Senior Manager, Marketing Anayltics

Scorpion Therapeutics; United States; Remote; USD 100,000 - 160,000; Full time

Job summary

An innovative firm is seeking a Commercial Analytics professional to drive data-informed decision-making. This role is pivotal in supporting commercial strategy, collaborating with cross-functional teams, and utilizing advanced analytical tools to enhance marketing initiatives. You will be responsible for developing performance reporting platforms, analyzing marketing metrics, and providing actionable insights that align with business objectives. This is a high-impact position within a dynamic organization that values collaboration and strategic thinking. If you're passionate about leveraging data to drive success, this opportunity is for you.

Benefits

Medical, Dental & Vision Insurance

Retirement Savings 401k with company match

Generous Paid Time Off

Career Development and Training

Pet Insurance

Qualifications

• 5+ years of experience in the biotechnology or pharmaceutical industry.
• Advanced knowledge of Microsoft Office tools and data visualization software.

Responsibilities

• Develop and refine performance reporting platforms for field teams.
• Leverage data analytics to support business planning and strategy.
• Analyze marketing data to evaluate campaign effectiveness.

Skills

Data Visualization

Analytical Skills

CRM Platforms

Microsoft Excel

Microsoft PowerPoint

Education

Bachelor's degree in Marketing, Business, or Statistics

Master's degree in a relevant field

Tools

Tableau

SQL

R

Python

Veeva

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About the Role

The Commercial Analytics position is crucial for driving data-informed decision-making within our organization. This role supports commercial strategy, which includes field-based activities and marketing strategies/initiatives. This role will support headquarter stakeholders across a broad range of functions including Sales, Marketing, Sales Training, Field Force Effectiveness, Market Access, and Commercial IT. This role is a high-impact, high-visibility role within the commercial organization. As part of pre-launch/launch activities this role will be instrumental to inform the development of call and alignment planning, incentive compensation (IC) plan administration, and CRM deployment (Veeva). Additional focus will include analyzing marketing performance metrics to provide actionable insights that enhance our commercial field-based strategies and marketing initiatives. The successful candidate will collaborate with cross-functional teams to identify trends, optimize marketing spend, and improve customer engagement. By leveraging advanced analytical tools and methodologies, this individual will contribute to the overall growth and success of our commercial initiatives. Ultimately, this position aims to ensure that our commercial efforts are not only effective but also aligned with our business objectives.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 5+ years of relevant experience within the biotechnology or pharmaceutical industry (client or consulting side).
• Advanced knowledge of Microsoft Office tools including PowerPoint and Excel.
• Advanced proficiency in data visualization and analytics assets and software (e.g. Tableau).
• Advanced proficiency in accepted sales force productivity tools and CRM platforms.
• Advanced knowledge third party claims data including Veeva, Komodo, and/or IQVIA.

Preferred Qualifications

• Master's degree in a relevant field.
• Experience with advanced analytics tools such as SQL, R, or Python.
• Familiarity with digital marketing channels and strategies.

Responsibilities

• Develop and refine ongoing sub-national performance and reporting platforms to continually focus the field teams on the key levers and region-specific analytics that will positively impact brand performance throughout phases on the launch.
• Lead developments and updates of territory alignment, call planning, and incentive compensation.
• Leverage data and analytics to support the business planning process for marketing and field team to enable insights to inform strategy and tactics.
• Conduct ad-hoc analytics to shed light on a wide range of business questions around customer segmentation, patient journey and patient buying process analytics.
• Manage national brand performance reporting and diagnostics for functional leadership (sales, market access, marketing), including the design and implementation of reporting frameworks.
• Conduct demand forecasting initiatives using diverse methodologies.
• Analyze marketing data to evaluate the effectiveness of campaigns and identify areas for improvement.
• Develop and maintain dashboards and reports that track key performance indicators (KPIs) for marketing initiatives.
• Collaborate with marketing and sales teams to understand their data needs and provide insights that drive strategy.
• Conduct market research to identify trends and consumer preferences that inform marketing strategies.
• Present findings and recommendations to stakeholders in a clear and actionable manner.
• Evaluating emerging data sources and analytical methodologies to continually elevate our Commercial Analytics function.

Recruitment & Staffing Agencies

Tonix does not accept agency resumes unless contacted directly by internal Tonix Talent Acquisition. Please do not forward resumes to Tonix employees or any other company location; Tonix is not responsible for any fees related to unsolicited resumes.

Compensation & Benefits

Annualized base salary ranges from $100,000 to $160,000 plus target incentive; actual salaries will vary and may be above or below this range commensurate with several factors including experience, education, training, location, and merit.

Tonix provides a comprehensive compensation and benefits package which includes:

• Medical, Dental & Vision Insurance, Basic and Voluntary Life and AD&D Insurance, Short- and Long-Term Disability Insurance, Flexible Spending Accounts, Health Savings Account, and Employee Assistance Programs
• Pet Insurance
• Retirement Savings 401k with company match and annual discretionary stock options
• Generous Paid Time Off, Sick Time, & Paid Holidays
• Career Development and Training

Equal Employment Opportunity

Tonix provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, genetics, or any other characteristic protected by law. In addition to federal law requirements, Tonix complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, and training. Tonix expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by law.