Senior Manager, Marketing Research & Analytics - Rheumatology

AbbVie; Illinois; Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

AbbVie is seeking a Senior Manager of Marketing Research & Analytics to design and manage research initiatives across the portfolio, deriving insights from qualitative and quantitative sources, and translating learnings into strategic recommendations.

You will partner with Brand teams, patient services, and external agencies, lead complex studies, manage budgets, and ensure data integrity while communicating findings to all levels.

Qualifications

• BA or BS degree required; advanced degree preferred.
• 7+ years in marketing research/analytics in pharma preferred.
• Analytical mindset with strong business acumen and attention to detail.

Responsabilités

• Act as intelligence partner across AbbVie's verticals for insights.
• Lead custom research projects and manage suppliers.
• Synthesize learnings to shape strategies and tactics.
• Design and execute measurement plans for patient support programs.
• Manage budgets and collaborate with internal/external partners.

Connaissances

Marketing research

Analytics leadership

Cross-functional collaboration

Presentation skills

Strategic thinking

Formation

Bachelor's degree in a related field

MBA or advanced degree preferred

Outils

SQL

SAS

Power BI / Tableau

Description du poste

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

Purpose

The Senior Manager of Marketing Research & Analytics will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives across the portfolio. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary re-search, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across verticals as well as with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

Responsibilities

• Act as intelligence partner across AbbVie'sverticals (e.g. Marketing, Patient Services Strategy, etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the patient support space.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution of, engagement with, and impact of patient support programs and tactics.
• Coordinate and manage quarterly program performance assessments (i.e. quarterly business reviews) on selected patient support programs.
• Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
• Collaborate cross-functionally to ensure Brand and Market Access intelligence is leveraged appropriately to inform development of AbbVie care models.
• Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
• Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
• Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
• Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

Qualifications

• BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
• 7+ years relevant marketing research and/or analytics experience required.
• Experience in pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environ-ment.
• Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
• Demonstrated project management skills.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremains in the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

What AbbVie Has to Offer

Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.