Senior Manager, Non-Traditional Marketing

Subway Group; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Insurance Plans (Medical/Dental/Vision

401k

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Many More

Job summary

Subway is seeking a Senior Marketing Manager to lead traffic, sales and profitability for Non-Traditional and key local markets. You will oversee integrated marketing planning, budgets, agencies and a team of Marketing Managers, partnering with senior leaders.

The role requires strategic thinking, strong stakeholder management, and the ability to drive measurable results in a fast-paced environment.

Qualifications

• Bachelor's degree or higher in a relevant field.
• Experience leading integrated marketing strategies.
• Experience managing agencies and large budgets.

Responsibilities

• Non-Traditional Marketing: Develop and execute marketing strategies across key partners such as Walmart, Love's, Pilot, Circle K, universities, and military installations.
• Local Marketing: Lead localized marketing strategies in priority markets using consumer insights and sales trends.
• Budget Management: Oversee multimillion-dollar marketing budgets ensuring investments drive franchisee profitability.
• Cross Functional Leadership: Collaborate with Finance, Analytics, Operations, Business Development and senior leadership.
• Team Leadership: Manage Marketing Managers, providing strategic direction and coaching.

Skills

Integrated marketing strategies

Agency management

Budget management

Analytical skills

Education

Bachelor's degree in Business/Marketing/Commerce/Communications/Advertising

Masters preferred

Job description

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About the Role:

TheSenior Marketing Manager isresponsible for leading marketing strategies that drive traffic, sales, and profitability across Subway's Non-Traditional restaurant portfolio and priority local markets. This role oversees integrated marketing planning, budget management, agency relationships, and a team of Marketing Managers while partnering with senior leadership and key business stakeholders.

Responsibilities include but are not limited to:

• Non-Traditional Marketing: Develop and execute marketing strategies across keypartners, including Walmart, Love's, Pilot, Circle K, universities, and military installations.

• Local Marketing: Lead localized marketing strategies in priority markets, leveragingconsumer insights, competitive performance, and sales trends to identify growthopportunities.

• Budget Management: Oversee multimillion dollar marketing budgets, ensuring investments drive measurable business results and franchisee profitability.

• Cross Functional Leadership: Collaborate with Finance, Analytics, Operations, BusinessDevelopment, and senior executives to align marketing initiatives with business priorities.

• Team Leadership: Manage and develop Marketing Managers, providing strategic direction,coaching, and accountability

Qualifications:

• Bachelor's Degree in Business, Marketing, Commerce, Communications, Advertising, or related field. Masters preferred.

• 6-8 years of marketing experience, preferably in QSR, retail, or franchising organizations.

• Experienceleading integrated marketing strategies, managing agencies, and overseeingsignificant budgets

• Strong analytical, financial, communication, and stakeholder management skills.

• Ability to project manage, multi-task, and remain positive/flexible in a fast paced environment.

What do we Offer?

• Insurance Plans (Medical/Dental/Vision/Life)

• 401k

• Competitive Bonus

• Mobility Allowance

• Tuition Reimbursement

• Company Holidays

• Employee Resource Groups

• Volunteering time

• Many More

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

Subway uses technology-assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job-related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.

Job Details

• Pay Type: Salary

• Employment Indicator: Regular