Senior Manager, Market Intelligence & Growth Strategy

Coreweave; Livingston (NJ); In loco; USD 177.000 - 237.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, and vision insurance

401(k) with employer match

Flexible PTO

Tuition Reimbursement

Employee Stock Purchase Program (ESPP)

Descrizione del lavoro

CoreWeave is seeking a Senior Manager, Market Research & Intelligence to build a robust market intelligence foundation that informs targeting and GTM decisions. You will size markets, track share, and surface signals to guide sales and marketing focus globally.

Your work will shape how CoreWeave prioritizes segments for growth, accelerates campaign targeting, and strengthens brand awareness against competitors.

Competenze

• Marketing strategy and GTM strategy experience in a B2B environment.
• Executive-level narrative development with synthesis of insights and recommendations.
• Market intelligence and competitive intelligence expertise.
• Survey-based and hypothesis-based research methodologies.
• Econometric modeling, planning, and forecasting experience.
• Vendor management across the research/intel portfolio.

Mansioni

• Design, implement, and analyze results from brand, audience, and customer research programs, translating findings into actionable insights.
• Develop research and measurement frameworks for new / emerging audience and platform discovery channels, including Generative AI / LLMs.
• Develop and drive ongoing maintenance and validation of the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), aligned with CoreWeave's target segments.
• Track market share against key competitors to inform competitive positioning, market prioritization, and go-to-market strategy.
• Identify buyer groups by use case — the personas with the greatest purchase influence over AI workload spend — and translate market-level insight into actionable targeting criteria.
• Partner with Brand, Product Marketing, and Product Engineering to scale competitive insights across the organization.
• Disseminate actionable segment / account signals to DG, Field Mktg, and Sales.
• Deliver periodic segment and TAM updates via dashboards, and push account targeting signals into marketing automation and CRM platforms.
• Drive adoption of ongoing market intelligence across campaign teams to inform GTM strategy and decision-making.

Conoscenze

Marketing strategy

GTM strategy

Market intelligence

Survey research

Econometric modeling

Vendor management

Strumenti

Dashboard visualization tools

Descrizione del lavoro

CoreWeave is seeking a Senior Manager, Market Research & Intelligence to build a robust market intelligence foundation that informs targeting and GTM decisions. You will size markets, track share, and surface signals to guide sales and marketing focus globally.

Your work will shape how CoreWeave prioritizes segments for growth, accelerates campaign targeting, and strengthens brand awareness against competitors.