Senior Manager Of Analytics

K12 Coalition; Charlottesville (VA); Remote; USD 90,000 - 110,000; Full time

Job summary

An innovative organization is seeking a Senior Manager of Analytics to lead efforts in optimizing customer journeys and analyzing business performance. This role focuses on leveraging HubSpot and Tableau to drive meaningful insights and improve marketing effectiveness. The ideal candidate will have a strong background in data-driven marketing, predictive modeling, and customer engagement strategies. Join a collaborative team dedicated to transforming K-12 education through data and technology, while enjoying a comprehensive benefits package that supports personal and professional well-being. If you're ready to make a significant impact in the education sector, this opportunity is perfect for you.

Benefits

Flexible time off

Paid parental leave

Comprehensive medical insurance

Dental insurance

Vision insurance

401(k) with company matching

Qualifications

• 7-10+ years of experience in marketing analytics, CRM, or related fields.
• Hands-on experience with advanced CRM platforms and marketing automation tools.

Responsibilities

• Lead analysis of business performance across all marketing channels.
• Design and optimize customer journeys in HubSpot and monitor KPIs.

Skills

Data-driven marketing

Customer journey optimization

Predictive modeling

Effective communication

Agile project management

Education

Bachelor’s degree in Marketing, Business, Data Science, or Statistics

Master’s degree (MBA or MS in Analytics, Marketing, or Data Science)

Tools

HubSpot

Tableau

Google Analytics

Salesforce

Marketo

Job description

About K12 Coalition

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher recruitment and retention, student learning acceleration, ongoing teacher coaching and development, long-range strategic planning, and school equity audits. K12 Coalition came together when educators with deep experience as teachers, school leaders and high-level district administrators observed a genuine need for something better. Our divisions include iteach, Teaching Channel, Insight Education Group and Lavinia Group.

Location: Remote, available from anywhere within the U.S.

Travel: Up to 10% for team meetings and conferences

The Opportunity

The Senior Manager of Analytics will lead efforts to optimize customer journeys and analyze business performance, with a focus on leveraging HubSpot and other marketing automation tools to drive meaningful insights. This role is key in developing and refining customer journeys, ensuring seamless experiences across the funnel, and providing actionable analytics to improve marketing effectiveness. The ideal candidate will have expertise in HubSpot and Tableau, and a strong background in data-driven marketing and performance analysis.

The Sr. Manager of Analytics reports to the Chief Marketing Officer and oversees two direct reports.

What You’ll Do

HubSpot Customer Journey Development:

• Design, implement, and optimize customer journeys in HubSpot, ensuring seamless transitions across touchpoints from lead generation to customer retention.
• Utilize HubSpot’s automation features to create workflows, nurture sequences, and personalized campaigns based on customer behaviors and lifecycle stages.
• Collaborate with the marketing and sales teams to ensure alignment on lead scoring, conversion tracking, and customer engagement strategies.
• Continuously monitor, test, and refine customer journey paths to improve conversion rates and enhance the overall customer experience.

Business Performance Analytics:

• Lead the analysis of business performance across all marketing channels, providing insights into campaign effectiveness, ROI, and key drivers of growth.
• Use Tableau and other business intelligence tools to develop dashboards and visualizations that clearly communicate business performance to leadership and cross-functional teams.
• Analyze and interpret data to identify trends, opportunities, and areas for improvement in marketing and sales strategies.
• Provide recommendations to optimize marketing budgets and improve customer acquisition, retention, and lifetime value.

Advanced Analytics & Predictive Modeling:

• Implement predictive modeling techniques to forecast future customer behaviors, marketing outcomes, and revenue trends based on historical data.
• Provide insights into customer segmentation, lifetime value, and churn prediction to enhance targeting and personalization efforts.
• Support the development of A/B testing and experimentation frameworks to improve conversion rates and optimize customer touchpoints.

Reporting & Performance Monitoring:

• Establish a comprehensive reporting structure to track key performance indicators (KPIs) across all stages of the customer journey.
• Deliver regular performance reports to senior management, highlighting actionable insights, successes, and areas for improvement.
• Use data from HubSpot, Google Analytics, Tableau, and other tools to continuously assess marketing effectiveness and adjust strategies accordingly.

Team Leadership & Mentorship:

• Lead and mentor a small team of analysts, fostering a culture of data-driven decision-making and continuous improvement.

Other Duties:

• Support the team with additional tasks and responsibilities as needed to help meet evolving organizational goals and objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related field.
• Master’s degree (MBA or MS in Analytics, Marketing, or Data Science) is preferred.
• 7-10+ years of experience in marketing analytics, CRM, or a related field, with a proven track record of data-driven strategy and leadership.
• Demonstrated experience in a management or senior analyst role, overseeing analytics, CRM strategy, or customer insights in a complex or large organization.
• Hands-on experience with advanced CRM platforms (e.g., Salesforce, HubSpot, or custom CRM systems) and marketing automation tools (e.g., Marketo, Eloqua).
• Proven history of driving customer engagement, retention, and lifecycle strategies through data and CRM optimization.
• Expertise in data visualization platforms (e.g., Tableau, Power BI) to create dashboards and reports that inform marketing decisions.

Who You Are

You take ownership and demonstrate initiative – You are a motivated team player and self-starter, ready to contribute to your team’s goals with a collaborative and solutions-oriented mindset.

You are data-driven – A collaborative team player who enjoys testing, experimenting, and drawing insights from data. You leverage your understanding of digital marketing, emerging trends, and consumer behavior to adapt and make informed decisions.

You are an effective communicator with the ability to build and sustain relationships – You communicate effectively, ensuring your ideas are accessible to diverse audiences, both verbally and in writing.

You are a self-motivated and skilled problem-solver – Both creative and analytical, you’re proactive, resourceful, and able to work independently. You adapt quickly to changing priorities and environments, continuously seeking solutions and improvements.

You are an agile project manager – You think and act strategically, demonstrating strong attention to detail and multitasking abilities. Highly organized, you manage projects effectively while responding to the business’s evolving needs.

Compensation Range

The compensation range for this position is $90,000-$110,000. As part of our commitment to pay equity, new hires are typically brought into the organization at a salary between the salary band minimum and the salary band midpoint depending on qualifications, location, internal equity, and the budgeted amount for the role.

Why Work with Us

We believe in supporting the whole employee by offering a comprehensive benefits package designed to meet diverse needs. Our full-time employee benefits include flexible time off, paid parental leave, comprehensive medical, dental, and vision insurance, and a 401(k) with company matching. We are committed to fostering a work environment that promotes both personal and professional well-being.

Our Selection Process

Our selection process typically includes an online application, short phone interview, hiring manager interview, candidate exercise, final interview and reference check.

Equal Employment Opportunity

K12 Coalition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or accommodation during the interview process due to a disability, please email us at [e-mail]. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.