Manager, External Communications

SEPHORA; New York (NY); Hybrid; USD 115,000 - 128,000; Full time

Benefits offered by this job

Health plan

401k with match

Paid time off

Tuition reimbursement

Product discounts

Job summary

Sephora in New York is seeking an External Communications Marketing Manager to develop and execute communications strategies for corporate and retailer initiatives. You will drive awareness, elevate brand reputation, and support business growth across media channels, reporting to the Director of External Communications.

The role requires 5+ years in public relations, outstanding presentation and writing skills, and a collaborative, proactive mindset to navigate a fast-paced beauty landscape in a

Qualifications

• 5+ years experience in public relations, in-house or agency.
• Excellent communication skills (written, oral, and interpersonal).
• Strong presentation capabilities and ability to inform partners well.
• Strong critical thinking and cross-functional collaboration.
• Effective organizational and time management skills.
• Independent thinker with a team mindset.
• Self-starter, resourceful, and able to drive programs to completion.
• Charismatic, able to balance personality with business priorities.
• Thrives in high-exposure environments with diverse stakeholders.
• Understanding of retail cosmetics and client experience.

Responsibilities

• Support strategy, planning and execution of external comms tactics for retailer programming to maximize earned media.
• Develop media strategies and calendars to grow awareness and retailer sentiment.
• Plan and manage speaking engagements for brand spokespeople including leadership.
• Lead storytelling tools and calendarized moments, newsroom and leadership profiles.
• Coordinate with external agencies and cross-functional partners on press outreach and activities.
• Liaise with cross-functional partners to plan programs and updates.
• Assist issues management and communicate with Reputation Comms leads and partners.
• Coordinate internal comms briefing and announcements for internal audiences.
• Prepare and review cross-functional monthly and quarterly reports.
• Maintain composure and partner with teams to reflect Sephora values in all scenarios.
• Assist in managing PR budget, calendar, and marketing task lists.

Skills

Public relations

Media relations

Presentation skills

Strategic thinking

Cross-functional collaboration

MS Office

Time management

Adaptability

Tools

MS Office

Job description

Job ID: 291647

Location Name: NY-FSC NY Off (0281)

Address: 19 East 57th Street, New York, NY 10022, United States (US)

Job Type: Full Time

Position Type: Regular

Job Function: Marketing

Work Location: Hybrid - NYC

Belong to Something Beautiful

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora: Ready for a career glow up? As the External Communications Marketing Manager, you’ll be supporting the development and execution of communications strategies for corporate and retailer initiatives. The work you do will impact beauty, as you drive business and consumer awareness, and elevate brand reputation and sales. You’ll be part of a team that’s united in beauty, supported by those who are equally passionate about keeping Sephora competitive and beloved by all.

What You’ll Do

• Support the Director, External Communications in strategy, planning and execution of Comms tactics supporting a variety of retailer programming objectives to maximize earned media coverage and grow retailer sentiment.
• Support the team to develop media strategies and a supporting calendar, execute accordingly, laddering into the larger goal of growing awareness and retailer sentiment.
• Plan and manage the speaking and interview engagements for brand spokespeople including but not limited to executive leadership, merchandising, marketing ambassadors, and more.
• Lead our proprietary storytelling tools and calendarized moments including our newsroom, white Prêt-à-porterers (LinkedIn Voices, etc.) leadership profiles and development of new Sephora led-stage programming.
• In partnership with the Director, help lead day-to-day management of the US external communications agencies, providing direction and overseeing execution of press outreach and activities for company and brand initiatives.
• Liaise with relevant cross functional partners to evaluate, plan and coordinate upcoming program focuses, outputs and relevant updates.
• Support the Director with issues management including response planning and as issues arise by acting as a participating partner of the Reputation Comms Lead team including our agency and cross functional partners.
• Operate as the lead contact for Internal comms, including briefing and aligning announcement programming, business and best practices share outs, and sharing Sephora news for a variety of internal audiences.
• Help coordinate and execute relevant cross functional, monthly, and quarterly reporting.
• Maintain composure, problem solve, and partner with both internal and external groups to ensure the retailer and brand is represented according to our values in all situations.
• Assist in managing the Public Relations budget, calendar, and marketing task list with ease.

What You’ll Bring

• 5+ years experience in public relation, in-house or agency
• Excellent communication skills (written, oral, and interpersonal), with a keen understanding of press relations and how to balance messaging and company priorities as a spokesperson
• Strong presentation capabilities, can communicate upward and laterally, informing partners well and with ease
• Strong critical thinking capabilities and ability to partner with other groups
• Effective organizational and time management skills, can juggle many projects at once
• Independent thinker, values the capabilities and work quality of a team, has a strong understanding of internal and external clients and needs/priorities
• Self-starter, action-oriented, resourceful, can take a project or program from start to completion
• Charisma, thinks on the fly, can balance personality and professional perspective with business objectives and priorities
• Thrives in an environment with a large amount of public exposure and a diverse range of personalities and opinions
• Understanding of retail cosmetics and passion for beauty and client experience
• Elevated computer and social media skills.
• Proficient in Microsoft Office suite (Excel, PowerPoint, Word)
• Flexibility and ability to take and incorporate feedback from a variety of stakeholders

What You’ll Get

The annual base salary range for this position is $114,750.00 - $128,250.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.Individuals employed in this position may also be eligible to earn bonuses.This job will be posted for a minimum of five days.

• Caring Community. You’ll collaborate with teammates who are equally passionate about innovating and driving the industry forward – together, united in beauty.
• Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.
• Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.

Rewards As Unique As You

Some benefits have eligibility requirements and may depend on job classification and length of employment.

• Health. Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
• Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
• Balance. You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
• Growth. Career growth is built in to every role, with access to training, development, and tuition reimbursement.
• Perks. Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or "gratis," and flash sale discounts on LVMH brand products.
• Support. Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Join Us and Belong to Something Beautiful