Senior Manager, Lifecycle Marketing

Ladders; United States; Remote; USD 182,000 - 246,000; Full time

Benefits offered by this job

Leadership of high-impact team

Global customer base across multiple产品

Job summary

Ladders is seeking a Senior Manager, Lifecycle Marketing to shape and execute lifecycle strategy across the customer journey, with emphasis on adoption, retention, and revenue growth. You will lead a team of lifecycle marketers and partner closely with product, analytics, and cross-functional stakeholders to align messaging and programs with business priorities in a fast-moving, product-led environment.

This remote role offers the opportunity to influence global customer engagement and drive

Qualifications

• 10+ years of experience in lifecycle marketing, CRM, or related fields, preferably in SaaS or product-led businesses.
• Proven track record in people management, including hiring and developing high-performing teams.
• Experience setting lifecycle strategies that improve customer adoption and retention.
• Strong understanding of customer segmentation, behavioral triggers, and marketing automation.
• Technical proficiency in CRM systems and lifecycle marketing tools, with a focus on data-driven decision-making.

Responsibilities

• Own and define the lifecycle marketing strategy across key customer engagement stages.
• Lead and mentor a team of lifecycle marketers, ensuring accountability for business outcomes.
• Develop and manage a portfolio of lifecycle programs to improve customer adoption and revenue.
• Collaborate with cross-functional teams to align lifecycle communications with product discovery and monetization efforts.
• Implement a robust experimentation and measurement framework to evaluate program effectiveness.
• Establish the operational model for lifecycle marketing, with a focus on prioritization and scalability.

Skills

Lifecycle marketing

CRM

Leadership

Marketing automation

Data-driven decision making

Tools

CRM platforms

Marketing automation tools

Job description

For our client, we are seeking a Senior Manager, Lifecycle Marketing to join the team of a leader in the Consumer Technology space.

This role will shape and execute lifecycle marketing strategy across the customer journey, with a strong emphasis on adoption, retention, and revenue growth. You will lead a team of lifecycle marketers and partner closely with product, analytics, and cross-functional stakeholders to align messaging and programs with business priorities. The position calls for a data-driven leader who can build scalable operating rhythms, strengthen experimentation, and improve customer engagement outcomes. Success in this role will depend on balancing strategic vision with hands‑on execution in a fast-moving, product‑led environment.

Location: Remote

Compensation: $181,500 – $245,500 annually

Responsibilities

• Own and define the lifecycle marketing strategy across key customer engagement stages
• Lead and mentor a team of lifecycle marketers, ensuring accountability for business outcomes
• Develop and manage a portfolio of lifecycle programs to improve customer adoption and revenue
• Collaborate with cross-functional teams to align lifecycle communications with product discovery and monetization efforts
• Implement a robust experimentation and measurement framework to evaluate program effectiveness
• Establish the operational model for lifecycle marketing, with a focus on prioritization and scalability

Qualifications

• 10+ years of experience in lifecycle marketing, CRM, or related fields, preferably in SaaS or product‑led businesses
• Proven track record in people management, including hiring and developing high‑performing teams
• Experience setting lifecycle strategies that improve customer adoption and retention
• Strong understanding of customer segmentation, behavioral triggers, and marketing automation
• Technical proficiency in CRM systems and lifecycle marketing tools, with a focus on data‑driven decision‑making

Benefits

• Opportunity to lead a high‑impact team in a dynamic, innovative environment
• Access to a diverse global customer base and multiple product lines
• Collaboration with cross-functional teams, enhancing professional growth and networking
• Focus on data‑driven strategies and experimentation to drive business outcomes

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.