Senior Manager, Marketing Operations

The Trade Desk; San Francisco (CA); On-site; USD 113,000 - 209,000; Full time

Job summary

An innovative firm is seeking a Senior Manager of Marketing Operations to enhance global marketing initiatives. This role involves owning the marketing operations roadmap, managing regional campaigns, and ensuring compliance with data regulations. The ideal candidate will have extensive experience in marketing operations and campaign management, with a strong proficiency in marketing automation tools. Join a dynamic, globally-connected team and contribute to impactful marketing outcomes across diverse markets. This is a fantastic opportunity to drive operational efficiency and make a significant impact in a forward-thinking environment.

Benefits

Comprehensive Healthcare

401k Plan with Company Match

Short and Long-term Disability Coverage

Paid Vacation Time

Paid Holidays

Employee Stock Purchase Plan

Tuition Reimbursement

Parental Leave

Qualifications

• 10+ years in marketing operations and campaign management.
• Proven expertise in executing regional marketing campaigns.

Responsibilities

• Own and manage the marketing operations delivery roadmap.
• Implement regional marketing campaigns and optimize for effectiveness.

Skills

Marketing Operations

Campaign Management

Marketing Automation (Marketo)

CRM Systems

Data Analysis

Communication Skills

Attention to Detail

Education

Bachelor's Degree

Master's Degree

Tools

Marketo

CRM Software

Job description

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers - and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What you'll do:

Reporting to the Director of Performance Marketing and Operations, the Senior Manager, Marketing Operations will play a crucial role in enhancing our global marketing initiatives. We are seeking a proactive and detail-oriented professional to own the marketing operations delivery roadmap, manage and optimize regional campaigns, oversee marketing technology, ensure compliance with data regulations, and drive continuous process improvements. Your work will support successful marketing outcomes across multiple markets, driving operational efficiency and helping to achieve impactful results on a global scale.

• Marketing Operations Delivery Roadmap: Own and manage the delivery roadmap for marketing operations, ensuring alignment with business goals, optimizing processes, and driving impactful results across regional markets.


• Campaign Support and Execution: Implement regional marketing campaigns, including setting up email automation workflows, conducting A/B testing, list selection, and segmentation. Ensure adherence to global best practices and optimize campaigns for regional effectiveness.


• Marketing Enablement: Deliver localized training sessions to marketing teams, tailoring content to meet regional requirements. Develop training materials and documentation to support the adoption of marketing tools and processes.


• Marketing Management and Roadmap:
  
  
  
  • Work with the Director of MOPS to develop and maintain the marketing technology roadmap, aligning with business objectives and emerging trends.
  
  
  • Evaluate and implement new marketing technologies to enhance operational efficiency.
  
  
  • Oversee the rollout of new tools and technologies to marketing teams, ensuring robust support and training.
  
  
  • Collaborate with vendors for technology support, administration, and to manage operational aspects, including uptime, performance, and system integration.
  
  
  
  


• Compliance and Security: Ensure regional compliance with data regulations such as GDPR and CCPA. Support local security initiatives and conduct regular audits to maintain data integrity and security standards.


• Process and Project Management:
  
  
  
  • Develop and maintain standardized processes and documentation, implementing best practices across marketing operations.
  
  
  • Drive continuous improvement and benchmarking initiatives to enhance operational efficiency.
  
  
  • Plan and manage special projects and provide support for marketing initiatives.
  
  
  • Prioritize projects, manage resources effectively, serve as a liaison between agencies and marketers, and guide marketing teams through changes with robust change management practices.
  
  
  
  


• Cross-Functional Collaboration: Serve as the point of contact for brand, digital, and performance marketing teams, collaborating on local initiatives to ensure alignment with global strategies. Coordinate with sales operations and executive stakeholders to support regional marketing objectives.

Who you are:

• Experience:Prior marketing operations roles are a requirement. Must possess a minimum of 10 years in MOPs and campaign management with proven expertise in executing regional marketing campaigns and managing marketing technology platforms.


• Technical Proficiency: Deep knowledge of marketing automation tools (Marketo expertise is required and a recent certification is ideal), CRM systems, and digital marketing channels. Experience with user management and system administration within marketing technology platforms.


• Analytical Skills: Ability to analyze campaign performance data and derive actionable insights to optimize marketing efforts.


• Communication and Collaboration: Excellent communication skills with a proven ability to collaborate effectively with cross-functional teams and stakeholders across different regions.


• Attention to Detail: A meticulous approach to managing marketing processes, ensuring compliance with data regulations, and maintaining high standards of data integrity.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

#LI-DP1

CO, CA, IL, NY, WA, and Washington DC residents only: In accordance with CO, CA, IL, NY, WA, and Washington DC law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is

$113,500—$208,100 USD

As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and toproviding reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and requirean accommodation for any part of the application or hiring process,please contact us [e-mail]

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