilization: track, monitor, and audit the firm’s marketing and sales tech stack
• Planning Intake & Governance: manage tech/ops framework for marketing requests
• Workflow Design & Process Improvement: implement standardized workflows to speed time-to-market
• Training & Skills Enablement: develop ongoing curriculum for M&CD team
• Cross-Functional Liaison: coordinate between M&CD, Finance, HR, Communications, Innovation, IT
• Change Management Execution: deploy new tools and structures
• Compliance & Risk Monitoring: ensure adherence to policies and data privacy
• People Leader: supervise and develop direct reports and manage staffing

Skills

MarTech

Project management

Cross-functional collaboration

Data-informed decisions

Training & enablement

Change management

Attention to detail

Communication skills

Time management

Education

Bachelor’s degree

Tools

Workfront

iManage

Job description

Senior Manager of Campaigns and Digital

Cooley is seeking a Senior Manager of Campaigns and Digital to join the Marketing and Client Development team.

About Cooley

Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do.

Hybrid Schedule Philosophy

As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.

Position summary

This role is part of the Campaigns and Digital Team, which acts as the firm’s “central nervous system,” building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Position responsibilities

• MarTech Administration and Utilization: Responsible for the tracking, monitoring, and auditing of the firm’s marketing and sales technology stack, in coordination with cross-functional product and business owners to ensure systems are integrated, optimized and utilized to drive data-informed decisions.
• Planning Intake & Governance: Manage the technology and operational framework for planned and off-cycle marketing requests, helping ensure initiatives are evaluated against established priorities, resource considerations and business objectives. Coordinate appropriate stakeholder reviews and leadership alignment to support transparent, consistent prioritization and decision-making.
• Workflow Design & Process Improvement: Partner across the team to implement standardized workflows and operational processes that reduce friction and improve the organization’s speed-to-market.
• Training & Skills Enablement: Facilitate an ongoing training curriculum for the M&CD team, focused on upskilling staff on firm systems, operational best practices, and industry standards.
• Cross-Functional Liaison: Serve as the primary operational point of contact between M&CD, Finance, HR, Communications, Innovation, and Technology to ensure seamless execution of cross-functional projects.
• Change Management Execution: Implement internal change management plans when deploying new tools or structures, supporting the team through transitions to maintain operational efficiency.
• Compliance & Risk Monitoring: Monitor all marketing and business development activities to ensure strict adherence to firm policies, data privacy regulations, and professional standards.
• People Leader: Serve as direct supervisor and mentor to direct reports Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests. Support business professional development and continued educational opportunities In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events All other duties as assigned or required.

Skills and experience

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 7+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 2+ years of exempt/management experience in relevant roles
• Must have professional services industry experience and/or B2B marketing experience
• Must have experience with marketing and client development planning and operations
• Hands on experience in project management technologies (e.g., Workfront, financial management tools)
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department

Preferred

• Bachelor’s degree
• Supervisory experience
• Prior legal industry or professional services experience

Competencies

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Proactive, analytical mindset
• Effective presentation skills

Benefits

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE. The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate. We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.