Senior Manager, Growth Marketing

Seed; United States; Remote; USD 150,000 - 170,000; Full time

Job summary

A microbiome science company is seeking a Growth Marketing Lead to optimize acquisition efforts across key performance marketing channels. The role involves collaboration across teams to drive growth for their flagship product, DS-01, with a focus on data-driven insights and budget management. This position is fully remote within the US and offers a competitive salary and benefits package.

Benefits

Medical

Dental

Vision

Life Insurance

401(k) match

Qualifications

• 7+ years of Growth Marketing experience in health tech or CPG.
• Proven track record of managing large scale Acquisition programs.

Responsibilities

• Execute performance marketing strategy to drive growth for Seed’s flagship product.
• Manage and optimize paid advertising campaigns across various channels.

Skills

Analytical Skills

Communication

Problem Solving

Tools

Google Analytics

Amplitude

Mixpanel

Job description

Us

We are a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. Founded to realize the potential of microbes, our platform enables the translation of breakthrough science across a portfolio that encompasses both indication-specific and preventive applications across gastrointestinal and digestive health, women’s health, skin and dermatological health, oral care, pediatrics, gut-brain function, metabolic function, and nutrition.

Our consumer innovations are commercialized under Seed with a mission to bring much-needed precision, efficacy, education and perspective-shifting science communication to the global category of probiotics. And our environmental research is conducted under SeedLabs, which was founded to develop novel bacterial interventions to enhance biodiversity and restore ecosystems impacted by human activity. LUCA Biologics, our women’s health biotech company co-founded with Dr. Jacques Ravel, develops living medicines targeting the vaginal microbiome for urogenital and reproductive health.

Founded in Venice, CA with a global team across Europe, Australia, Asia and North America, Seed Health was co-founded by Ara Katz and Raja Dhir, alongside a scientific board comprised of leading scientists, researchers, and clinicians across various fields.

• seedhealth.com • seed.com • luca.bio

This role will oversee the optimization of current acquisition efforts across key performance marketing channels to scale existing programs, improve efficiency, and help Seed achieve its target KPIs. You will collaborate closely with teams across the organization including Creative, Design, Integrated Marketing, Growth Product, and Data to bring these acquisition efforts to fruition.

Who You Are

• 7+ years of Growth Marketing experience in health tech and/or CPG space, with successful, rapid-growth DTC businesses that are brand and performance-focused and compliant with regulatory requirements.
• Proven track record of developing and overseeing a highly efficient, large-scale ($30M+) acquisition program optimizing for LTV, ROI, or ROAS.
• Exceptional analytical skills to unlock performance-driving insights across channels, creative, and attribution disciplines.
• Strategic thinker who is also hands-on and a problem solver.
• Effective communicator and collaborator, especially with Brand and Integrated Marketing teams.
• Deep understanding of the performance media landscape and how Seed’s brand can fit within it.
• Bias towards analytics and measurement, with extensive experience measuring work against revenue-related goals.
• Comfort representing Seed externally and working with agency partners to advocate for Seed’s interests.
• Ability to work with finance teams on budgets, financial targets, and key performance metrics like CAC and LTV.
• Excellent at communicating complex information clearly to cross-functional and external partners.
• Willingness to handle tasks ranging from writing ad copy to conducting performance analysis.

What You’ll Do

• Execute a performance marketing strategy aligned with company goals to drive growth for Seed’s flagship product, DS-01.
• Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search, Affiliates, Direct Mail) to acquire customers efficiently and grow revenue, focusing on LTV/CAC ratio.
• Oversee marketing budget allocation to maximize ROI and meet growth targets.
• Use data insights to make informed decisions, track performance metrics, and adjust strategies accordingly.
• Implement A/B testing and experimentation to refine marketing strategies, analyze results, and improve channel performance.
• Support marketing analytics and attribution projects to understand channel impact through testing, ROI analysis, and advanced attribution modeling.
• Stay informed on industry trends and competitor activities to identify opportunities and threats.
• Serve as the point of contact and subject matter expert for performance marketing channel strategy for DS-01.
• Proficiency with web analytics tools (Amplitude, Mixpanel, Google Analytics), familiarity with Meta and Google ad products, A/B testing platforms (e.g., Optimizely), and advanced attribution modeling.

The annual pay range for this full-time position is $150k-$170k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level, and experience. Benefits include Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

Seed is an equal opportunity employer. We value diversity and inclusion as essential to our ecosystem, fostering perspectives, backgrounds, and experiences.

Seed Health does not accept unsolicited resumes from recruiters or third-party agencies. Candidates must apply through our Applicant Tracking System via approved vendors.