Director, Global Brand Insights & Research

Samsonite Company Stores, LLC in; Mansfield (MA); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Samsonite seeks a Director of Consumer Insights & Brand Research to lead global brand health tracking, segmentation, and market research. You will partner with the GMEO and SVP to define insights strategy, oversee vendor partnerships, and translate data into strategic recommendations.

The role is hybrid, with on-site 4 days and one remote day weekly, based in the US. Strong leadership and communication to C-suite expected.

Qualifications

• 10+ years in brand research, consumer insights, or market research leadership.
• Proven expertise in brand health tracking and measurement methodologies.
• Experience managing market research vendors and conducting RFPs.
• Strong background in consumer segmentation and targeting research.
• Ability to work cross functionally and influence without direct authority.
• Strong communication skills for C-suite and RMEO leaders.

Responsibilities

• Design and oversee global brand health tracking program (awareness, consideration, desire, preference).
• Lead brand segmentation and audience targeting research with RMEO guidance.
• Oversee global category driver research and benchmarking across markets.
• Develop VoC framework and translate findings into messaging changes.
• Manage vendor relationships and contract SLAs to ensure timeliness and quality.
• Build regional research capability and share best practices across regions.

Skills

Brand leadership

Vendor management

Segmentation

Cross-functional collaboration

Executive communication

Research leadership

Job description

Samsonite seeks a Director of Consumer Insights & Brand Research to lead global brand health tracking, segmentation, and market research. You will partner with the GMEO and SVP to define insights strategy, oversee vendor partnerships, and translate data into strategic recommendations.

The role is hybrid, with on-site 4 days and one remote day weekly, based in the US. Strong leadership and communication to C-suite expected.