Senior Manager, Marketing Planning And Strategy, Home

Walmart; Arkansas; On-site; USD 90,000 - 180,000; Full time

Job summary

Join a dynamic marketing team as a Senior Manager of Home Marketing, where you'll lead innovative campaigns and strategies to elevate Walmart's Home category. This role requires a blend of analytical and creative skills to drive revenue growth and enhance customer engagement. Collaborate with cross-functional teams to launch brands and optimize marketing performance across digital and physical spaces. If you're passionate about retail and e-commerce, and thrive in a fast-paced environment, this opportunity promises to be both challenging and rewarding, making a real impact on how customers experience Walmart Home.

Benefits

Health benefits (medical, vision, dental)

401(k) plan

Stock purchase plan

Paid time off (PTO)

Education benefits (Live Better U program)

Company discounts

Performance-based bonuses

Short-term and long-term disability

Adoption and surrogacy expense reimbursement

Qualifications

• 8+ years in digital and strategic marketing with ecommerce experience.
• Excellent communication and presentation skills for senior leadership.

Responsibilities

• Lead marketing strategy and execution for the Home category.
• Oversee campaigns and seasonal messaging across various marketing channels.

Skills

Digital Marketing

Strategic Marketing

Ecommerce Knowledge

Analytical Skills

Creative Thinking

Project Management

Communication Skills

Education

Bachelor's degree in Business, Marketing, Communications

Master's degree in Business Administration (preferred)

Job description

Position Summary

As the Senior Manager of Home Marketing, you will lead the marketing strategy, planning and execution for the Home category, both in stores and online. You will drive all Home campaigns and marketing activations, including brand launches. You will partner with merchant, site ops and editorial teams to identify and drive business priorities. You will oversee campaigns and seasonal messaging across marketing channels including influencers, content, display & paid social, CRM, Home Page, and Brand Social.

We are looking for a highly analytical, creative, and strategic marketer who has a proven track record in driving revenue growth and is able to jump in and make an immediate impact. You will report to the Group Director, Marketing Planning and Strategy.

This is not a remote role. The hired associate is required to work from either our Bentonville, AR or Hoboken, NJ office.

What you'll do...

• Lead retail marketing team dedicated to Home and direct team priorities. Partner with Editorial, Site Operations, Media and Creative teams to develop stories that support the merchant priorities; and work with merchants and Marketplace team to synthesize and prioritize quarterly stories.
• Lead brand launches and campaigns to support strategic national and private brands.
• Partner with leaders across the marketing team to ensure successful representation and integration of stories and priorities into cross category enterprise campaigns. Act as champion for Home across all teams.
• Identify areas of opportunity to acquire new customers and drive perception change for Walmart Home. Act as a thought leader with the Home VP merchants to grow their businesses. Utilize your analytic skills to understand the LTV of customers by campaign, brand and media tactics.
• Partner with Site Ops to lead and impact the digital marketing performance forecast.
• Partner with creative to drive a consistent and elevated look and feel for Walmart Home across all marketing channels and develop breakthrough creative assets.

What you’ll bring:

• 8+ years in digital and strategic marketing. Ecommerce experience a must.
• Knowledge of marketing disciplines: acquisition, retention, brand, media, creative, content marketing and partnerships. Knowledge of and interest in ecommerce customer behavior, retail, and Home in particular.
• Excellent executive level communication and presentation skills; ability to interact with internal and external senior leadership (SVP and above).
• Deep performance marketing knowledge including analytics and familiarity of attribution modeling (i.e. LTA / MTA / MMM).
• Proven leadership and experience working and influencing cross functional teams.
• Very strong analytic skills. Ability to work with data to understand and analyze performance, optimize plans, make quick decisions and measure impact to the business.
• Sharp creative eye, experience testing messaging and creative.
• Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities.

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

About You:

You are a seasoned marketer, savvy in both brand strategy and digital marketing. You have deep knowledge of and passion for retail, e-commerce and the Home category. You are customer obsessed. You enjoy working collaboratively to create a vision and rally teams around it. You have a deep understanding of various marketing levers and how to use them to drive customer lifetime value. You are never satisfied with the status quo and are constantly looking to learn, grow, and innovate. You’re a flexible team player. You have great business sense and know when to trust your instincts.

Our Mission in Walmart Home is to Make a Beautiful Home Possible for Everyone. Everyday we’re working in different ways to democratize style and to empower our customers to discover the better in every room of their home, no matter their constraints around effort, time and money. At Walmart, we want to help people Save Money. Live Better. For our target customers, that starts with creating a home they love.

Equal Opportunity Employer:

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

About Walmart Marketing:

Named Ad Age’s Marketer of the Year in 2022, you’d join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing team is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see One.Walmart.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00-$216,000.00. Bentonville, Arkansas US-09401: The annual salary range for this position is $90,000.00-$180,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience, Masters: Business Administration.

Primary Location

702 Sw 8Th St, Bentonville, AR 72716, United States of America