Senior Manager, Marketing Automations & Digital Experience Lead

Helix; California; Remote; USD 144,000 - 186,000; Full time

Benefits offered by this job

Health Insurance

Parental Leave (12 weeks)

401(k) with employer match 3%

Well-Being Benefits

Flexible PTO

Remote options with home office stip

Job summary

Helix is seeking a Senior Manager, Marketing Automations & Digital Experience Lead to shape our marketing technology stack across CRM, CMS, and digital channels. You will translate business needs into technical requirements, build campaign workflows, and own the website as a marketing product to improve conversions and measurement.

The role demands cross-functional collaboration with IT, data teams, and vendors.

Qualifications

• Deep hands-on expertise in at least one major marketing platform: CRM, CMS, marketing automation, and IT coordination.
• Experience connecting CRM, marketing automation, CMS, and analytics with measurable improvements.
• Ability to translate business needs into practical technical requirements for delivery teams.
• Ability to configure marketing systems and troubleshoot campaign workflows while focusing on audience experience.
• Use of data and testing to identify problems and justify improvements to technical and nontechnical partners.
• Strong communication, prioritization, and cross-functional influence without formal reporting lines.

Responsibilities

• Set roadmap for marketing technology and digital experience across CRM, website, automations, and analytics.
• Translate marketing needs into technical requirements for CMS, CRM, integrations, and tracking.
• Build and maintain campaign workflows in CRM and marketing automation with audience segmentation, forms, nurture, routing, and data quality.
• Own the website as a marketing product, improve IA, content paths, conversions, SEO, accessibility, and measurement.
• Establish campaign taxonomy, intake, quality checks, and reporting across clinical, research, and corporate comms.
• Create dashboards linking campaign performance to business goals and audience engagement.
• Redesign repeatable workflows around AI tools in Helix context.

Skills

HubSpot

Sanity CMS

Marketing automation

CRM integrations

Tools

HubSpot CRM

Sanity CMS

Zapier

Job description

Who We Are & What We Do

At Helix, our mission is simple: to help everyone improve their lives through their DNA. Ready to make a real-world impact with your skills? At Helix, we're transforming healthcare by making genomics a standard of care. We partner with health systems and life science companies to accelerate the integration of genomic data into clinical practice. Join us in building a future where healthcare is personalized, proactive, and powered by genomics.

What is special about this role?

Helix is bringing genomics into routine care while partnering with health systems and life science companies. This role shapes the website, systems, and operating practices behind marketing across our clinical, research, and corporate audiences.

As a Senior Manager, Marketing Automations & Digital Experience Lead, you will:

• Set the roadmap for marketing technology and digital experience, prioritizing work across the CRM, website, marketing automations, and analytics.
• Translate marketing needs into clear technical requirements and delivery plans for CMS, CRM, integrations, and tracking, working with IT, data teams, and vendors.
• Build and maintain campaign workflows in CRM and marketing automation, including audience segmentation, forms, nurture, routing, and data quality.
• Own the website as a marketing product, improving its information architecture, content paths, conversion points, SEO, accessibility, and measurement.
• Establish shared campaign taxonomy, intake, quality checks, and reporting practices across clinical, research, and corporate communications.
• Create dashboards that connect campaign and channel performance to business, audience, and engagement goals.
• Use testing and feedback to improve digital journeys, campaign performance, and marketing technology investment decisions.
• Redesign repeatable marketing workflows around reusable AI tools grounded in Helix’s brand and market context.

About You

• Bring deep, hands-on, subject-matter expertise in at least one major marketing platform: CRM (Hubspot), CMS (Sanity), marketing automation (Hubspot + third-party connectors like AI MCPs, Zapier, etc.), and the technical curiosity to grow that expertise across the broader technology stack, helping Marketing and Sales use these tools effectively.
• You have built or improved marketing operations that connect CRM, marketing automation, a CMS, and analytics and/or you have owned website or digital experience improvements, with working knowledge of information architecture, SEO, accessibility, and measurement.
• You can translate business needs into practical technical requirements and coordinate delivery with IT, data teams, developers, and vendors.
• You can configure marketing systems and troubleshoot campaign workflows while keeping the audience experience in view.
• You use data and testing to identify problems, recommend improvements, and explain results to technical and nontechnical partners.
• You communicate clearly, manage competing priorities, and influence partners without relying on reporting lines.
• You evaluate AI tools and outputs for brand and clinical accuracy, set practical safeguards, and protect confidential partner or campaign data.

Pluses

• Experience with HubSpot and Sanity, or comparable CRM and CMS platforms.
• Experience marketing healthcare, diagnostics, genomics, life science, or research services.
• Experience with CRM integrations, SEO tools, or conversion optimization.

Expected Interview Process

• Recruiter Screen 2) Manager Screen/Tech Screen 3) Onsite 4) Offer

Expected Pay For This Role

There are 3 distinct parts to your Helix offer: 1) Base Salary 2) Annual Bonus 3) Equity

• Expected Helix Base: $144,000 - $186,000
• Expected Helix Discretionary Annual Bonus: 15% of your annual salary
• Equity: We offer generous equity at Helix. If you receive a Helix offer your recruiter will book dedicated time with you to educate you on our equity model.

Aside from working alongside brilliant, dedicated, passionate, down-to-earth, curious, warm, and thoughtful people, we also provide great benefits:

• Comprehensive Health Insurance with Date of Hire eligibility
• Above average employer paid premium coverage
• 12 weeks Helix Paid Parental Leave option
• 401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire
• Comprehensive Well-Being Benefits
• Flexible PTO
• Remote options for many roles and a home office stipend

What To Expect During Your First 90 Days

• First 30 days: you’ll spend time learning the Helix way, completing training and onboarding for your roles, and getting introduced to your team and relevant stakeholders. You’ll also gain a deeper understanding of our customers, our products, the impact we make in the lives of our communities, and how to thrive at Helix through participation in Helix U.
• Day 30 - 60: you’ll spend time contributing to projects, deeply familiarizing yourself with team and company processes, and developing a deeper understanding of Helix’s products, services and capabilities.
• Day 60 - 90: you’ll build your OKRs with your manager, start to take ownership of projects and initiatives on your team, and begin to demonstrate your impact on the Helix mission.

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Helix is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

Compensation

The base pay range for this role is $144,000 – $186,000 per year.