Senior Manager, Integrated Marketing (6-Month Contract)

The Coca-Cola Company; United States; Remote; USD 88,000 - 101,000; Full time

Job summary

The Coca-Cola Company is seeking a seasoned marketing professional to drive brand plans for Canada, aligning with Franchise Leadership and cross-functional teams to deliver impactful campaigns, on time and within budget.

The role emphasizes storytelling, consumer insights, and collaboration across agencies, sales, and marketing functions to energize the Canadian market and support national programs.

Qualifications

• 5–8 years of experience in Consumer-Packaged Goods (CPG) or beverage industry.
• Knowledge of brand strategy and application across channels, including local marketing.
• Strong storytelling and presentation skills.
• Experience with social, digital, and mobile technologies.

Responsibilities

• Adapt NAOU category and brand plans for the Canadian business to maximize profit, revenue, and volume.
• Lead integrated marketing communications plans across internal and external teams to meet timelines and budgets.
• Collaborate with Franchise Leadership on market-specific opportunities and develop action plans.
• Create briefs for agencies or suppliers to drive concepts for regional marketing programs.

Skills

Agency Management

Graphic Design

Storyboards

Adobe Photoshop

Adobe Illustrator

Creative Briefs

UX Design

Tools

Adobe Illustrator

Adobe Photoshop

Job description

Job Description Summary:

Duration: 6-Month Contract. This 6-month period is tentatively set to start on January 1st, 2027, and end on June 30th, 2027. This role is to replace an existing vacancy. The ideal candidate will be based in Montreal, Quebec, Canada.

Role Summary:

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

What You’ll Do for Us

• Amplify and adapt the NAOU category and brand plans to ensure they deliver on the goals of the Canadian business (Franchise, Commercial, Customers, Bottlers) maximize profit, revenue, and volume
• Lead customization and implementation of integrated marketing communication plans by coordinating internal and external functions (e.g., IMX, E2E (end-to-end), connections, design, category/brand) to achieve exceptional results on time and within budget.
• Partner with Franchise Leadership on market specific business opportunities and develop plans, in collaboration with the category and commercial teams, to address the opportunities.
• Develop and communicate using written briefs to agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty).
• Use storytelling to inspire and educate both the National Retail and FSOP (Foodservice & On-Premises) teams as well as the frontline bottler field teams on the marketing programs and innovation that will be brought to life in Canada.
• Instrumental in building the Canadian (English) version of the “Operating Plan” for all programs that will get executed in Canada.
• Acts as subject matter expert to ensure all POS (point of sale), packaging, coupons etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers.
• Budget stewardship

Qualifications & Requirements

• Preferred - Fluency in both French Canadian and English
• 5 to 8 years of experience required, preferably within Consumer-Packaged Goods (CPG) and/or the beverage industry
• Knowledge of brand strategy and application across channel, including local marketing
• Knowledge of key consumption occasions, shopper messaging, and methods of activation
• Strong storytelling and presentation skills
• Strong Background in Social, Digital, Mobile technologies

Functional Skills

• Influencing and Collaboration across a network
• Understand how to lead a cross-functional team towards a common goal/outcome
• Understanding of brand/category strategies and tactics to translate the strategies into action
• Manage stakeholder relationships internally and externally

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
• Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

Skills:

Adobe Illustrator, Adobe Photoshop, Agency Management, Arts Education, Creative Briefs, Creative Design, Creative Directing, Graphic Design, Motion Graphics, Photography, Relationship Building, Storyboards, Strategic Thinking, User Experience (UX) Design, Visual Design, Waterfall Model

Pay Range:

Canada: 123,000 - 142,000 CAD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Location(s):

Canada

City/Cities:

Toronto

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 10, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.