Manager, Retention & Lifecycle Marketing

Meds; Austin, Northern (TX, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with company match

Paid time off

Free daily lunch

Job summary

Meds is seeking a Manager, Retention & Lifecycle Marketing to own the customer journey from first purchase through long-term loyalty. You will combine insights, creative, personalization, and automation to deliver timely, relevant experiences that grow revenue.

This cross-functional role partners with Growth Marketing, Creative, Product, Customer Experience, Analytics and Engineering to build best-in-class lifecycle programs and measurable growth.

Qualifications

• 4+ years of lifecycle marketing experience in subscriptions or DTC.
• Experience managing lifecycle programs for a subscription, DTC, e-commerce or digital health company.
• Strong segmentation, personalization and marketing automation.
• Experience building automated customer journeys.

Responsibilities

• Own the end-to-end lifecycle marketing strategy across email, SMS and other owned channels.
• Build and optimize automated customer journeys to improve engagement, retention and CLV.
• Develop segmentation strategies for personalized experiences at scale.
• Create testing roadmaps across messaging, timing, offers and audience.
• Collaborate with design and copy to create compelling lifecycle campaigns.
• Analyze customer behavior to identify churn reduction opportunities.

Skills

Lifecycle marketing

CRM

Email marketing

Braze

Analytics

Cross-functional collaboration

Tools

Braze

Iterable

Klaviyo

Salesforce Marketing Cloud

Job description

Manager, Retention & Lifecycle Marketing

Function

Marketing

Location

Austin (TX)

Workplace Type

On-site

Overview

Meds.com is a rapidly growing consumer technology firmoperatinga suite of healthcare businesses, including our flagship brandsBlueChew & MOD. Our mission is to better patients' lives through innovative healthcare solutions. With a team of 350 professionals across various specialties,we'vebuilt scalable pharmacy, telemedicine, and e-commerce platforms usingcutting-edgetechnology. As we continue our accelerated growth trajectory,we'relaunching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology.

Build the customer journey that drives long-term growth:

We'rebuilding one of the fastest-growing direct-to-consumer healthcare brands in the country, andwe'relooking for someone to own one of the most important growth levers in the business: customer retention.We'll customersdon'tstop interacting with us after their first purchase. Every message, every renewal, every product recommendation, and every touchpoint is an opportunity to build trust, increase lifetime value, and create an exceptional customer experience.

As our Manager, Retention & Lifecycle Marketing,you’llown the strategy and execution behind the customerjourneyfrom first purchase through long-term loyalty.You’llcombine customer insights, compelling creative, experimentation, personalization, and automation to deliver the right message to the right customer at the right time.

This is a high cross-functional role that sits within the Creative Strategy team.You’llpartner closely with GrowthMarketinbg, Creative, Product, Customer Experience, Analytics, and Engineering to build best-in-class lifecycle programs that strengthen customer relationships while driving measurable business growth.

Join our team in Austin, TX or Chicago, IL -we'relooking for someone who truly values and enjoys working in the office, not just tolerates it.

What You’ll Own

• Own the end-to-end lifecycle marketing strategy across email, SMS, and other owned channels.
• Build andoptimizeautomated customer journeys that improve engagement, retention, renewal rates, and customer lifetime value.
• Develop customer segmentation strategies that deliver personalized experiences atscale.
• Create testing roadmaps across messaging, creative, timing, offers, channel mix, and audience segmentation.
• Partner with designers, copywriters, and creative strategists to develop compelling lifecycle campaigns that strengthen customer relationships and increase revenue.
• Analyze customer behavior toidentifyopportunities to reduce churn, increase repeat purchases, and improve subscription retention.
• Lead lifecycle campaigns supporting onboarding, renewals, product launches, cross-sells, upsells, referrals, win-back initiatives, and loyalty programs.
• Monitor and report on key lifecycle metrics including retention, renewal rate, churn, repeat purchase rate, engagement, unsubscribe rates, and customer lifetime value.
• Collaborate with Product and Engineering to improve customer communications, automation,personalization, andthe overallcustomer experience.
• Continuouslyidentifynew opportunities to improve customer engagement throughexperimentation, data, and creative thinking.

What Looks Great

• You think beyond campaigns.
• You thinkincustomer journeys.
• You understand that every message should have apurpose,and every interaction should strengthen the relationship between the customer and the brand.
• You'reequallycomfortablebuilding strategy, reviewing creative, analyzing performance, andidentifyingopportunities hidden within customer data.
• You believe the best lifecycle marketingdoesn'tfeel like marketing. It feels helpful,timely, relevant, andpersonal.
• You love testing ideas, measuring outcomes, and continuously improvingthe customerexperience.

Qualifications

• 4+ years of experience in lifecycle marketing, retention marketing, CRM, email marketing, or
• Experience managing lifecycle programs for a subscription, DTC, e-commerce, consumer technology, ordigitalhealthcare company.
• Strong understanding of customer segmentation, personalization, lifecycle strategy, and marketing automation.
• Experience building andoptimizingautomated customer journeys.
• Strong analytical skills with the ability to translate customer insights into actionable marketing strategies.
• Must have experience with Braze.
• Excellent project management and cross-functional collaboration skills.
• Exceptional written communication skills and an understanding of conversion-focused messaging.
• Comfortable managing multiple initiatives in a fast-paced, high-growth environment.

Bonus Points

• Experience in telemedicine, healthcare, wellness, oranotherregulated industry.
• Experience with lifecycle marketing platforms such as Braze,Iterable,Klaviyo, Customer.io, or Salesforce Marketing Cloud.
• Experience with SMS marketing and omnichannel customer engagement.
• Familiarity with A/B testing, experimentation frameworks, and customer research methodologies.
• Experience with analytics platforms such asMixpanel, Looker, Amplitude, or similar tools.
• Experience using AI tools to accelerate content creation, personalization, campaign optimization, and workflow efficiency.

What Success Looks Like

• Within your first year,you'llhave built and optimized lifecycle programs that meaningfully improve customer engagement, subscription retention, and lifetime value.
• You'llcreate customer experiences that feel thoughtful, personalized, and seamless across every touchpoint.
• You'llbecome a trusted strategic partner across Creative, Growth Marketing, Product, and Customer
• Experience while helping build one of the most sophisticated retention programs in direct-to-consumer healthcare.

Why Join Us

• We'rebuilding a culture that values ownership, curiosity, experimentation, and measurable impact.
• You'llwork alongside ambitious marketers, creatives, strategists, and operators who care deeply about building experiences that customers genuinely value.
• You'llhave the opportunity to shape every stage of the customer journey, influence millions of customer interactions, and help define the future of one of the fastest-growing consumer healthcare brands in America.
• Ifyou'reexcited about building world-class lifecycle marketing, creating meaningful customer experiences, and driving long-term business growth through creativity and strategy,we'dlove to meet you.
• 100% company-paid Medical, Dental, Vision premium coverage,plus Short-Term Disability and Life Insurance.
• 401K with company match
• Paid time off and company-paid holidays
• Enjoy free daily lunch

Join our dynamic team and help us create impactful collaborations with influencers to expand our brand reach and drive meaningful engagement with our target audience.This role is full-time in our Austin or Chicago offices.