Senior Manager, Media Enablement

T-Mobile; New York (NY); On-site; USD 112,000 - 204,000; Full time

Job summary

T-Mobile is seeking a Senior Manager of Media Enablement to lead a team in transforming media operations through technology and strategic investment. This role involves managing complex programs, driving efficiency, and collaborating with internal and external stakeholders to enhance media performance.

Benefits

Comprehensive medical, dental, vision benefits

401(k) and stock plans

Paid time off and parental leave

Tuition assistance

Qualifications

• 10+ years of experience in media, digital operations, or marketing enablement.
• 3+ years in a leadership or people management role.
• Strong understanding of media technology stacks and digital marketing platforms.

Responsibilities

• Lead and mentor a team of enablement professionals.
• Own the strategy and governance of DSPs and media buying platforms.
• Manage vendor relationships and ensure robust data governance.

Skills

Leadership

Stakeholder Management

Communication

Analytical Skills

Tools

JIRA

Tableau

Power BI

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees receive the same big love we give our customers. All team members get a competitive base salary and compensation package—this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

About the Role

The Senior Manager, Media Enablement (People Manager) will lead a team at the intersection of media operations, technology, and strategic investment. This role is responsible for driving transformation across the media organization by streamlining processes, automating operations, and improving access to accurate, timely data.

This leader will act as a strategic connector between internal stakeholders (activation, strategy, planning, analytics, procurement, IT) and external partners (media agencies, DSPs, data vendors), guiding the enablement team to deliver high-impact solutions that fuel scale, efficiency, and performance. They will also manage the execution of Joint Business Partnerships (JBPs) and vendor relationships to ensure media platforms are optimized for performance, automation, and long-term value.

The ideal candidate is a builder—equally comfortable leading people, managing complex programs, and translating technical opportunities into business impact. This is a highly visible role with the opportunity to shape the future of how media is activated and measured in a data-first, AI-enabled organization.

Key Responsibilities

1. Leadership & Management
   • Lead and mentor a team of enablement professionals across program management, tools/technology, and data operations.
   • Establish a clear vision and executional framework that empowers the team to deliver against strategic goals and maturity roadmap milestones.
   • Foster cross-functional collaboration and build strong relationships across internal teams and agency partners.
2. Media Buying Platform Strategy
   • Own the strategy and governance of DSPs and media buying platforms (e.g., The Trade Desk, DV360), ensuring platform capabilities are fully leveraged to support media performance, efficiency, and innovation.
   • Coordinate Joint Business Partnerships (JBPs) and long-term platform development initiatives with vendors and agency stakeholders—aligning contractual terms, value-added services (e.g., rate savings, custom tech), and performance expectations.
   • Drive cross-functional collaboration with internal stakeholders (Media Activation, Strategy, Procurement, Legal, Finance, and IT) to develop platform roadmaps, and onboard new buying partners.
   • Lead vendor assessments and RFP/RFI processes in partnership with procurement and media strategy and activation teams to ensure platform fit with business and investment objectives.
   • Translate investment goals into scalable and automated solutions within DSP environments, focusing on activation simplification, inclusion lists, inventory governance, and media taxonomy alignment.
   • Support the evolution of a centralized digital inventory infrastructure, helping unify platform strategy with audience targeting, identity solutions, and first-party data activation.
3. Program & Project Management
   • Lead large-scale enablement programs from planning through rollout, including solution discovery, MVP development, UAT, training, and performance tracking.
   • Align workstreams across stakeholders and prioritize projects that support short-term performance and long-term transformation.
   • Establish operating models and workflows that promote efficiency, transparency, and velocity across the media enablement roadmap.
4. Data & Technology Enablement
   • Oversee and optimize media data infrastructure including ETL/ELT processes, metric standardization, and platform instrumentation.
   • Champion technology interconnectivity across the adtech/martech stack to reduce operational friction and technical debt.
   • Manage vendor relationships and ensure robust data governance, QA, and feature adoption across tools and dashboards.
5. Stakeholder Collaboration & Change Management
   • Serve as a bridge between business, technical, and agency teams to align priorities and accelerate solution delivery.
   • Build and execute change management plans, ensuring training, documentation, and adoption tracking are in place for all major initiatives.
   • Elevate the profile and value of the Media Enablement team by telling the story of operational impact and enabling outcomes.
6. Qualifications
   • Required
   • 10+ years of experience in media, digital operations, or marketing enablement with at least 3+ years in a leadership or people management role.
   • Proven track record of leading complex cross-functional projects in a high-growth or fast-paced environment.
   • Strong understanding of media technology stacks, digital marketing platforms (e.g., TTD, GA4, Improvado), and cloud-based data workflows (ETL/ELT).
   • Demonstrated success in stakeholder management, change leadership, and driving organizational alignment.
   • Excellent communication and presentation skills; ability to translate between technical and business audiences.
7. Preferred
8. Experience in managing vendor relationships and martech/adtech ecosystems.
9. Familiarity with Agile project methodologies and tools like JIRA, Workfront, or similar.
10. Analytical mindset with experience in dashboard/reporting solutions such as Tableau or Power BI.

Key Attributes for Success

• Data-driven and detail-oriented
• Strategic thinker with a bias for action
• Comfortable in ambiguity and driving clarity
• Empathetic people-leader who builds strong teams and champions growth
• Business-savvy and able to connect enablement work to enterprise outcomes

Additional Requirements

• At least 18 years of age
• Legally authorized to work in the United States

Travel

Travel Required (Yes/No): Yes

DOT Regulated

DOT Regulated Position (Yes/No): No

Safety Sensitive Position (Yes/No): No

Compensation

Base Pay Range: $112,900 - $203,700

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The actual pay will be based on various factors, such as work location, qualifications, and experience, and may vary within this range.

Employees are eligible for an annual bonus or periodic incentives based on performance. To see the pay range based on location, click here.

Benefits

We offer comprehensive benefits including medical, dental, vision, 401(k), stock plans, paid time off, parental leave, family support, tuition assistance, disability, insurance, discounts, and more. To learn more, visit www.t-mobilebenefits.com.

Growth & Culture

We foster a culture of growth and opportunity, encouraging employees to develop their careers in a dynamic environment. We are committed to equal opportunity and providing accommodations for applicants with disabilities. For assistance, contact [e-mail] or call 1-844-873-9500.