Product Marketing Senior Manager

verizon; Basking Ridge (NJ); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Verizon is seeking a Product Marketing Senior Manager for Verizon Business Group's Advanced Solutions portfolio. You will be the single point of contact for portfolio products, shaping strategy, collateral, and launch plans in collaboration with Product Management, Sales, and Solutions Architects.

Your work will drive differentiation and revenue across Global Enterprise, Public Sector, and Business Markets.

Qualifications

• Bachelor's degree or 4+ years of work experience.
• 6+ years of relevant experience in product marketing/strategy.
• Experience with market research and analytics.
• Experience creating and executing marketing collateral and sales enablement.
• Willingness to travel.
• Master's degree preferred; product lifecycle experience beneficial.
• Experience with AI tools a plus.
• Strong PM, analytical, communication and relationship-building skills.
• Experience with wireline connectivity and voice connectivity products is a plus.

Responsibilities

• Provide support for Verizon Business Group's Advanced Solutions product portfolio.
• Serve as product/portfolio marketing lead partnering with Product Management, Sales, and Solutions Architects.
• Develop value propositions, market differentiation, and activation strategies.
• Create differentiated positioning to accelerate revenue and bookings.
• Lead launches and cross-portfolio messaging with cross-functional teams.

Skills

Product marketing

Market research

Sales enablement

Project management

Communication

Education

Bachelor's degree

Master's degree (nice to have)

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

As a Product Marketing Senior Manager, you will provide support for Verizon Business Group's Advanced Solutions product portfolio. This portfolio is designed to provide high-performance network solutions to support the connectivity and applications our customers are implementing globally. Within the marketing organization, you'll act as the single point of contact and subject matter expert for products within the Advanced Solutions portfolio and assist with strategy formulation, collateral creation, review, and any other needed activities to support the success of the product set. Additionally, you will also serve as the product and portfolio marketing lead working with the Product Management organization. You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product/portfolio value proposition, customer outcome/benefits, VBG's market differentiation, and the channel and digital activation strategy. Leveraging market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products. Partnering with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners. Playing a central role in strengthening our brand and executing on our product marketing plans by conducting independent marketing research, developing marketing plans, and creating high quality customer collateral and product assets, using segmented value propositions. Developing compelling, differentiated positioning to accelerate revenues and bookings for our products. Developing and executing marketing strategies to drive growth and retention across Global Enterprise, Public Sector, and Business Markets. Strengthening our brand, defending revenues, and driving new sales by developing marketing strategies with compelling and differentiated positioning to accelerate revenues and bookings. Collaborating with partner teams to promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty. Overseeing project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon.

What we're looking for...

You are a highly collaborative, innovative, and strategic thinker with a deep understanding of wireline and wireless networks. You are equally comfortable leading teams focused on strategy and teams focused on execution and project delivery. You are an expert communicator who can deliver a message across stakeholder teams.

You'll need to have:

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training .
• Product Marketing/Strategy experience using market research and/ or data analytics.
• Experience with Marketing collateral and/or Sales Enablement creation and execution.
• Willingness to travel.

Even better if you have one or more of the following:

• A Master's degree.
• Product lifecycle and/ or product placement experience.
• Strategic consulting with a business development and marketing focus.
• Experience using AI tools.
• Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.
• Experience with wireline connectivity products and understanding of voice connectivity solutions and strategic connectivity products (network connectivity products).
• Experience with AI tools.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants w