Senior Manager, Market Research

RKD Group; United States; Remote; USD 100,000 - 125,000; Full time

Job summary

RKD Group, a leader in nonprofit marketing, is looking for a Senior Manager, Market Research. This role focuses on guiding nonprofits through comprehensive survey research aimed at enhancing donor engagement. Candidates should have extensive experience in data analysis and research design, with a passion for nonprofit advocacy and measurable impact.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 5+ years of survey research experience, ideally in an agency or nonprofit context.
• Proficiency in SPSS for data analysis and reporting.
• Advanced user of survey platforms like Qualtrics or SurveyMonkey.

Responsibilities

• Design and manage end-to-end survey research projects.
• Analyze quantitative results using statistical methods.
• Present findings through clear and impactful reports.

Skills

Survey design

Data analysis

Statistical testing

Project management

Strategic storytelling

Education

Bachelor’s degree

Master’s in social science

Tools

SPSS

Qualtrics

SurveyMonkey

Job description

Join to apply for the Senior Manager, Market Research role at RKD Group

Join to apply for the Senior Manager, Market Research role at RKD Group

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from RKD Group

RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.

At RKD, we help mission-driven organizations through data-informed strategy, breakthrough creative, and meaningful connections with donors. We’re proud to partner with leading nonprofits across hunger relief, health, animal welfare, faith-based giving, and more. We believe in bold thinking, trusted partnerships, and insights that lead to action.

The Senior Manager, Market Research plays a critical role in shaping how nonprofit clients understand their supporters and strengthen engagement. This role blends deep expertise in survey design and analysis with hands-on technical skill and strategic storytelling. The ideal candidate has experience designing rigorous and representative research with both within- and between-subjects methodologies, proficiency in tools like SPSS, and a passion for translating insights into strategies for impact.

Key Responsibilities

• Design and manage end-to-end survey research projects in support of client strategy, messaging, segmentation, and experience design.
• Develop clear, respondent-friendly questionnaires that support both exploratory and experimental designs.
• Program surveys, including advanced logic.
• Manage fielding and panel partners, ensuring precise representation of target audience.
• Collaborate with internal teams and clients to align research goals with methodology.
• Analyze quantitative results using descriptive and inferential statistics (e.g., t-tests, ANOVA, regression, chi-square).
• Conduct and interpret within-subjects and between-subjects analyses for the concise and clear communication of segment summaries.
• Follow established protocols for fielding and analysis to ensure precision, consistency, and repeatability.
• Use SPSS for data preparation, recoding, and analysis, including statistical testing.
• Present findings through visual, narrative reports tailored to nonprofit stakeholders—highlighting implications for fundraising, marketing, and donor experience.

Qualifications & Skills

• Bachelor’s degree required; master’s in social science, marketing research, or applied statistics preferred.
• 5+ years of experience in survey research, ideally in an agency or nonprofit context.
• Proficiency in survey platforms such as Qualtrics, SurveyMonkey, or Alchemer.
• Advanced user of SPSS for data analysis and reporting.
• Working knowledge of within- vs. between-subjects designs, including repeated measures and experimental frameworks.

The successful candidate will have a passion for nonprofits and the desire to help clients make a bigger impact in the life-changing work they do. They will have experience presenting findings to non-technical audiences and collaborating across disciplines. Strong attention to detail, project management, and the ability to juggle multiple timelines is critical to this role.

Qualified candidates, please apply to this position using the link below. https://rkdgroup.com/about-us/careers/

Location: Remote

Pay Range expected for the position: $100k - $125k annually.

The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer.

No sponsorships available for this position.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Research, and Strategy/Planning

• Industries

  Advertising Services, Marketing Services, and Philanthropic Fundraising Services

Referrals increase your chances of interviewing at RKD Group by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Get notified when a new job is posted.

Sign in to set job alerts for “Market Research Manager” roles.

Research Manager (Qualitative Pharmaceutical Market Research)

Pennsylvania, United States $95,000.00-$125,000.00 2 days ago

United States $60,000.00-$70,000.00 3 weeks ago

Chicago, IL $70,000.00-$85,000.00 2 weeks ago

Market Research Consultant, Technology Market

New York City Metropolitan Area 3 weeks ago

Chicago, IL $140,000.00-$192,500.00 3 days ago

United States $157,600.00-$236,400.00 2 weeks ago

New York, NY $125,000.00-$155,000.00 2 months ago

United States $100,000.00-$120,000.00 1 day ago

Bilingual Marketing Manager - Latin America & Caribbean

New York, NY $75,000.00-$80,000.00 3 weeks ago

United States $112,800.00-$141,000.00 2 weeks ago

New York, NY $80,000.00-$90,000.00 1 day ago

United States $90,000.00-$120,000.00 2 weeks ago

United States $120,000.00-$150,000.00 23 hours ago

Customer Marketing Manager, General Market

New York, NY $75,000.00-$80,000.00 6 hours ago

United States $125,000.00-$135,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.