Senior Manager, Marketing Analytics & Insights

Alloy Women's Health; United States; Remote; USD 125,000 - 155,000; Full time

Job summary

An innovative health company is seeking a Senior Manager for Marketing Analytics & Insights. In this pivotal role, you'll analyze marketing data to drive strategic recommendations and optimize campaigns. Your expertise in data visualization tools will empower marketing leadership to uncover opportunities and measure performance effectively. Join a passionate team dedicated to improving women's health, and enjoy a flexible work environment with competitive compensation and benefits. If you have a strong analytical background and a passion for data-driven decision-making, this role is perfect for you.

Benefits

Competitive salary & equity package

401K

Flexible time off policy

Monthly stipend for mobile and WiFi expenses

Qualifications

• 5-7 years of experience in marketing analytics or related field.
• Ability to write complex SQL queries for data analysis.
• Proficiency in marketing automation and CRM platforms.

Responsibilities

• Analyze marketing data to uncover trends and insights for strategies.
• Develop and maintain dynamic dashboards to track KPIs.
• Collaborate with teams to align marketing strategies with business objectives.

Skills

SQL

Data Analysis

Marketing Analytics

Customer Insights

A/B Testing

Campaign Optimization

Education

Bachelor's Degree in Analytics

Master's Degree in Data Science

Tools

Tableau

Google Analytics

Excel

Looker

Adobe Analytics

Job description

Senior Manager, Marketing Analytics & Insights

Join to apply for the Senior Manager, Marketing Analytics & Insights role at Alloy Women's Health

Senior Manager, Marketing Analytics & Insights

Join to apply for the Senior Manager, Marketing Analytics & Insights role at Alloy Women's Health

This range is provided by Alloy Women's Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$125,000.00/yr - $155,000.00/yr

Opportunity for Impact

The Senior Manager, Marketing Analytics & Insights will play a pivotal role in analyzing marketing data, developing actionable insights, and collaborating on strategic recommendations to optimize marketing strategies and campaigns. A key focus of this role will be building comprehensive reports and dynamic dashboards that empower marketing leadership to uncover new opportunities, measure performance, and drive business growth.

This role demands a strong analytical background, expertise in marketing analytics and customer insights tools, and the ability to communicate complex data in a clear, compelling format. The ideal candidate will have a proven track record in marketing analysis, a deep understanding of data-driven decision-making, and a passion for helping the business unlock its full potential through insightful analysis.

Key Responsibilities

• Data Analysis and Insights: Analyze marketing data to uncover trends, patterns, and insights that inform marketing strategies and campaign optimizations. Lead and establish channel-level tracking, monitoring, and reporting of marketing metrics (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team. Prepare ROI analysis and executive reports and provide key inputs into weekly and monthly reporting updates to business leadership.
• Reporting and Visualization: Develop and maintain dynamic marketing dashboards and reports to track key performance indicators (KPIs). Use tools like Tableau, Google Sheets, Looker, Excel, and Google Analytics to create detailed, visually compelling reports that communicate marketing performance and key findings to stakeholders. Provide actionable insights to enhance marketing effectiveness.
• Collaboration and Strategy: Partner with cross-functional teams, including marketing, product marketing, and finance, to ensure alignment of marketing strategies with overall business objectives. Work closely with finance engineering teams to develop predictive models and ensure marketing integration with data architectures. Support the development of customer segmentation and targeting strategies to drive better engagement and conversion.
• Market Research and Competitive Analysis: Collaborate with teams to identify key customer trends, launch customer surveys, and analyze market conditions that influence marketing strategy and positioning. Provide insights into market opportunities, competitive threats, and emerging industry trends to inform decision-making.
• Marketing Tools and Ad Tech: Support the adoption and effective use of marketing measurement and automation tools (e.g., MTA, CRM, MMM) in partnership with external partners. Ensure the integration of data sources and platforms for accurate performance tracking and analysis. Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy.
• Campaign and Channel Performance: Focus on evaluating the effectiveness of marketing campaigns and digital channels (e.g., paid social, email, SEO, direct mail) using key metrics such as conversion rate (CVR), customer acquisition cost (CAC), retention rates, and lifetime value (LTV). Develop insights on relevant digital conversion behaviors, customer journey, and conversion trigger points.
• Optimization and A/B Testing: Partner with performance marketing teams to analyze A/B tests, creative variations, conversion rate optimization (CRO) efforts, and conversion funnel improvements to maximize marketing performance.
• Cross-Channel Insights: Provide insights on how different marketing channels (e.g., PPC, social media, content) interact and contribute to overall marketing performance, enabling integrated and cohesive strategies.

Required Qualifications:

• Basic Requirements: 5-7 years of experience in marketing analytics, business intelligence, or a related field. BA degree in Analytics, Statistics, Data Science, Business, or related field. Experience at DTC or digital-native brands is a plus.
• Strong Analytical and Data Expertise: Ability to write and optimize complex SQL queries to extract, manipulate, and analyze data from relational databases, ensuring accurate insights for campaign performance, customer behavior analysis, and reporting.
• Data Management Skills: Ability to create, manage, analyze large marketing datasets and extract actionable insights using tools like Tableau, Looker, Adobe Analytics, Excel, and Google Analytics.
• Proficiency in Marketing Analytics Tools: Expertise in marketing automation and CRM platforms such as MTA, Braze, incrementality testing, MMM, CRO, and A/B testing. Experience with customer survey and insights tooling is a plus.
• Cross-Functional Collaboration: Proven ability to collaborate with teams across marketing, product, and finance to align strategies and deliver results.
• Experience in Campaign Optimization: Strong background in evaluating and optimizing marketing campaigns across channels using key metrics like CVR, retention rate, active buyers, CAC, churn rate, and LTV.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Company Overview

Alloy is the leading direct-to-consumer women’s health company focused on the health and wellbeing of women seeking solutions to the symptoms of aging, beginning with perimenopause and menopause. Alloy is driven to improve women's health and the cultural conversation around women in the prime of their lives and has assembled a team of high-profile, nationally recognized experts. We provide direct access to healthcare providers as well as the medicine and other products that serve women best. We have been featured in the New York Times, The Washington Post, Oprah Daily, Vogue, and the Today Show, among other media outlets.

At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you’ll have real autonomy, ownership, accountability within a flexible work environment. Benefits include:

• Competitive salary & equity package with mid-stage equity
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy

As part of our commitment to ensuring a legal workforce, Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify.

Right to Work Poster

We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.

Point of Contact

Alloy Women’s Health has retained Employment Practices Group to manage this search. Please complete an application to register your interest. We appreciate your desire to stand out amongst the crowd, but please do not contact Alloy directly.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst, Marketing, and Research

• Industries

  Retail Pharmacies, Hospitals and Health Care, and Retail Health and Personal Care Products

Referrals increase your chances of interviewing at Alloy Women's Health by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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