Marketing Analytics Senior Manager

Bright Horizons; Massachusetts; Remote; USD 120,000 - 133,000; Full time

Job summary

A leading education and care company is seeking a Digital Marketing Analyst to support their marketing analytics team. The ideal candidate will have extensive experience with Google Analytics, lead analyses to drive growth, and collaborate across departments. This remote position offers a competitive salary, generous benefits, and opportunities for professional development.

Benefits

Medical, dental, and vision insurance

401(k) retirement plan

Life insurance

Long-term and short-term disability insurance

9 paid holidays annually

120 hours of vacation time annually

Qualifications

• 5 years of Marketing Analytics experience.
• 3 years of experience with Google Analytics.
• Masters Degree preferred.

Responsibilities

• Lead weekly reviews of pipeline health and analyze marketing channel performance.
• Manage reporting processes and automate dashboards.
• Conduct rigorous A/B testing and develop attribution models.

Skills

Google Analytics

Google Tag Manager

Email performance analytics

Education

Bachelor's Degree in Business, Marketing, or Analytics

Tools

Google Big Query

Looker

Tableau

Job description

Primary Purpose

Supporting the Enterprise Marketing department at Bright Horizons, and reporting to the Senior Director, Marketing Analytics, this role will help elevate digital marketing analytics practice, evaluate marketing channel performance, and drive growth across multiple lines of business (LOBs). Join our growing Marketing Analytics team and help create a center-of-excellence for data-driven marketing. Bright Horizons (NYSE: BFAM) is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. Who should apply? You are an experienced digital marketing professional with expertise in Google Analytics, Google Tag Manager, email performance analytics, and paid channel measurement within a large organization or agency. You understand digital marketing channels, know how to assess performance, and know how to optimize for growth. You have a consulting mindset; you partner across the organization to understand stakeholder learning objectives, data availability, and how to answer tough questions. You know how to communicate with leaders in Marketing, Product, IT, and agencies. You can lead a small team, but you are not afraid to roll-up your sleeves and get into details. You are comfortable working with remote teams across the US, UK, and India, during EST business hours.

This is a remote position available in the United States.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Essential Functions/Responsibilities

• Meet regularly with digital channel managers to understand marketing goals and support with appropriate analysis.
• Lead detailed weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth potential or acquisition funnel efficiency.
• Manage reporting processes, from intake to distribution, using agile methodologies. Ensure that the goal of every analysis is clearly defined, projects are documented, and that all final presentations are organized in a logical and impactful manner.
• Lead ad-hoc analysis and consolidate findings into actionable insights.
• Build automated dashboards, visualizations, and funnel reports that highlight marketing channel performance and opportunities.
• Coach the analytics team and other marketing staff on how to interoperate data or self-serve using the data you provide.
• In partnership with IT, own digital analytics tools, marketing data hygiene/QA, and roadmap development (connecting data points to develop more robust analyses).
• Partner with digital product managers to identify user friction and lead conversion rate optimization (CRO)
• Lead rigorous A/B testing and analysis.
• Develop attribution models to measure performance across many channels.
• Embrace company values and HEART principles. Model leadership and teamwork.

Minimum Qualifications:

• Bachelor's Degree in Business, Marketing, Analytics, or related field
• 5 years Marketing Analytics experience
• 3 years of experience with Google Analytics

Preferred Qualifications:

• Masters Degree
• Demonstrated success driving business impact through analysis in a corporate environment · Demonstrated success in managing complex multi-channel reporting and consumer funnel
• Deep expertise with Google Analytics, Google Tag Manager
• Experience with Google Big Query and Google Search Console
• Experience leading rigorous A/B tests and CRO
• Experience evaluating advertising and email channel performance
• Experience with BI tools and data visualization (Looker, Tableau, Qlik, or similar)
• Preferred experience with behavioral analytics tools (FullStory, HotJar, or similar)

Compensation:

The annual for this position is between $120,000-$133,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 120 hours of vacation time per year based on full-time schedule(vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

This position is also eligible for a 5% bonus.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance

Deadline to apply: This posting is anticipated to be open until 5/23/25

Life at Bright Horizons:

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [e-mail]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.