Senior Manager, Above Brand and Omnichannel Strategy

AbbVie; Illinois; Sur place; USD 130 000 - 180 000; Plein temps

Résumé du poste

AbbVie seeks a Senior Manager for Above Brand and Omnichannel Strategy in the U.S. Specialty to design, implement, and analyze omnichannel analytics and portfolio initiatives.

You will partner with Brand Analytics, Sales Operations, and Customer Experience teams to interpret results and deliver actionable recommendations to inform strategic decisions. You will lead Marketing Mix Modeling efforts, translate KPIs into insights, and communicate findings to stakeholders, driving improved marketplace

Qualifications

• 6+ years of relevant experience in quantitative analysis of sales and marketing information.
• Experience in the pharmaceutical industry preferred.
• Strong leadership and cross-functional collaboration with senior management.
• Experience with Marketing Mix Modeling and lift measurement.
• Ability to translate KPIs into actionable insights for marketing channels.
• Strong communication of insights to stakeholders.

Responsabilités

• Lead analytics initiatives across omnichannel strategy and portfolio initiatives for U.S. Specialty.
• Lead Media Mix Modeling to optimize promotional investments.
• Communicate insights to a broad group of stakeholders and influence marketing teams and agencies.
• Integrate primary and secondary data and apply therapeutic area knowledge to insights.
• Develop advanced analytic models addressing key business criteria and technical reliability.

Connaissances

Quantitative analysis

Leadership

Marketing analytics

Communication skills

Formation

Bachelor’s Degree

Master’s Degree preferred

Outils

SQL

Dataiku

Description du poste

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

The Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty will design, implement, manage, analyze, and effectively communicate Omnichannel analytics and Portfolio initiatives on behalf of APEX. This individual will provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities. This includes partnering across APEX verticals as well as with Brand Analytics, Sales Operations and Customer Experience teams to interpret results and deliver recommendations to inform strategic and tactical decision-making.

Key Responsibilities

• Leads solution development and execution in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced analytical techniques and information to produce results that fully leverage the data, research and analytics
• Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
• Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Collaborate with and influence the marketing team and media agencies to drive greater business outcomes.
• Demonstrate proficiency with primary research, secondary data sources and integrate therapeutic area knowledge into insights, analytic interpretations and clear actionable recommendations.
• Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)

Qualifications

• Bachelor’s Degree (or US equivalent) required
• This position requires 6+years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
• Previous Pharmaceutical experience.
• Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
• Led application of Marketing Mix Modeling including multi-touch attribution, Optimization and other lift measurement techniques for marketing promotions.
• Competency in translating the KPIs to actionable insights at the lowest level for each of the marketing promotion channels.
• Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.

Preferred Requirements

• Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis
• SQL/Dataiku.

Key AbbVie Competencies

• Strong communication skills (both oral and written) and inter-personal skills.
• Strong planning and organization skills. Understanding of basic principles of brand management, including brand positioning and promotion channels.
• Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
• Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics)

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

What AbbVie Has to Offer

Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.