Senior Manager, Non-Traditional Marketing

Franchise World Headquarters, LLC; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Many More...

Job summary

Subway in Miami is seeking a Senior Marketing Manager to lead marketing strategies across Non-Traditional restaurants and priority local markets. You will oversee integrated planning, budgets, agency relationships, and a team of Marketing Managers, partnering with senior leadership.

Responsibilities include developing partnerships with key partners, leading localized marketing, managing multimillion-dollar budgets, and collaborating cross-functionally with Finance, Analytics, Operations, and

Qualifications

• Bachelor’s degree or higher in Business, Marketing, Commerce, Communications, Advertising, or related field (Masters preferred).
• 6–8 years of marketing experience, preferably in QSR, retail, or franchising organizations.
• Experience leading integrated marketing strategies, managing agencies, and overseeing significant budgets.
• Strong analytical, financial, communication, and stakeholder management skills.
• Ability to project manage, multi-task, and remain positive/flexible in a fast-paced environment.

Responsibilities

• Non-Traditional Marketing: Develop and execute marketing strategies across key partners, including Walmart, Love's, Pilot, Circle K, universities, and military installations.
• Local Marketing: Lead localized marketing strategies in priority markets, leveraging consumer insights, competitive performance, and sales trends to identify growth opportunities.
• Budget Management: Oversee multimillion-dollar marketing budgets, ensuring investments drive measurable business results and franchisee profitability.
• Cross Functional Leadership: Collaborate with Finance, Analytics, Operations, Business Development, and senior executives to align marketing initiatives with business priorities.
• Team Leadership: Manage and develop Marketing Managers, providing strategic direction, coaching, and accountability.

Skills

Marketing leadership

Budget management

Agency management

Analytics

Stakeholder management

Project management

Education

Bachelor's degree in Business/Marketing/Commerce/Communications/Advertising

Masters preferred

Job description

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About the Role:

TheSenior Marketing Manager isresponsible for leading marketing strategies that drive traffic, sales, and profitability across Subway's Non-Traditional restaurant portfolio and priority local markets. This role oversees integrated marketing planning, budget management, agency relationships, and a team of Marketing Managers while partnering with senior leadership and key business stakeholders.

Responsibilities include but are not limited to:

• Non-Traditional Marketing: Develop and execute marketing strategies across keypartners, including Walmart, Love's, Pilot, Circle K, universities, and military installations.
• Local Marketing: Lead localized marketing strategies in priority markets, leveragingconsumer insights, competitive performance, and sales trends to identify growthopportunities.
• Budget Management: Oversee multimillion dollar marketing budgets, ensuring investments drive measurable business results and franchisee profitability.
• Cross Functional Leadership: Collaborate with Finance, Analytics, Operations, BusinessDevelopment, and senior executives to align marketing initiatives with business priorities.
• Team Leadership: Manage and develop Marketing Managers, providing strategic direction,coaching, and accountability

Qualifications:

• Bachelor's Degree in Business, Marketing, Commerce, Communications, Advertising, or related field. Masters preferred.
• 6-8 years of marketing experience, preferably in QSR, retail, or franchising organizations.
• Experienceleading integrated marketing strategies, managing agencies, and overseeingsignificant budgets
• Strong analytical, financial, communication, and stakeholder management skills.
• Ability to project manage, multi-task, and remain positive/flexible in a fast paced environment.

What do we Offer?

• Insurance Plans (Medical/Dental/Vision/Life)

• 401k

• Competitive Bonus

• Mobility Allowance

• Tuition Reimbursement

• Company Holidays

• Employee Resource Groups

• Volunteering time

• Many More...

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based.

AA/EOE/D/V

Subway uses technologyassisted tools to support our recruitment process. These tools strictly help organize and sort applications based on jobrelated qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.

Job Details

• Pay Type: Salary

• Employment Indicator: Regular