Senior Manager, Kohl's Marketing

Sephora USA, Inc; San Francisco, Northern (CA, KY); Hybrid; USD 136,000 - 152,000; Full time

Benefits offered by this job

Health insurance

401k with match

Paid time off

Career growth

Employee discounts

Job summary

Sephora, the beauty retailer, is seeking a Senior Marketing Manager for Sephora at Kohl’s Loyalty to lead loyalty marketing activities and drive Beauty Insider member acquisition, engagement, retention, and sampling across retail and ecommerce channels.

You will shape client-centric loyalty strategies, collaborate with cross-functional teams, and deliver seamless programs that strengthen engagement and growth for the Sephora at Kohl’s partnership.

Qualifications

• 8+ years of experience in marketing, program management, strategy, and/or loyalty program management.
• Strong marketing acumen and understanding of the client point of view.
• Proven ability to collaborate across complex cross‑functional programs and partnerships.
• Strong analytical skills and the ability to translate insights into actionable plans.
• Effective written and verbal communication skills.
• Exceptional organizational and time management skills, with the ability to manage competing priorities.
• A positive, flexible, roll‑up‑your‑sleeves approach and a passion for Sephora, its clients, and marketing.

Responsibilities

• Lead efforts to acquire and engage Beauty Insider members across Sephora at Kohl’s retail and ecommerce channels.
• Partner with internal and external leadership to support new member acquisition goals and evolving loyalty KPIs.
• Help define the loyalty roadmap and develop initiatives that support the client journey, including loyalty and promotional campaigns.
• Serve as the marketing subject matter expert for loyalty‑related technology projects, including supporting collateral and creative updates.
• Own the end-to-end marketing strategy for loyalty initiatives in partnership with Sephora Beauty Insider and Kohl’s Rewards teams.
• Identify opportunities to drive new client acquisition, deepen program engagement, and increase client lifetime value.
• Guide the integration of Sephora at Kohl’s across loyalty programs, client journeys, and CRM communications to ensure a seamless client experience.
• Partner with Kohl’s Rewards on dual rewards marketing strategies that improve enrollment and highlight a key value proposition of shopping Sephora at Kohl’s.
• Monitor redemption KPIs for rewards, sample bags, and birthday gifts, and partner on sample assortment planning.
• Manage point earn and burn estimates and oversee the Sephora at Kohl’s Beauty Insider program budget in coordination with Analytics and Finance.

Skills

Marketing strategy

Cross-functional collaboration

Analytical skills

Written & verbal communication

Time management

Client focus

Loyalty program management

Job description

Job ID:292314
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Work Location: Hybrid - San Francisco

Belong to Something Beautiful

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Ready for a career glow up? AsSenior Marketing Manager, Sephora at Kohl’s Loyalty, you’ll lead loyalty marketing activities for Sephora at Kohl’s, driving Beauty Insider member acquisition, engagement, retention, and sampling redemption across retail and ecommerce channels. The work you do will impact beauty, as you shape client‑centric loyalty strategies and experiences that strengthen engagement and fuel business growth across the Sephora at Kohl’s partnership. You’ll be part of a highly cross‑functional team united in beauty, supported by partners who are equally passionate about loyalty strategy, client experience, and delivering seamless marketing programs across Sephora and Kohl’s.

What You’ll Do:

• Lead efforts to acquire and engage Beauty Insider members across Sephora at Kohl’s retail and ecommerce channels.
• Partner with internal and external leadership to support new member acquisition goals and evolving loyalty KPIs.
• Help define the loyalty roadmap and develop initiatives that support the client journey, including loyalty and promotional campaigns.
• Serve as the marketing subject matter expert for loyalty‑related technology projects, including supporting collateral and creative updates.
• Own the end-to‑end marketing strategy for loyalty initiatives in partnership with Sephora Beauty Insider and Kohl’s Rewards teams.
• Identify opportunities to drive new client acquisition, deepen program engagement, and increase client lifetime value.
• Guide the integration of Sephora at Kohl’s across loyalty programs, client journeys, and CRM communications to ensure a seamless client experience.
• Partner with Kohl’s Rewards on dual rewards marketing strategies that improve enrollment and highlight a key value proposition of shopping Sephora at Kohl’s.
• Monitor redemption KPIs for rewards, sample bags, and birthday gifts, and partner on sample assortment planning.
• Manage point earn and burn estimates and oversee the Sephora at Kohl’s Beauty Insider program budget in coordination with Analytics and Finance.

What You’ll Bring:

• 8+ years of experience in marketing, program management, strategy, and/or loyalty program management.
• Strong marketing acumen and understanding of the client point of view.
• Proven ability to collaborate across complex cross‑functional programs and partnerships.
• Strong analytical skills and the ability to translate insights into actionable plans.
• Effective written and verbal communication skills.
• Exceptional organizational and time management skills, with the ability to manage competing priorities.
• A positive, flexible, roll‑up‑your‑sleeves approach and a passion for Sephora, its clients, and marketing.

What You’ll Get:

The annual base salary range for this position is $135,660.00- $151,620.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.Individuals employed in this position may also be eligible to earn bonuses.This job will be posted for a minimum offivedays.

• CaringCommunity.You’llcollaborate with teammates who are equally passionateabout innovatinganddrivingthe industry forward – together, united in beauty.
• Fulfilling Path.Your career transformation starts here, with opportunities that will challenge,stretchand develop your skills.
• Meaningful Work.As you make an impact onbeauty,you’llfeel and see the positive change (consumer, industry,andsocial)thatyourindividual voice is a part of.

Some benefits have eligibility requirements and may depend on job classification and length of employment.

• Health.Choose a healthcare plan to fit you and your family’s needs withmedical,dental, and vision coverage.Sephora also fully covers our employees’ disability and life insurance.
• Wealth.We offer a competitive 401k with4%match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan paymentsqualifyto earn the 401k match from Sephora.
• Balance.You’ll beempoweredto find the perfect blend of work/life balance thatactuallyworks for youwithPTO, flexibility,protectedleave, and more.
• Growth.Career growthis built into every role, with access to training,development,and tuition reimbursement.
• Perks.Thinkyou’vetried it all? Enjoya30%discount on all merchandise/services, opportunities forfreeproductor “gratis,”and flash sale discountsonLVMHbrandproducts.
• Support.Join a team thattruly cares– with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive work placeand considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation to applicants with disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

JoinUs and Belong to Something Beautiful