Senior Manager, Lifecycle Marketing - Hybrid in Costa Mesa

The Travel Corporation (TTC); Costa Mesa (CA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

The Travel Corporation (TTC) is seeking a Senior Manager, Lifecycle Marketing to lead our Trade CRM and Email team and shape the lifecycle strategy for TTC Tour Brand’s advisor partners. You’ll drive onboarding, engagement, training and sales through data, automation and personalization.

This strategic, people-led role partners across Sales, Marketing, Data & Insights and Technology to deliver measurable outcomes.

Qualifications

• Significant progressive experience in lifecycle marketing, CRM or marketing automation, ideally within a B2B or B2B2C environment.
• Demonstrated people leadership experience, with a genuine commitment to coaching, developing and empowering team members.
• Proven experience developing lifecycle marketing strategy and translating commercial objectives into customer journeys, automation and measurable programs.
• Strong understanding of segmentation, personalization, behavioral and transactional triggers, testing, optimization and lifecycle performance.
• Strong cross-functional leadership skills with the ability to build relationships, influence without authority and create alignment across different stakeholder groups.
• Technical credibility across CRM and marketing automation platforms, with enough hands-on experience to effectively guide practitioners and challenge solutions.
• A track record of using data, customer insights and performance results to shape recommendations and improve engagement, conversion or commercial outcomes.
• Strong communication and project-management skills, with the ability to balance strategic initiatives, day-to-day delivery, competing priorities and team capacity.
• Ability to work hybrid in Costa Mesa, California.

Responsibilities

• Lead, coach and develop the CRM and Email team, creating clear priorities, accountability and opportunities for continued growth.
• Own and evolve the Trade lifecycle marketing strategy and roadmap across advisor onboarding, activation, engagement, training, conversion, retention and re-engagement.
• Translate commercial goals and customer insights into automated, personalized and measurable lifecycle programs.
• Use segmentation, behavioral data, triggers, personalization and testing to deliver increasingly relevant advisor experiences and improve commercial performance.
• Champion a test-and-learn culture, using performance insights and meaningful KPIs to identify opportunities and continuously improve lifecycle programs.
• Partner across Sales, Marketing, Partner Marketing, Training, Brand, Product, Data & Insights and Technology, building alignment and influencing priorities without relying on formal authority.
• Act as a trusted lifecycle marketing advisor, listening to different perspectives, constructively challenging assumptions and recommending solutions based on business and customer outcomes.
• Build strong partnerships with our DTC CRM & Retention and Technology teams to share expertise, solve common challenges and make effective use of shared capabilities.
• Maintain sufficient technical understanding to coach and challenge the team, troubleshoot when needed and provide occasional hands-on support during exceptional business or capacity needs.
• Maintain strong standards across data quality, consent, privacy, email governance, workflows, quality assurance and performance reporting.

Skills

Lifecycle marketing

CRM

Marketing automation

People leadership

Cross-functional leadership

Segmentation

Personalization

Data-driven

Email marketing

Project management

Communication

Tools

Salesforce Marketing Cloud

Journey Builder

AMPscript

HTML

Job description

The Travel Corporation (TTC) is seeking a Senior Manager, Lifecycle Marketing to lead our Trade CRM and Email team and shape the lifecycle strategy for TTC Tour Brand’s advisor partners. You’ll drive onboarding, engagement, training and sales through data, automation and personalization.

This strategic, people-led role partners across Sales, Marketing, Data & Insights and Technology to deliver measurable outcomes.