Senior Manager, Media Growth Strategist

Care.com, Inc.; New York (NY); Hybrid; USD 108,000 - 135,000; Full time

Job summary

A leading tech company is seeking a Senior Manager, Media Growth Strategist to lead initiatives in media growth. This role involves strategic and hands-on execution in media planning, analysis, and cross-functional collaboration. The ideal candidate will demonstrate deep expertise in digital advertising and possess strong analytical and communication skills. Applicants should be prepared to thrive in a fast-paced, hybrid working environment.

Benefits

401K employer matching program

Paid time off (PTO)

Health insurance coverage

Life and disability insurance

Annual bonuses and incentives

Qualifications

• 5+ years in growth marketing or media strategy required.
• Deep expertise in digital advertising including paid media.
• Proven track record of cross-functional partnerships.

Responsibilities

• Develop and execute data-driven media strategies.
• Own media buying and stewardship from strategy to reporting.
• Conduct thorough market research and performance analysis.

Skills

Analytical mindset

Strong communication skills

Digital marketing proficiency

Visual storytelling

Detail-oriented

Tools

Google Analytics

Tableau

comScore

Job description

Care.com is a consumer tech company with a heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you flourish with collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.

About the Role

We are looking for a strategic and execution-focused Senior Manager, Media Growth Strategist to lead high-impact initiatives across paid media, media forecasting, and business unit-specific performance. This role is at the core of Care’s growth engine, responsible for developing and executing data-driven media strategies, improving forecast accuracy, and driving new business opportunities. You’ll act as a strategic connector across Paid Media, Finance, and Brand, while supporting HomePay, Seeker, and cross-channel performance. This position requires a mix of strategic thinking and hands-on execution, with a focus on scaling impact across channels and verticals.

Work Location/Environment: New York, NY | Hybrid in-office (Monday, Wednesday, Thursday)

Key Responsibilities

• Partner with the Senior Director of Growth Marketing to align media strategies with overall company priorities.
• Utilize data-driven insights to develop strategic media plans that align with business and marketing objectives and target audience demographics.
• Own media buying and stewardship of marketing initiatives from campaign strategy to reporting, focusing on efficiency and scalability.
• Conduct thorough market research, analyze marketing trends, competitive data, and customer insights to identify trends, opportunities, and challenges.
• Develop clear, data-backed narratives for executive presentations and cross-functional alignment.

Performance Analysis and Reporting

• Build, maintain, and evolve monthly forecasts, performance trackers, and planning sheets across all channels.
• Conduct in-depth analysis of campaign performance, identifying trends, risks, and opportunities.
• Develop comprehensive reports to communicate key insights and actionable recommendations to relevant teams.
• Translate strategy into actionable plans and storytelling with data.

Media Buying and Campaign Management

• Serve as the day-to-day lead across agency relationships, pushing for optimization, pacing clarity, and media testing with a focus on efficient growth.
• Negotiate media contracts, including terms, pricing, placements, and added value opportunities.
• Review and analyze contracts to ensure compliance with client requirements and industry standards.

Cross-Functional Collaboration

• Act as a key liaison between Growth, Finance, and Marketing, translating forecasts into actionable insights.
• Collaborate with cross-functional teams to apply learnings to other verticals and channels.

Special Projects

• Lead high-impact stretch assignments, including overseeing new program launches (e.g., direct mail testing) and iterating on forecast models.
• Serve as a back-up lead during key transitions.

Spend Reconciliation and Invoicing

• Manage spend reconciliation and invoice approvals.
• Ensure accuracy and compliance with budgetary guidelines.

Required Experience, Knowledge & Skills

• 5+ years in growth marketing, media strategy, or performance media.
• Deep expertise in digital advertising, including paid social, display, OLV, CTV, linear TV, and programmatic media buying.
• Strong analytical mindset with the ability to interpret complex data sets and generate actionable insights.
• Proficiency in digital marketing tools (e.g., Google Analytics, Tableau) and media analytics software (e.g., comScore).
• Excellent communication skills, including the ability to present to senior leadership.
• Proven track record of partnering cross-functionally across finance, product, and engineering.
• Strong visual storytelling skills and ability to create engaging presentations.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Passion for innovation and a willingness to continuously learn and adapt to new technologies and methodologies.
• Detail-oriented with strong organizational and project management skills.
• Accountability, organization, and attention to detail.

Company Overview

Available in more than 21 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC).

Salary Range: $108,000 - $135,000.

The base salary range above represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of IAC’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, IAC provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).

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